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研究生:郭立梅
研究生(外文):Kuo, Li-May
論文名稱:藝術品味、自我認同與生活滿意度
論文名稱(外文):Taste for Arts, Identity, and Well-Being
指導教授:張文俊張文俊引用關係
指導教授(外文):Chang, Wen-Chun
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:財政學系
學門:商業及管理學門
學類:財政學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:50
中文關鍵詞:自我認同藝術品味生活滿意度
外文關鍵詞:IdentityArt tasteWell-being
相關次數:
  • 被引用被引用:1
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  • 收藏至我的研究室書目清單書目收藏:5
  隨著資本社會的發展,現代人除了追求物質生活外,對提升心靈滿足的要求也愈益增加。近年來,台灣社會在政府的大力推動下,許多的藝文活動及展覽油然而生,大眾對藝術品味的培養也趨於積極。而自我認同(identity),也就是個人對自我的意識,主要可經由對政治理念的偏好、宗教信仰的選擇或消費的型態等來顯現。本研究主要目的便是利用自我認同的分析方式,探討以往較少被討論到的藝術品味與生活滿意度間之關係。

  Akerlof and Kranton (2000)一文將個人自我認同正式架構於效用函數模型下,本研究依此作為理論模型基礎;於實證上則採用兩階段工具變數法,在第一階段中分別以線性迴歸(OLS)及probit model估計「收藏藝術品與生活美學產品件數」及「參觀各種美術或藝術展覽頻率」,第二階段則再將上述結果帶回ordered probit model中,分析藝術品味等影響因子透過自我認同對個人生活滿意度(well-being)之影響為何。

  結果發現,個人透過人格特質的養成、所屬的社會類別等影響其藝術品味和自我認同。再者,於生活滿意度的估計方面,年齡與生活滿意度間呈現U型關係,此結果與國內外文獻相似;藝術品與生活美學產品件數收藏愈多,生活滿意程度愈高,符合多數文獻所述之藉消費行為來表達自我認同,拉近實際自我認同(actual identity)及理想形象間(ideal identity)距離以達成效用提升,也就是生活滿意度增加之推論;而參觀各種美術或藝術展覽頻率對生活滿意度則無顯著的影響,其可利用象徵性消費的方式加以解釋。
  In recent years, Taiwan government has been endeavoring to promote art activities while people continue to cultivate their tastes for arts more and more enthusiastically. Like a person’s religious affiliation, consumptive behavior, and political preference, taste for art is often considered as an expression of “identity”, a person’s sense of self. Through these actions, behaviors, and choices, a person can gain or lose his identity, and therefore taste for arts have significant influences on economic outcomes. Based on the identity model developed by Akerlof and Kranton (2000) with a utility-maximization framework, the purpose of this thesis is to empirically examine the relationship between subjective well-being and taste for arts.

  By employing the approach of instrumental variables in the estimations, some important results are found from this study. First, individuals can gain identities through their tastes for arts, which are related to their assigned social categories. Second, subjective well-being has a U-shaped relationship with age. Third, more collections of artworks lead to a higher level of subjective well-being reported by an individual. This phenomenon also can be explained by the identity model in emphasizing the importance of symbolic consumption as an expression of identity. Finally, the frequency of visiting art exhibitions has no significant influence on an individual’s subjective well-being. This result may suggest that a higher frequency of visiting art exhibitions does not have the same symbolic effect as art collections in gaining identity to raise an individual’s subjective well-being.
第一章 緒論 ...................................................... 1
第一節 研究動機與目的 .........................................1
第二節 研究架構 ...............................................7
第二章 文獻回顧 ...................................................8
第三章 理論模型 ..................................................18
第四章 實證分析...................................................20
第一節 實證模型與設定.........................................20
第二節 資料來源與敘述統計 ....................................24
第三節 實證結果分析 ..........................................29
第五章 結論與建議 ............................................... 41
第一節 結論 ..................................................41
第二節 建議 ..................................................43
附錄 ............................................................. 45
參考文獻 ......................................................... 46
中文文獻 ..................................................... 46
國外文獻 ..................................................... 46
中文文獻
沈游振 (2004),「析論布迪厄之象徵性文化產品的生產與消費」,國家發展研究,第三卷第二期,頁163-186。
蔣勳 (2005),《天地有大美》,遠流出版事業股份有限公司。
行政院文化建設委員會 (2004),文化白皮書。
國立中正文化中心,民國91年,表演藝術生態報告。
行政院文化建設委員會網站:http://www.cca.gov.tw/
行政院主計處網站:http://www.dgbas.gov.tw/mp.asp?mp=1

國外文獻
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