英文部份:
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9.Brown, S. P., and D. M. Stayman. “Antecedents and Consequences of Attitude towards the Ad: A Meta-Analysis,” Journal of Consumer Research 19, June (1992): 34-51.
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中文部份:
1.余肇傑及周兆良,「廣告代言人對廣告效果影響之研究」,傳播管理學刊,第5卷第3期,民93年9月,42-57頁。
2.吳萬益及林清河,「企業研究方法」,台北:華泰圖書出版公司,民90年。
3.許安琪,整合行銷播引論-全球化與在地化行銷大趨勢,學富文化,民90年。
4.陳馥銘,「國內公用事業導入電子帳單呈遞支付服務(EBPP)概況分析及其關鍵成功因素之研究」,國立交通大學經營管理研究所碩士論文,民91年。5.曾孟蘭,「消費者對行動廣告態度之研究」,國立中山大學傳播管理研究所碩士論文,民91年。6.鄭伯壎,消費者心理學,台北:大洋出版社,民83年。
7.賴建民,「電子郵件的網路廣告效果-以網路行銷研究法調查」,國立台灣大學商學研究所碩士未出版論文,民88年。8.羅士杰,「應用灰色理論於電信帳單需求預測模式之研究」,私立大葉大學資訊管理研究所碩士論文,民91年。