臺灣博碩士論文加值系統

　　自從Hunt(1972)創造「策略群組」一詞以來，這個觀念即變成產業經濟學與策略管理等學科的重要領域，而吸引許多學者研究產生原因、影響程度、後續結果。其中，學者普遍認同群組間存在有移動障礙，而類似於進入障礙，會影響廠商在群組間的移動。在此同時，其他學者則提出，在變化日趨激烈的環境當中，企業必須進行資源重組以便調和內部與外部環境，才能確保競爭優勢之來源。因此，策略群組之廠商如何因應態勢、開創新局，持續領先其他廠商或群組，成為現今重要課題。
　　本研究以江幸鴻(1999)提出之論文為基礎，繼續研究1999至2006年之台灣地區國產汽車製造廠商的策略群組結構，以及群組間績效差異與跨期間動態性。此外，本研究利用McGee and Thomas(1986)提出之移動障礙三大來源，以及Teece et al.(1997)提出之動態能力三大構面，探討各廠商是否可以藉由發展動態能力克服群組間移動障礙。最後，則是透過比較成功移動與未成功移動之廠商，進一步確認，在有效克服移動障礙之後，廠商是否確實能夠跨越至另一群組。
　　透過統計資料分析，以及次級資料蒐集、企業主管訪談，結果發現，廠商發展動態能力的某些構面，可以克服移動障礙之特定構面，意即確認了兩者之間的對應關係。另外，成功跨越群組之廠商，在動態能力表現方面，確實勝過未成功跨越群組之廠商。
　　因此，廠商在思考未來經營策略、進行競爭重定位之時，將可針對特定移動障礙之構面，找尋對應之動態能力構面，並且予以發展，以便協助企業克服該移動障礙，進一步幫助跨越至其他群組，爭取更好績效表現。

　　Since Hunt(1972) coined the term "strategic group," this concept has become the important research field of industrial organization and strategic management, attracting many scholars to research the cause and effect, and related results. Scholars commonly recognize there are mobility barriers between the groups, which can effect the mobility of firms to another group, as entry barriers do to the new entrants. Meanwhile, other scholars argued, in the environment with much change, firms have to reallocate the resources to strike a balance between internal and external environments to ensure the source of competitive advantage. As a result, it has become the important issue for the firms in the strategic groups to adjust themselves to the environment and fight for the futur, in order to lead other firms or strategic groups.
　　This research is based upon the master thesis by Chiang(1999), and proceeds to the research of the strategic group structure of domestic automobile manufacturers in Taiwan from 1999 to 2006, as well as performance difference between the groups and the dynamics of group structure of different periods. Futhermore, this research takes advantage of three sources of mobility barriers (McGee and Thomas, 1986) and three dimensions of dynamic capabilities (Teece et al., 1997) to treat the possibility of firms to develop dynamic capabilities to overcome the mobility barriers between the groups. Finally, through the comparison of the firms moving successfully and the firms moving unsuccessfully, this research confirms that, firms can actually move to another group after effectively overcoming the mobility barriers.
　　After reading the analysis of statistical information, collecting the secondary data, and interviewing the corporate executives, this research found that firms can overcome certain dimensions of mobility barriers by developing related dimensions of dynamic capabilities, which meant that tis research has confirmed the corresponding relationship between dynamic capabilities and mobility barriers. Moreover, the firms successfully moving to another group just lead the firms unsuccessfully moving to another group in the respect of dynamic capabilities.
　　As a result, when thinking about the future business strategies and making the competitive repositioning, firms can find out the suitable dimensions of dynamic capabilities to overcome the corresponding dimensions of mobility barriers, which helps firms move to another group and make better performance.

