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研究生:曾國浩
研究生(外文):Kuo-Hao Tseng
論文名稱:策略聯盟產品生命週期管理效益分析-以品牌滑鼠與時尚精品名牌聯盟為例
論文名稱(外文):PLM Effectiveness Analysis for the Strategic Alliances of Leading Brand PC Peripherals Mouse and Big Fashion Brand
指導教授:姜齊姜齊引用關係
指導教授(外文):Chi Chiang
學位類別:碩士
校院名稱:國立交通大學
系所名稱:管理科學系所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:98
中文關鍵詞:產品生命週期管理策略聯盟品牌滑鼠時尚精品名牌
外文關鍵詞:Product Lifecycle Management (PLM)Strategic AlliancesBrand name mousefashion brand
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本研究發現,「縮短滑鼠產品開發時間」為品牌滑鼠與時尚精品名牌策略聯盟目標項目中,最能�^進品牌滑鼠產品生命週期管理效益者。另外,「既有產品設計資料再運用」在品牌滑鼠產品生命週期管理效益中,對於品牌滑鼠產品與時尚精品名牌皮件策略聯盟目標,有最顯著的關係。

本論文研究,在假設品牌滑鼠與時尚名牌策略聯盟的前提之下,先由現有文獻中,整理回顧產品生命週期管理的定義、發展論述、著重的效益,以及策略聯盟的定義、形成原因及類型等;設計專家訪談計畫;執行訪談;整理訪談資料;藉由專家訪談方式,蒐集並探討知名品牌滑鼠產品沿革;定義滑鼠產品生命週期;分析趨勢,如產品生命週期是否逐漸縮短等特性;另探討時尚精品產品生命週期特性;得到品牌滑鼠產品生命週期管理效益要項,及策略聯盟目標項目,並以品質功能展開方式表示研究結論,以提供後續研究參考,及品牌滑鼠業未來策略方向。
This research found to shorten mouse product development cycle time is the most outstanding item to enhance brand mouse product PLM effectiveness among all strategic alliances goals. Moreover, Product data re-use is the most significant PLM effectiveness item for the strategic alliances goals.

First of all, this research supposes the strategic alliances of a leading brand mouse and a big fashion brand. The steps of it begin with references collection for Product Life Cycle Management and Strategic Alliances. To quote the definition, development, and benefits of product life cycle management. Moreover, to give examples of the definition, reasons, and types of strategic alliances. To collect the leading brand mouse products development history, to define mouse products life cycle, and to analyze the product life cycle duration via interviews with brand mice product experts. Furthermore, to learn the product life cycle features of fashion goods via interviews with experienced fashion-lovers, in order to come out the elemental items of mice product life cycle management effectiveness and the strategic alliances target of leading brand PC mouse & big fashion brand. Last, this research demonstrates the research conclusions via a Quality Function Deployment table. It is a reference for coming researchers and brand mice company executives.
中文提要 ……………………………………………………………… i
英文提要 ……………………………………………………………… ii
誌謝 ……………………………………………………………… iii
目錄 ……………………………………………………………… iv
圖目錄 ……………………………………………………………… v
表目錄 ……………………………………………………………… vi
一、 緒論………………………………………………………… 1
1.1 研究動機…………………………………………………… 1
1.2 研究目的…………………………………………………… 3
1.3 研究架構…………………………………………………… 4
二、 文獻回顧…………………………………………………… 5
2.1 產品生命週期管理………………………………………… 5
2.2 策略聯盟…………………………………………………… 17
三、 研究方法與設計………………………………………… 23
3.1 研究主題架構……………………………………………… 23
3.2 研究流程…………………………………………………… 23
3.3 研究方法…………………………………………………… 25
3.4 研究對象…………………………………………………… 25
3.5 專家訪談流程……………………………………………… 26
3.6 研究結果表示法…………………………………………… 28
3.7 研究限制…………………………………………………… 28
四、 研究個案介紹……………………………………………… 30
4.1 羅技電子…………………………………………………… 30
4.2 路易威登…………………………………………………… 30
4.3 微軟………………………………………………………… 31
五、 專家訪談與分析………………………………………… 32
5.1 訪談計畫………………………………………………… 32
5.2 訪談內容與結果………………………………………… 38
5.3 研究結果分析與研究發現……………………………… 54
六、 結論與建議……………………………………………… 62
6.1 結論……………………………………………………… 62
6.2 建議……………………………………………………… 64
參考文獻 ……………………………………………………… 66
附錄一 滑鼠產品發展沿革…………………………………… 70
附錄二 專家訪談稿…………………………………………… 72
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