參考文獻
中文文獻
Robert K. Yin 著•尚榮安 譯,2001,「個案研究法」,台北:弘智文化。
大前研一,1982,「策略家的智慧」,台北:長河出版社。
司徒達賢,2001,「策略管理新論」,台北:遠流出版社。
吳思華,1996,「策略九說,策略思考的本質」,台北:麥田出版社。
李盈瑩,2001,「複合品牌策略、核心資源、商圈生態類型對品牌權益影響之研究-以大台北商圈為實證」,中原大學企業管理研究所碩士學位論文。李吉仁、陳振祥,1998,「中小企業與升級經營模式之研究—由OEM 轉型為ODM、自有品牌模式」,經濟部中小企業處委託研究期末報告。
李思�隉A2002,「組織內外部因素、建立自有品牌決策與廠商績效之關聯性」,國立成功大學企業管理系研究所碩士論文。
李秋慧,1986,「台灣廠商國際化下之品牌策略:產業條件與自創品牌之個案分析」,台灣大學商學研究所碩士論文。
李俊毅,2006,「自有品牌與代工製造模式並存的關鍵性資源分析:模糊層級分析法的應用」,銘傳大學資訊管理學系碩士班碩士論文
林銘松,1996,「台灣自創品牌廠商國際行銷通路選擇之研究-以資訊電子業為例」,交通大學商業教育學研究所碩士論文。施振榮,1996,「再造宏�痋v,台北:天下文化。
洪順慶,1999,「台灣廠商自創國際品牌策略與行銷績效之關係研究」,中山管理評論,第7卷第4期。
高全德,2002,「合成皮產業專題研究」,經濟部技術處。
張秀屏,2000,「自創品牌策略、核心資源類型對品牌權益績效關係之研究-國際化企業策略聯盟之實證」,中原大學企業管理研究所碩士論文。許士軍,1989,「管理學」,台北:東華。
陳更生、林唐裕,1990,「OEM?還是自創品牌?」,台灣經濟研究月刊,第134期。
陳振祥、李吉仁,1997,「ODM 的成因與策略運作-水平式產業下的策略聯盟型態」,中山管理評論,第5卷第3期。陳振祥,1997,「ODM 策略之理論架構與實證」,國立台灣大學商學研究所博士論文。
陳瓊琪,2004,「從台灣智慧型手機設計代工個案探討其競爭優勢」,國立中央大學企業管理學系研究所碩士論文伍忠賢,2005,「鴻海藍圖」,台北:五南
陳信宏、劉孟俊,2005,「產業發展模式與經濟產出:檢視「高科技,高附加價值」命題,「2005年產業科技創新:新價值創造的年代」國際研討會。
黃揚期,2005,「品牌與代工的經營策略研究-以台灣筆記型電腦為案例」,逢甲大學經營管理碩士在職專班研究所碩士論文。黃蕙娟,1990,「台灣企業國際上自創品牌策略之研究」,政治大學企業管理研究所碩士論文。詹文良,1992,「從不同觀點分析自有品牌策略:經營導向、產業結構、與交易成本」,台大商研所論文。
趙郁文,1988,「產業環境因素與企業競爭策略之關係研究」,政治大學企業管理研究所碩士論文。趙郁文,1997,「跨國委託製造對本土廠商營運能力之提升」,第六屆產業管理委員會。
劉名崇,1989,「我國電子產品外銷競爭力與發展機會之研究-以電子計算器與有線電話機二產業為例」,交通大學管理科學研究所碩士論文。劉思慧,2005,「企業設計鏈之型態研究」,國立成功大學工業設計學系碩士論文。劉彤雯,2006,「網路通訊設備產業以自有品牌創業個案研究—以普萊德科技股份有限公司為例」,國立台灣大學商學研究所。
蔡靜怡,1997,「我國廠商國際自創品牌策略之研究」,台灣大學國際企業研究所。黎堅,1989,「自創品牌檢討」,台灣經濟研究月刊。
戴國良,2004,「策略管理:策略分析與本土個案實務」,台北:鼎茂圖書。
英文文獻
Aaker, D. A. (1984), Strategic Market Management, Humanities, NY: John Wiley & Sons.
Ansoff, H.I.(1975), Implanting Strategic Management , UK:Prentice Hall International Ltd.
Barney, J. B. (1991), “Firm Resources and Sustained Competitive Advantage.��, Journal of Management.
Barney,D.F.(1991), Time Paths in the Diffusion of Product Innovations , Macmillan , Landon, pp.100
Betz, F. (1993), Technology competing through new ventures, innovation, and corporate research, Englewood Cliffs, NJ: Prentice Hall.
Blackett T. (1991), �耔he Valuation of Brands, �罘arketing Intelligence& Planning, Vol.9, No.1, pp.27-35.
Brown, M. (1994), “Introduction to Innovation - Managing ideas into action,” Henley Management Centre/Price Waterhouse.
Cannon, J. T. (1968), Business Strategy and Policy, Harcourt Brace of World, New York.
Chacke, G. K.(1988), Technology Management-Application to Corporate Markets and Military Missions, NY: Praeger.
Chandler, A.D. (1962), Strategy and Structure, Cambridge, MA: MIT Press.
