臺灣博碩士論文加值系統

近年來兩岸經濟活動頻繁，成為我國最大貿易出超對象，亦是國人經營投資之重要地區，隨著中國大陸國民所得增加、重要城市民眾財富快速累積以及國際性企業的紛紛加入，使得大陸在許多層面出現與其他國家發展歷程不同的快速同步式發展，其中以民生消費方面最為明顯；台灣多年來在連鎖零售業的發展已趨成熟，尤以大賣場與便利商店與民眾生活最密切也最具代表性，這二種零售業態也是外資積極介入佈局發展產業，如今具台灣經驗之國際性企業已開始進入大陸市場，其未來之經營與發展是各界所關注的探討。
本研究基於台灣與中國大陸有著同文同種與相近之中華文化背景，相關產業在台灣之發展經驗與軌跡，就有相當之研究參考價值。但大陸除政治體制與經濟發展過程與台灣截然不同外，其在人口、所得暨貧富差距等方面，亦存在極明顯之差異，本研究將以探索性研究方式進行，將台灣發展已十分成熟之國際性連鎖零售業，整理分析歸納其發展軌跡，來探討在大陸發展的同類型國際性連鎖零售業可能之經營發展模式，期能做為相關產業之參考。
研究結果發現：(1) 家樂福在台灣發展過程與所得關係最明顯，其次為人口多寡，而交通、物流等，亦為重要影響變數；大陸因貧富差距大，而能在所得高或人口多以及屬交通樞紐之重要城市經營。(2)隨著大陸人民所得及購買力增加，量販業將為內、外資競爭的焦點及成長最快的主導業態。(3) 台灣便利商店提早布局發展初期，與所得及人口關係十分密切，但當所得條件具備時，發展則以人口為主；未來過飽和競爭下，以既有店的調整取代過去淨增店大幅成長現象。(4)大陸開放外資特許經營業務後，挾Know-How、專業技術、自有後勤物流等優勢，將與本土企業差距擴大。 (5)大陸本土便利商店將退居國際品牌未涉足之城市，或往較內陸地區及二線城市發展。 (6)國際性連鎖便利商店未來將會在大陸環渤海區、長江三角洲及沿江區、東南沿海區發展，家樂福在此區域中開業城市，將是優先發展選擇。(7)外資將以區域總部為中心向外輻射發展，三優勢經濟區以外，非外資現階段考量區域，但予本土企業發展機會。

In recent years, an increasing number of business activities take place across the Straits. Mainland China has become a country with the biggest trade surplus to Taiwan and also a major country where Taiwan businessmen invest. China is now experiencing the so-called leapfrog growth in a development pace different from that of other countries in consideration of its GDP growth, the fortune accumulation of its citizens in major cities and abundant cash flowing into the China market from international businesses. Such phenomenon is particularly apparent on the consumer side. Meanwhile, chain stores and retail business in Taiwan has become increasingly mature, especially in the development of hypermarkets and convenient stores. In view of that, many international players in this business area look aggressively at this marketplace development. International businessmen with this so-called “Taiwan experience” have entered the China market and their future development would thus become the center of attention.
Taiwan and mainland China have shared many things in common such as language and culture. Development experiences and track records of related industries in Taiwan are extremely valuable and applicable in the research of cross-strait business issues. Regardless of the significant differences in the political and economic systems on the two sides, this study would be conducted from an exploratory perspective in an attempt to further summarize and analyze Taiwan’s chain store and hypermarket businesses. Findings of this research are expected to serve as a business model for the reference in related industries in mainland China.
The results of this study are as follows: (1) The income level has shown the most relevant factor with the consumption in Carrefour Taiwan’s case, followed by the population, traffic and logistic conditions. Because of the income gap between the poor and the rich in mainland China, the major cities with high level income and the traffic hinge will be the focus area for the retail and hypermarket entrants. (2) Based on the increase in Chinese people’s income per capita and purchasing power, the retail and hypermarket business will become a fast growing and dominant industry most appealing to international and domestic enterprises.(3) In the early development stage of Taiwan’s convenient store business, we learned that the prosperity was highly related to the income per capita and population. While the income level reaches to a certain level, the population becomes more important. Taiwan’s market in this regard has now entered into a saturated and highly competitive phase, the quality has becomes more important than the quantity for each convenient store. (4) After the charter business in the China market became open to international firms, foreign-funded enterprises have tried to leverage their know-how, professionalism and logistic expertise in an aim to create their competitive advantage over their domestic counterparts. (5) Domestic convenient stores in China may probably move into the second-tier cities with which international enterprises have not got in touch. (6) International chain stores and convenient stores tend to focus their business on the outskirts of the Bohai Sea, the Yangtze River and its bank, and the southeast area around the Pacific Ocean. Carrefour considers these areas as its top priority choice in its plan to develop its business base. (7) Foreign-funded enterprises tend to set up their regional headquarters in the center of these three areas (the outskirts of the Bohai Sea, the Yangtze River and its bank, and the southeast area around the Pacific Ocean). They also plan to focus their businesses there. Other than these places, foreign-funded enterprises have no plan to focus their businesses elsewhere for the time being while domestic ones may see their opportunities there.

誌 謝 ii
中文摘要 iii
Abstract iv
目 錄 vi
表目錄 vii
圖目錄 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 2
第二章 文獻探討 5
第一節 連鎖業相關文獻定義 5
第二節 零售業相關文獻定義 11
第三節 量販店、便利商店 13
第三章 研究方法 19
第一節 研究對象 19
第二節 研究方法 19
第三節 研究量表 20
第四章 台灣連鎖零售業之發展現況 23
第一節 台灣經濟發展過程 23
第二節 台灣連鎖業發展歷程 31
第三節 量販店之發展 33
第四節 便利商店之發展 38
第五節 小結 46
第五章 大陸連鎖零售業之發展現況 49
第一節 大陸經濟發展過程 50
第二節 中國連鎖業發展狀況 60
第三節 量販店之發展 63
第四節 便利商店之發展 81
第五節 小結 85
第六章 結論 89
第一節 研究結論 89
第二節 研究限制與後續研究建議 91
參考文獻 93

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