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01 Hsitzuwan Station of Kaohsiung MRT and Tamsui Station of Taipei MRT have many characteristics in common in the aspect of tourist resources. As for the Taipei MRT system, the operation of Tamsui Line boosted another level of development of Tamsui district, therefore, the people brought by the MRT are expected to create more business and also impact to the Hamasen area. However, the conflict between mobiles and pedestrians is expected to occur due to the lack of sidewalk or space for pedestrians around the entrance on Linhai 2nd Road. Furthermore, the sellers are the propellants and protectors of the street environment and beneficiaries of the prosperous business as well, therefore, this research discuss the improvement of the walking environment from the aspect of sellers. By summarizing related literatures, autopsies and questionnaires, this research attempts to realize the seller’s attitudes and thoughts towards the hardware and software of the organization and space of the shop street. Secondarily, we also try to figure out the expectation of sellers on the influence of MRT and the construction of the shop street. Next, the suggested improvement policies of the walking environment are proposed in this research, and the opinions of the seller’s towards our proposals are taken into account for amendment. In the end, the most welcomed proposals and suggestions for coordinating with the objectors are presented in this research. The results of this research show the agreements of the seller’s on promoting the shop street and setting instructions, and so on with MRT. As to the improvement of sidewalk environment, most of the sellers think it will be good to construct the sidewalk with 1.5 meter and it’s necessary to leveling the arcade. Concerning the traffic management, restrained parking in the daytime is most welcomed, and the construction of parking spaces is generally agreed. Most of the sellers can accept to have an exclusive organization that in charge of the management and promotion. After integrating the opinions of the sellers, the construction of the sidewalk, which is the first priority, can go with the potting to embellish the environment. And the residences can pass their ideas to the shop street organization about the design of the streetlamps and the ground of the sidewalk. Moreover, if we analyze the relationship between the social economic backgrounds of sellers, we can find significant relation between the background and the sidewalk construction, cost break-down of leveling the arcade and the ownership of shops. We also find four key factors which make some sellers against the improvement. The reasons of objections include indifference to the environment, less enthusiasm about the promotion of community affairs, conservative for change and worries of the restrained traffic. Based upon the analysis, it is possible to change the thoughts of the objectors by educating them the environmental concept and the propaganda of the street through the various events and communication platform. We hope to ameliorate the environment and the business by improving the walking environment and the exclusive organization.
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