Crawford, C. Merle (1991), New Products Management, 4th edition, Richard D. Irwin, INC., p.11.
Damanpour, F. (1991), “Organizational innovation: A meta-analysis of effects of determinants and moderators,” Academy of Management Journal, Vol.34:355-590.
Dibb, S., S. Pride and O. C. Ferrell(1997), Marketing:Concepts and Strategies,3 rd ”European ed., Boston, MA:Houghton Mifflin
Drucker, P.F. (1985), “The discipline of innovation,” Harvard Business Review, May-June, pp. 67-72.
Glueck, W .F (1976), Business Policy:Strategy Formation and Management Action,2nded,NY:McGraw-Hill Book Co.
Heide, J. B. and George. J. (1990). “Alliances in industrial Purchasing:The determinates of joint action in buyer-supplier relations,” Journal of Marketing Research, Vol27, p.24-36.
Hobday, M. (1995). , Innovation in East Asia: The Challenge to Japan, Edward Elgar.
Johnson Samuel & Jones Conrad (1957), “How to Organize for New Product,” Harvard Business Review, May-June, P.52.
Keller, Kevin Lane (1993), “Conceptualizing, measuring, and managing customer-based brand equity,” Journal of Marketing, Vol.57, pp.1-22.
Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation and Control, 8th edition, New Jersey: Prentice-Hall.
Kotler, P. (2003), Marketing Management, 11th ed., New Jersey: Prentice-Hall.
Labbs, J.J.(1993), “Successful outsourcing depends on critical factors,” Personnel Journal,vol. 72, pp. 51-60.
Levitt, T. (1966), Innovative Limitation, Harvard Business Review.
Marquish, D. G. (1982), The Anatomy of Successful Innovation, Cambridge:Winthrop Publishers.
Maurice I. Mandell (1985), Marketing, 3rd ed., Englewood Cliffs, New Jersey: Prentice-Hall.
McAdam, Rodney, Peter Stevenson, and Gren Armstrong (2000), “Innovative change management in SMEs: beyond continuous improvement,” Logistics Information Management; Bradford, Vol.13, Iss.3, pp. 138-149.
Mogee, M.E. and W.H. Schacht (1980), “Industrial innovation: major issues system,” Issue Brief No.1 B80005.
Mole, V. and D. Elliot (1987), “Enterprising innovation: An alternative approach,” Frances Pinter, London.
Morris B. Holbrook, ed., Routledge (1999), Introduction to Consumer Value, in Consumer Value: A Framework for Analysis and Research, New York.
Muren, S.(1997), “Outsourcing, Organization Competitiveness, and Work,” Journal of Labor Research, pp.23-48.
Penrose, E.(1959/1995). The Theory of the Growth of the Firm, NY: Oxford University Press.
Pereira, Z.L. and E. Aspinwall (1997), “Total quality management versus business process re-engineering,” Journal of Total Quality Management, Vol. 8 No.1, pp. 33-42.
Peters, T. and R. Waterman (1982),In search of excellence, Harper and Row, New York, N.Y.
Porter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: The Free Press.
Porter, M. E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, NY: The Free Press.
Porter, M. E. (1990), The Competitive Advantage of Nation, NY: The Free Press.
Quinn, J. B., Summer (1999), “Strategic outsourcing: knowledge capabilities,” Sloan Management Review, vol. 41, pp.9-21.
Quinn, J.B. and Hilmer, F.G., Summer (1994), “Strategic outsourcing,” Sloan Management Review, vol. 36, pp.43-55.
Schepers, Jorg, Ralf Schnell and Pat Vroom (1999), “From ideas to business--how Siemens bridges the innovation gap,” Research Technology Management, Washington, Vol.42, Iss.3, pp. 26-31.
Schumpeter, J.A.(1934),The Theory of Economic Development ,Harvard University Press ,Cambridge, Mass
Schumpeter, J.A., (1912), The Theory of Economic Development (1936 edn), Cambridge, MA: Harvard University Press.
Sharpe, M. (1997), “Outsourcing, organizational competitiveness and work,” Journal of Labor Research, vol.18, pp.535-549.
Sheth, N. J., Newman, I. B. & Gross, L. B. (1991), “Why We Buy What We Buy: A Theory of Consumption Values,” Journal of Business Research, 22, pp.159-170.
Sturgeon, T.J.(1999), Turn-Key production networks: industry organization, economic development, and the globalization of electronics contract manufacturing, PhD thesis, University of California-Berkeley.
Thompson, Victor A. (1965), “Bureaucracy and Innovation,” Administrative Science Quarterly, Vol.5, pp. 1-20.
Tushman, M. and D. Nadler (1986), “Organising for innovation,” California Management Review, Vol.28, No.3.
Ward. S., Light ,L. and Goldstine,J (1999),�� What High-Tech Managers Need to Know About Brands,�粀arvard Business Review, July/August, pp. 85—94.
Woodruff, Robert B. (1997), “Customer Value: The Next Source for Competitive Advantage,” Journal of the Academy of Marketing Science, 25 (Spring), 139-153.
Yin, R. K. (1984). Case study research: Design and methods, Newbury Park, CA: Sage.
Zaltman, Gerald, Robert Duncan and Jonny Holbek (1973), Innovations and organizations, New York: John Wiley and Sons.