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研究生(外文):Hong-en Chen
論文名稱(外文):Analysis of Value Shop Innovation and Business Core Capabilities using a Hypercube Model
指導教授(外文):Jen-her Wu
外文關鍵詞:M-commerceHypercube Modelinnovationvalue shopdynamic capabilities
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資訊科技與通訊技術的快速發展促使行動商務的興起。本研究利用Hypercube模式為分析主軸,再輔以次級資料分析法從大量文獻資料中進行分析、整理及歸納出網際網路商務轉型至價值群(Value Shop)在核心元件及商業模式上的改變,並深入探討價值群此類的轉型對企業本身在這兩個維度上所需要的關鍵能力以回應創新所造成的能力落差。研究結果發現從網際網路商務轉型至價值群模式時,對於企業本身乃是一根本性變革,企業在科技知識以及商業模式方面皆會面臨相當大的衝擊與改變,因此本研究分別就企業的技術能力以及商業能力提出關鍵動態能力,用以彌補此巨大衝擊所造成的知識落差。
While mobile technologies and applications are rapidly and widely utilized and adopted in electronic commerce (E-commerce), it is extremely important to better understand the value creation, business model capability and core component capability in mobile commerce (M-commerce). In this study, we conduct the secondary data analysis and use a value shop model to analyze the innovation in technological knowledge, business model, and dynamic capability aspects used in Internet-enabled commerce (I-commerce) versus M-commerce. A set of critical dynamic capabilities for each innovation is then identified. These results provide great insight for practitioners and scholars for enhancing their understanding of M-commerce innovation, and provide guidelines to help practitioners adapt from I-commerce to M-commerce innovation.

致謝詞 I
摘要 II
Abstract III
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 5
第貳章 研究方法 6
第一節 次級資料分析法描述 6
第二節 次級資料分析法步驟及研究流程 7
第參章 文獻探討 13
第一節 電子商務的演進 13
第二節 行動商務 16
一、 行動商務的定義 16
二、 行動商務的應用及價值主張 17
第三節 價值結構 20
第四節 商業模式 24
一、 商業模式的定義 24
二、 商業模式組成元件 25
第五節 創新模式 28
一、 結構性創新 28
二、 創新價值鏈模式 30
三、 Hypercube創新模式 31
四、 電子商務Hypercube創新模式 32
第肆章 價值群創新模式 33
第一節 核心元件 33
第二節 商業模式 36
第三節 定義價值群之利益關係夥伴與變革準則 40
第伍章 價值群變革及企業本身動態能力之分析 49
第一節 價值群情境 49
第二節 核心元件的改變 51
一、 在資訊科技基礎建設維度方面 51
二、 在服務維度方面 53
第三節 商業模式的改變 54
第四節 由網際網路商務跨足至價值群之創新:利益關係夥伴觀點 56
一、 對供應商而言 56
二、 對企業本身而言 57
三、 對顧客而言 58
四、 對規範者而言 58
第五節 動態能力 66
一、 企業之關鍵技術動態能力 67
二、 企業之關鍵商業動態能力 68
第陸章 結論 70
第一節 研究結果 70
第二節 研究貢獻 72
第三節 未來研究方向 73
參考文獻 75
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黃營衫,汪志堅譯,研究方法,華泰文化事業公司,台灣,2002。譯自Foundations of Behavioral Research 4th Edition,原著Kerlinger, F., N., and Lee, H. B., 2000
黃士銘、洪育忠譯,電子商務,美商麥格羅.希爾國際股份有限公司,台灣分公司,2002年。譯自E-Commerce,原著Rayport, J., F., and Jaworski, B., J., 2001。

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