目錄
目錄＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿Ⅰ
表目錄＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿Ⅲ
圖目錄＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿Ⅴ
第一章　緒論＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿1
　　第一節　研究背景與動機＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿1
　　第二節　研究目的與問題＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿1
　　第三節　研究流程＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿2
第二章　文獻回顧＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿3
　　第一節　策略群組＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿3
　　第二節　移動障礙＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿27
　　第三節　動態能力＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿31
第三章　研究方法＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿35
　　第一節　研究架構＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿35
　　第二節　研究假設＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿36
　　第三節　研究操作型定義與衡量＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿43
　　第四節　資料蒐集方法＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿52
第四章　統計分析結果與討論＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿57
　　第一節　樣本分析＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿57
　　第二節　策略群組結構分析＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿61
　　第三節　策略群組平均績效分析＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿66
　　第四節　動態能力與移動障礙的對應關係＿＿＿＿＿＿＿＿＿＿＿＿＿68
　　第五節　廠商間動態能力之比較分析＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿95
　　第六節　綜合討論＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿102
第五章　結論與建議＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿105
　　第一節　研究結論＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿105
　　第二節　研究貢獻與管理意涵＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿108
　　第三節　研究限制與後續研究建議＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿110
參考文獻＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿113
附錄一　研究問卷＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿123
附錄二　國內汽車製造廠商各時期重大策略＿＿＿＿＿＿＿＿＿＿＿＿＿＿133
表目錄
表2-1　策略群組之定義＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿4
表2-2　策略群組之分群構面＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿6
表2-3　移動障礙之來源＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿28
表3-1　動態能力與移動障礙之對應關係＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿42
表3-2　分群構面之來源＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿43
表3-3　分群構面之操作型定義＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿44
表3-4　移動障礙之操作型定義＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿45
表3-5　移動障礙之衡量問項＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿46
表3-6　動態能力之操作型定義＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿48
表3-7　動態能力之衡量問項＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿49
表3-8　研究變相之資料來源＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿53
表4-1　問卷發放與回收情形＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿58
表4-2　研究樣本資料描述＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿58
表4-3　填答者年齡分布人數＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿59
表4-4　填答者年資分布人數＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿59
表4-5　填答者所屬部門分布人數＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿60
表4-6　填答者擔任職務分布人數＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿60
表4-7　第五期（1999至2002年）策略構面因素分析＿＿＿＿＿＿＿＿＿＿＿61
表4-8　第五期（1999至2002年）策略構面集群分析＿＿＿＿＿＿＿＿＿＿＿62
表4-9　第六期（2003至2006年）策略構面因素分析＿＿＿＿＿＿＿＿＿＿＿63
表4-10　第六期（2003至2006年）策略構面集群分析＿＿＿＿＿＿＿＿＿＿＿63
表4-11　第四至五期之策略群組動態性＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿64
表4-12　第四至五期之策略群組動態性＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿65
表4-13　第五期（1999至2002年）策略群組平均績效ANOVA分析＿＿＿＿＿66
表4-14　第六期（2003至2006年）策略群組平均績效ANOVA分析＿＿＿＿＿67
表4-15　動態能力與移動障礙之對應關係＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿69
表4-15-1　動態能力程序構面之「協調整合」與移動障礙之相關係數＿＿＿＿70
表4-15-2　動態能力程序構面之「學習」與移動障礙之相關係數＿＿＿＿＿＿73
表4-15-3　動態能力程序構面之「重置轉換」與移動障礙之相關係數＿＿＿＿75
表4-15-4　動態能力位置構面之「技術資產」與移動障礙之相關係數＿＿＿＿77
表4-15-5　動態能力位置構面之「互補資產」與移動障礙之相關係數＿＿＿＿78
表4-15-6　動態能力位置構面之「財務資產」與移動障礙之相關係數＿＿＿＿80
表4-15-7　動態能力位置構面之「名譽資產」與移動障礙之相關係數＿＿＿＿82
表4-15-8　動態能力位置構面之「結構資產」與移動障礙之相關係數＿＿＿＿83
表4-15-9　動態能力位置構面之「制度資產」與移動障礙之相關係數＿＿＿＿84
表4-15-10　動態能力位置構面之「市場資產」與移動障礙之相關係數＿＿＿＿86
表4-15-11　動態能力位置構面之「組織疆界」與移動障礙之相關係數＿＿＿＿87
表4-15-12　動態能力路徑構面之「路徑相依」與移動障礙之相關係數＿＿＿＿88
表4-15-13　動態能力路徑構面之「技術機會」與移動障礙之相關係數＿＿＿＿90
表4-16　動態能力與移動障礙之對應關係的假設驗證結果＿＿＿＿＿＿＿＿＿92
表4-17　動態能力構面對應移動障礙構面之個數統計表＿＿＿＿＿＿＿＿＿＿93
表4-18　移動障礙構面對應動態能力構面之個數統計表＿＿＿＿＿＿＿＿＿＿94
表4-19　全部廠商之動態能力平均數比較表＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿96
表4-20　第五期車種行銷導向群組之廠商的動態能力平均數比較表＿＿＿＿＿97
表4-21　第五期價格定位導向群組之廠商的動態能力平均數比較表＿＿＿＿＿98
表4-22　研究假設驗證結果＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿102
圖目錄
圖1-1　研究流程＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿2
圖3-1　研究架構＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿35
圖4-1　策略群組結構及廠商競爭定位推移圖＿＿＿＿＿＿＿＿＿＿＿＿＿＿103

