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研究生:謝履成
研究生(外文):Hsieh Lu-Cheng
論文名稱:行業狀元創新營運發展之研究-以傳統產業台商為例
論文名稱(外文):The Study of Industrial Champion’s Innovative Business Development ─ By Using Taiwanese Enterprises of Traditional Industries As Case Study
指導教授:陳明璋陳明璋引用關係
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:77
中文關鍵詞:台商行業狀元創新營運模式傳統產業
外文關鍵詞:Taiwanese enterpriseIndustrial ChampionInnovationBusiness ModelTraditional Industry
相關次數:
  • 被引用被引用:3
  • 點閱點閱:383
  • 評分評分:
  • 下載下載:138
  • 收藏至我的研究室書目清單書目收藏:2
行業狀元意指產業中的第一名,而台灣有許多身處傳統產業中的企業在世界上佔有一席之地,但在以往皆不為多數人知,在資訊透明化的二十一世紀,成為行業狀元的台灣企業也慢慢廣為人傳,不同於以往只以代工為主的營運模式,從多角化經營到品牌管理,創造出新的企業價值,因此本文主要探索傳統產業中的台灣企業如何運用創新的營運模式創造價值,成為領導產業的佼佼者。

本研究根據整理的文獻探討與個案分析,探究由企業領導人宏觀的策略與願景,員工齊力創造的價值,創新的產品、服務與企業再造,三者所為行業狀元建構之創新營運發展及競爭優勢為何。所探究的個案以河南地區百貨零售產業中的丹尼斯百貨及木製家具產業中之台升集團為研究對象,兩者均為海外台商企業經營之標竿與典範,不僅皆位在大陸台商排名前1000大中,同時排名也為產業中的第一名。回顧丹尼斯及台升在企業經營策略上轉變的過程,亦即在探索企業如何由「效率驅動」轉型為「創新驅動」的過程中,如何以創新為策略來創造價值贏得利潤。

本研究發現傳統產業之台商可藉由原先的成本優勢搭配差異化策略的應用,並整合價值鏈中的上下游廠商,加強自有技術研發,及發展自有品牌通路,以成為行業狀元作為企業願景之一來逐步發展,並可以本研究所分析歸納出的結論做為未來營運的參考方針。
Industrial champion means the best of the industry. Though many traditional industries in Taiwan are not being the knowledge in the world, but they are important all over the world. The information is fast spreading in 21 century. Those industrial champions also become well-known by people slowly. Unlike the old OEM pattern, nowadays from diversification to brand management creates the new value of industry. This research mainly explored how traditional Taiwanese enterprises create value by making use of their own innovational business model to become the best of the leading industries.

This research is based on the arranging paper study and case analysis to explore the macroscopic strategy and hope of a industrial leader, the values that employees make together, the innovation of products, service and the rebuild of the industry. How we combine these three together to innovate the operate pattern and the competitive of advantage of the industrial champion. We take Dennis Department of the retail trade in Ho Nain and Samson Holding in the wood furniture industry for this discuss object. They are both the paragon and model of the oversea Taiwanese industries. Not only list in the best 1000 industries of Taiwanese industries in Mainland China, but also the number one of one’s own industry. Looking back to how Dennis Department and Samson Holding to transform in industry manage strategy, we see how a industry change from “efficiency driver” to “innovation driver”, to create values and get interest by the strategy of innovation.

This research develop that the traditional industries of Taiwanese industries can use the cost ascendancy with diversity strategy and integrated upper and lower manufacturer of the value chain, reinforce own technique development and develop OBM approach. Step by step, to develop industry and wish to become the industry champion in the nearing future. And take the conclusion from the analysis of the study as the operation guiding principle in the future.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究範圍 4
第四節 研究流程 5

第二章 文獻探討 7
第一節 行業狀元 7
第二節 創新 19
第三節 競爭力與競爭優勢 25
第四節 傳統產業之定義及現況 32

第三章 研究方法 35
第一節 研究架構 35
第二節 研究方法 37
第三節 研究對象 39
第四節 研究限制 41

第四章 行業狀元個案探討 42
第一節 個案介紹 42
一、丹尼斯百貨(東裕電器) 42
二、台升家具 46
第二節 個案綜合分析 50
第三節 命題發展 58

第五章 研究結論 62
第一節 研究結論 62
第二節 策略意涵 63
第三節 後續研究建議 64

參考文獻 66
(一)中文部份 66
(二)英文部分 68
(三)網路部份 74
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