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研究生:黃金榜
研究生(外文):Huang, Chin-Pang
論文名稱:網路人際衝突對於使用滿足、個人幸福感之影響-網路涉入程度為干擾角色之研究
論文名稱(外文):Interpersonal Conflict, Gratification, and Well-being in Cyberspace: The Moderating Role of Involvement
指導教授:劉仲矩劉仲矩引用關係
指導教授(外文):Liu ,Chung-Chu
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:68
中文關鍵詞:幸福感滿足涉入人際衝突電腦中介傳播
外文關鍵詞:Well-Beinguse and gratificationInvolvementInterpersonal ConflictCMC
相關次數:
  • 被引用被引用:5
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  • 收藏至我的研究室書目清單書目收藏:10
過去十年至今,電腦網路的使用快速普及,現實世界中的各種人際互動現象和商業行為皆紛紛活絡於網路世界中。電腦網路的使用雖然帶給了人們溝通上莫大的便利,然而,由於溝通環境先天的限制(社會線索稀釋現象),導致了許多不受約束的放蕩行為例如、敵意攻擊的行為、負面情緒的表達、攻擊毀謗的言論等等,這些行為都類屬於網路中人際衝突的現象。近年來對於人際衝突的議題相關研究甚少於網路虛擬的情境中做討論,故本研究以此為研究動機,試圖從過去學者研究中找出引起網路人際衝突的成因,並且以網路使用滿足感和幸福感為其影響之因素,本研究樣本以大學生和研究生為主要對象,採用階層回歸的實証方法來檢驗假說,並且再以網路使用之涉入程度為干擾變數,探討其對滿足感和幸福感的影響程度。
本研究結果顯示:
(1) 歸納文獻整理引起網路人際衝突之因素有:媒介負面影響、認知不一致、負面情緒、侵犯行為。
(2) 網路人際衝突對網路使用滿足有負面影響。
(3) 網路人際衝突對個人幸福感有負面影響。
(4) 網路使用涉入程度對使用滿足感和幸福感有調和之作用。
透過此結果,我們了解網路人際衝突的成因和所產生的影響,在從事網路活動時,例如:網路數位學習、網路購物、網路社群等等各種活動,溝通雙方應防止負面侵犯行為的產生,在管理機制上應建立良好的溝通管道和機制,以減少衝突的產生並避免使用者之滿足感及幸福感低落。
There are many kinds of commerce activities and interpersonal social behaviors in cyberspace world because of growth by internet and World Wide Web. Undeniably, Internet provides us much convenience for communicating. However, on the negative side, Internet also brings out the negative impact of uninhibited behavior on computer network. Computer-mediated communication (CMC) can contain more interpersonal conflict, such as flaming, hostile comments, insults. Prior research seldom touched on the topic of conflict in cyberspace. For the reason, interpersonal conflict and the effect on gratification and well-being was explored in this study. The data was collected from college age students and examined by the regression analysis. The research findings showed:

(1) Cyberspace interpersonal conflict is caused by negative effect of CMC, cognitive difference, negative emotion, and aggressive behavior.
(2) Cyberspace conflict is negatively related to gratification
(3) Cyberspace conflict is negatively related to well being.
(4) Involvement and gratification have an interaction effect on gratification and well-being.


Through the discovery of this study, we may know the causes that led to conflict and the influence of cyberspace interpersonal conflict linkage. As for the implications, we suggest that online mangers should attempt to establish an effective communication channel and prevent conflict behavior from reducing gratification and well-being.
TABLE OF CONENTS
謝詞…..………………………………………………………………………………Ⅰ
ABSTRACT……………………………………………………..…………………. Ⅱ
TABLE OF CONTENTS……………………………………………...……………Ⅴ
LIST OF FIGURES..………………………………………………………….….VII
LIST OF TABLES……………………………………………………………… VIII
Chapter One: Introduction…………...……………………………………………..1
Chapter Two:Review of the Literature.…………………………………………….4
2-1 Cyberspace Interpersonal Conflict…………………………………………4
2-2 Use and Gratification………………………………………………….……11
2-3 Well-being…………………………………………………………………...19
2-4 Involvement…………………………………………………………………24
Chapter Three: Methodology………………………………………………………26
3-1 Research Framework……………………………………………………….26
3-2Hypotheses…………………………………………………………………...27
3-3 Procedure and Sample……………………………………………………...27
3-4 Construct Measurement……………………………………………………29
3-5 Data Analysis………………………………………………………………..32
Chapter Four: Results………………………………………………………………33
4-1 Respondent Profiles………………………………………………………...33
4-2 Descriptive Statistics………………………………………………………..34
4-3 Pearson Correlation Analysis………………………………………………34
4-4 MANOVA Analysis………………………………………………………….35
4-5 Reliability Test………………………………………………………………36
4-6 Hierarchical Multiple Regression Anlysis…………………………………37
Chapter Five: Conclusion…………………………………………………………..42
5-1 Discussion and Implications………………………………………………..42
5-2 Limitaion and Suggestion…………………………………………………45
References……………………………………………………………………….…47
AppendixⅠ: Survey Questionnaire……………………………………………...60
AppendixⅡ: 中文問卷…………………………………………………………...63


LIST OF FIGURES

Figure. 1 An Expectance-Value Model of Media Gratifications Sought and
Obtained……………………………………………………………..... ..13
Figure. 2 This Model is the General Idea of the Dependency Theory……… ...15
Figure. 3 The Research Structure of This study...…………………..…………..26
Figure. 4 Cyberspace Conflict and Involvement Interdependence....................40
Figure. 5 Cyberspace Conflict and Involvement Interdependence……………41
LIST OF TABLES

Table. 1 McQuail’s classification of common reasons for media use…………..12
Table. 2 The Analysis of Respondents’ Profiles.………………………………...33
Table. 3 The Descriptive Statistics……………………………………………….24
Table. 4 Pearson Correlation Analysis…………………………………………...35
Table. 5 MANOVA on Gratification and Well-being……………………………35
Table. 6 MANOVA on Cyberspace Conflict……………………………………..36
Table. 7 Results of Reliability Tests on the Variables…………………………...37
Table. 8 Regression Results with Gratification as the Dependent Variable.…..37
Table. 9 Regression Results with Well-being as the Dependent Variable……...38
Table.10 Results Summary…………...…………………………………………..43
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