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二、中文文獻
1.世界經理文摘編輯部. (1998). 行銷新趨勢：口碑行銷. 世界經理文摘. 139期. pp.134-138
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16.羅怡君. (2002). 資訊時代的口耳相傳--論意見領袖之質變. 國立台灣科技大學企業管理研究所碩士論文.三、網站資料與網路文獻
1.巴哈姆特電玩資訊站
http://www.gamer.com.tw/
bbs://bbs.gamer.com.tw
2.批踢踢實業坊BBS站
bbs://ptt.cc
3.創市際市場研究顧問股份有限公司. (2003). 台灣聊天室╱論壇類型網站研究分析.
http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=2861&SearchString=台灣聊天室
4.創市際市場研究顧問股份有限公司. (2003). 聊天室/論壇類型網站研究分析.
http://www.find.org.tw/0105/cooperate/cooperate_disp.asp?id=97&SearchString=台灣聊天室
5.資策會資訊市場情報中心. (2006). 美英中日韓－Video Game市場重要指標.
http://mic.iii.org.tw/intelligence/