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This articles aim to discuss how the experience learning effect of firm level、business group level and industry level affects a firm’s subsequent direct investment in China. By analyzing the 83 firms of Taiwanese electronic firm’s investment in China from 1993 to 2004, we use a dynamic perspective to analyze the Taiwanese electronic firm’s ivestment in China. This study finds that: first, firm learns from itself , business group, competing rivals and non competing firms; second, firm invested in China in a sequential investment process.
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