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研究生:莊仕雄
研究生(外文):Shih-Hsiung Chuang
論文名稱:企業特性與競爭策略之研究-以電子零組件通路A公司為例
論文名稱(外文):The Study of Business Characteristics and Competitive Strategies-An Example of Company A of Electronic Components Distributor
指導教授:翁崇雄翁崇雄引用關係
指導教授(外文):Chorng-Shyoon Ong
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:資訊管理學研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:66
中文關鍵詞:企業特性競爭策略資源基礎理論電子零組件通路商
外文關鍵詞:Corporate characteristicCompetitive strategyResource-based TheoryElectronic components distributor
相關次數:
  • 被引用被引用:7
  • 點閱點閱:279
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
在全球化及快速變化的商業環境中,競爭策略的擬定已經成為企業永續發展的重要關鍵。但是該如何擬定適合該產業與企業的競爭策略與競爭者相抗衡?或該如何發展持續性的競爭優勢?則是所有經營者所關心的議題。
本研究以電子產業供應鏈中的零組件通路業者為研究標的,探索台灣電子零組件通路產業的發展概況,與通路業者所擁有的企業特性,並在資訊透明化及交易虛擬化等詭侷多變的商業環境中,探究企業該如何應變並脫穎而出成為該產業的領導者?所以,本研究將以探究企業特性為基礎,並考量企業所處環境壓力後,再依企業的特性與優勢發展有利於本身的競爭策略來面對快速變化的競爭環境。
本研究架構依學者提出的資源基礎理論為基礎,並歸納出電子零組件通路產業的關鍵特性如:人力資源、品牌資源、代理產品線的強弱、代理產品線的完整性、通路運籌能力及資訊科技能力等。依上述歸納的企業特性及環境壓力後,提出四個競爭策略:「低成本策略」、「國際化策略」、「技術導向的差異化策略」、「垂直整合策略」。
不同行業之企業特性及所處環境的差異極大,所以,本研究歸納的企業特性與各項環境壓力之分析及建議採用之競爭策略僅適合於電子零組件通路產業。另外關於競爭策略的落實與企業經營績效的觀察分析則有待後續研究者的持續追蹤與研究。
In this business world with globalization and fluctuations, competitive strategy has become a crucial factor for eternity of enterprises. However, how to establish compatible tactics and business strategy to compete rivals? Or how to develop consistent competitive strengths? Those are the most important issues all entrepreneurs concern.
This research targeted at the electronic components distributor, exploring its general situation of development and business properties;discovering that how the enterprises can perform outstanding and be the lead in this dramatic and treacherous business environment. Therefore, the research based on exploration of enterprises characteristics and own strengths plus the consideration of the pressure under business environment, founding the competitive strategy to face the rapid changing competition condition.
The structure of the research founded on Resource-Based Theory, and generalizes a conclusion the key identities such as Human Resources, Branding resources, product lines, networking and logistic services, and technology resources. According to the statement, there are four business strategy have been brought up, including globalization strategy, low capitalized cost, Tech-driven differentiation strategy, and vertical integrated strategy.
Because of the greatest variations business environment and own properties between different industries, the competitive strategy that conclude analysis of business characteristics and stress circumstances this research brought up, suggested only apply to compatible industry (electronic components distributor). In addition, the follow up pursuer will continue the consistent research of business competitive strategy implementation and analysis of administration achievements observation.
誌謝 i
中文摘要 ii
英文摘要 iii
目錄 v
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 論文架構 5
第二章 文獻探討 6
第一節 資源基礎理論 6
第二節 五力分析、價值鏈與策略群組 13
第三節 競爭策略 18
第三章 研究設計 26
第一節 研究架構 26
第二節 變數定義 28
第三節 研究對象及範圍 31
第四章 特性分析與策略建立 32
第一節 產業及個案A公司之分析 32
第二節 資源之分析 39
第三節 能力之分析 45
第四節 環境之分析 50
第五節 產業與個案A公司的競爭策略之建立 53
第五章 結論 60
第一節 研究結論與限制 60
第二節 後續研究之建議 62
參考文獻 63
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