臺灣博碩士論文加值系統

面對全球化、區域經濟以及全球專業分工體系的成形，因此企業必須結合全球資源的分佈狀況，將生產製造、研發設計、業務行銷、運籌物流與維修服務等功能，分別建置在得以展現該功能的不同國家或地區。而台灣電子產業在這一波的全球化浪潮中趁勢而起佔有一席之地，其中令人注目的鴻海精密，透過獨特的經營模式以及一連串的併購，成為台灣第一大民營製造業，散佈在全球各地的工廠以及研發中心，徹底參與了全球分工體系，定位出台灣的方向。
鴻海精密成立於1974 年，鴻海企業集團已經成為世界資訊領導廠商(如：IBM、HP、Sony、Nokia)的專業代工廠，在台灣、大陸、美國、歐洲等地，形成策略聯盟夥伴的關係。
本研究以鴻海為實證案例，呈現其在不同階段之核心能力是如何在其各階段成長策略的導引下，按部就班地執行核心能力培養計畫而形成，以至在進入各新市場時均能擁有競爭優勢。
本文透過包括各大媒體的新聞、訪問、產業分析、官方資料文獻等的分析深入研究鴻海企業集團的經營策略，探討鴻海企業集團由一個小型企業轉變成為一家重要的國際資訊廠商，所具備的企業策略與核心能力。

In the face of globalization, regional economy and materialization of global division of labor, enterprises have to place functions such as manufacturing, R&D, Sales and marketing, logistics and after services in proper locations based on allocation of global resources. Enterprises in Taiwan’s electronic industry have grabbed this tremendous opportunity to become one of the major players in the world, one of which is Hon Hai Precision Industry Co. Ltd who has made its way to Taiwan’s biggest private manufacturer through unique business model and merger & acquisition
Hon Hai Precision Corporation was founded in 1974 and become the leading ODM/OEM supplier of IT gears for super brand names such as IBM, Apple, Sony, and, Nokia, with strategic manufacturing operations in China, the United States, and Europe.
Hon Hai has always selected its target market and has prepared, in advance, for its new core competences accordingly. Hon Hai was used as a case to demonstrate the model of long term evolution of core competences.
In this study, information is found that economy of scale, global network, flexible production, vertical integration and strategic alliance. This research will investigate the business strategy and core competence of Hon Hai, as well as its competitive strategies, which have led Hon Hai in its transformation from a small company to a significant player in the global IT market.
I wish all above findings support there should have a model of best pratice be generated for all the subject companies or similar industry reference.

目錄
指導教授推薦書 Ⅰ
學位考試委員會審定書 Ⅱ
中文摘要 Ⅲ
英文摘要 Ⅳ
誌謝 Ⅴ
目錄 Ⅵ
圖目錄 Ⅶ
表目錄 Ⅷ


第壹章 緒論………………………………………………………………………………1
第一節 研究背景與動機……………………………………………………………1
第二節 研究目的……………………………………………………………………1
第三節 研究架構……………………………………………………………………2
第貳章 文獻探討……………………………………………………………………3
第一節 競爭優勢之定義與關鍵成功因素…………………………………………3
第二節 競爭優勢與績效績效衡量…………………………………………………8
第三節 核心能力與獲得持續性優勢………………………………………………8
第四節 創新與競爭優勢 …………………………………………………………16
第五節 複製核心價值穩健向外擴張 ……………………………………………21
第參章 研究方法……………………………………………………………………23
第一節 研究樣本及績效衡量指標………………………………………………23
第二節 篩選過程與篩選所得結果………………………………………………25
第三節 篩選方法所產生的限制…………………………………………………26
第肆章 個案分析 ………………………………………………………………………27
第一節 鴻海精密企業集團………………………………………………………27
第二節 鴻海集團競爭優勢分析…………………………………………………30
第三節 鴻海集團經營策略分析 :……………………………………………….39
第四節 鴻海未來的挑戰…………………………………………………………58
第五節 鴻海集團整體分析………………………………………………………61
第伍章 研究結論與建議………………………………………………………………64
第一節 研究結論…………………………………………………………………64
第二節 研究建議…………………………………………………………………65
第三節 研究限制與建議…………………………………………………………66
參考文獻…………………………………………………………………………………69
附錄一2005年上市電子公司十年累積報酬率與篩選結果 …………………………76
附錄二2006年上市電子公司十年累積報酬率與篩選結果 …………………………77
附錄三研究對象…………………………………………………………………………79

圖目錄
圖2-1 Porter的五力模式………………………………………………………………4
圖2-2 核心能力：競爭的基礎……………………………………………………….10
圖 2-3 能力階層………………………………………………………………………12
圖2-4 可維持競爭優勢的獲得……………………………………………………….14
圖2-5 競爭優勢的基石……………………………………………………………….15
圖 2-6讓創新與生命週期一致……………………………………………………….17
圖2-7產品生命週期…………………………………………………………………..18
圖2-8讓創新策略符合創新生能體系………………………………………………...20
圖2-9擬定創新生態體系策略………………………………………………………...21
圖3-1 斯堪地亞市場價值架構………………………………………………………..24
圖3-2 篩選結果 ……………………………………………………………………..26
圖4-1 鴻海全球佈局圖 ……………………………………………………………..35
圖 4-2 鴻海各階段創新模式………………………………………………………….41
圖 4-3 鴻海善用『專利策略』微笑曲線…………………………………………….43
圖4-4 未來代工廠商與品牌廠商合作模式…………………………………………..43
圖4-5 鴻海由3C到6C的發展過程 ………………………………………………..45
圖 4-6未來電子科技產業合作新模式……………………………………………….45
圖4-7鴻海微笑曲線佈局……………………………………………………………..46
圖 4-8鴻海藉由佔據關鍵產業鏈擴大價值圖……………………………………….47
圖4-9鴻海企業集團競爭策略定位圖………………………………………………..48
圖4-10鴻海集團整合手機微笑曲線左半端過程……………………………………54
圖4-11 鴻海由3C到6C的發展過程。……………………………………………..56


表目錄
表2-1 競爭優勢之定義……………………………………………………………….6
表2-2產品的生命週期特性………………………………………………………….18
表2-3 顛覆市場表……………………………………………………………………19
表4-1 鴻海相關產業技術能力………………………………………………………28
表4-2 鴻海代工產品對照表…………………………………………………………29
表4-3 全球品牌大廠與鴻海代工關係表……………………………………………30
表4-4 鴻海歷年研發經費 …………………………………………………………37
表4-5 鴻海集團開發成功之技術或產品……………………………………………37
表4-6 鴻海企業集團時間相對切入產品表…………………………………………41
表4-7 鴻海近年來純利率、毛利率與營收成長率…………………………………41
表4-8　鴻海近年來購併一覽表 ……………………………………………………51
表4-9 鴻海集團業務分布表…………………………………………………………51
表4-10 鴻海近年來購併公司主要目的……………………………………………..52
表4-11 奇美通訊中華民國專利列表………………………………………………..54

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