一、中文部份
Michael E. Porter（1980），《競爭策略──產業環境及競爭者分析》（周旭華譯），台北：天下。
三陽工業（2005），《三陽工業股份有限公司年報》。
三陽工業（2006），《三陽工業股份有限公司簡介》。
中華汽車（2000, 2002, 2003, 2004, 2005），《中華汽車工業股份有限公司年報》。
王介昌（2004），以動態能力觀點探討策略群組理論之價值，國立嘉義大學管理研究所碩士論文。
江幸鴻（1999），動態策略群組結構、競爭重定位、與經營績效之研究─臺灣汽車產業之縱斷面分析，中原大學企業管理學系碩士論文。
吳佳綺（2000），國道客運業策略群組、營運績效與移動障礙相關性之研究，國立交通大學運輸工程與管理學系碩士論文。
施佑靜（2005），台灣壽險業動態策略群組之實證研究─論金改對壽險業者策略與績效之影響，國立台灣科技大學企業管理系碩士論文。
陳正倉、林惠玲、陳忠榮、莊春發（民93），產業經濟學，台北：雙葉書廊。
梁欣蓓（2006），產業環境變動性對企業動態能力與經營績效關係之研究，國立嘉義大學管理研究所碩士論文。
裕隆汽車（1999, 2001, 2002, 2003, 2004, 2005），《裕隆汽車製造股份有限公司年報》。
經濟部技術處（2000），《２０００年汽車產業綜論》，新竹：工業技術研究院產業經濟與資訊服務中心。
蘇志欣（2006），顧客關係管理策略與經營績效之作為：動態能力觀點，國立嘉義大學行銷與流通管理研究所碩士論文。

二、英文部份
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Caves, R. E. and M. E. Porter (1977), "From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition," Quarterly Journal of Economics, Vol. 91, pp. 241-259
Christman, J. J., C. W. Hofer and W. R. Boulton(1988), "Toward for Classifying Business Strategies," Academy of Management Review,Vol. 13, pp. 413-428
Cool, K. O.(1985), "Strategic Group Formation and Strategic Group Shifts: A Longitudinal Analysis of the U.S. Pharmaceutical Industry,1963-1982," Doctoral Dissertation, Graduate School of Business, Purdue University
Cool, K. O. and I. Dierickx(1993), "Rivalry, Strategic Groups and Firm Profitability," Strategic Management Journal, Vol. 14, pp. 47-59
Cool, K. O. and D. Schendel(1987), "Strategic Group Formation and Performance: The Case of the U.S. Pharmaceutical Industry, 1963-1982," Management Science, Vol. 33, pp. 1102-1124
Dess, G. G . and P. F. Davis(1984), "Porter's(1980) Generic Strategies as Determinants of Stretagic Group Membership and Organizational Performance," Academy of Management Journal, Vol. 27, pp. 467-488
Dranove, D., M. Peteraf and D. Shanley (1998), "Do Strategic Group Exist? An Economic Framework for Analysis," Strategic Management Journal,Vol. 19, pp. 1029-1044
Ferguson, T. D., D. L. Deephouse and W. L. Ferguson(2000), "Do Strategic GroupsDiffer in Reputation?" Strategic Management Journal, Vol. 21, pp. 1195-1214
Fiegenbaum, A., J. McGee and H. Thomas(1987), "Exploring the Linkage between Strategic Groups and Competitive Strategy," International Studies of Management and Organigation, Vol., pp. 6-25
Fiegenbaum, A. and H. Thomas(1990), "Strategic Groups and Performance: The U.S. Insurance Industry, 1970-84," Strategic Management Journal, Vol. 11, pp. 197-215
Grant, Robert M. (2005), "Contemporary Strategy Analysis," MA: Blackwell Publishing
Greve, H. R.(1998), "Managerial Cognition and the Mimetic Adoption of Market Positions: What You See Is What You Do," Strategic Management Journal, Volume 19, pp. 967-988
Hambrick, D. C.(1983), "High Profit Strategies in Mature Capital Goods Industries: A Contingency Approach," Academy of Management Journal,Vol. 26, pp.687-7070
Harrigan, K. R.(1985), "An Application of Clustering for Strategic Group Analysis," Strategic Management Journal, Volume 6, No. 1, pp. 55-73
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