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研究生:劉怡伶
研究生(外文):Yi-Ling Liu
論文名稱:單一企業對海外多國市場進入模式之分析探討
論文名稱(外文):The Research on the Foreign Entry Modes of Unit Business
指導教授:楊台寧
指導教授(外文):Tai-Ning Yang
學位類別:碩士
校院名稱:中國文化大學
系所名稱:國際企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:126
中文關鍵詞:產業網絡知識移轉國際化經驗
外文關鍵詞:(industrial network)(knowledge transfer)(international experience)
相關次數:
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  • 下載下載:12
  • 收藏至我的研究室書目清單書目收藏:3
由於全球化的發展,目前多數企業均向世界各地拓展業務,跨國間業務貿易往來極為頻繁。跨國企業的議題,不管在學術的研究以及實務的操作上,一直有其重要性,當廠商決定要進軍國際市場之後,就面臨海外進入模式的選擇,所選擇的進入模式適當與否,對企業日後的營運將有很大的影響。
本研究將影響進入模式決策因素區分為產業網絡、知識移轉與國際化經驗,探討其對單一企業在海外市場進入模式決策的影響。
本研究在探討相關文獻後,發展出半結構式深度訪談大綱,針對選定之單一企業進行質性研究,訪談對象包含研究個案公司之總經理、高階主管、人力資源主管、與相關部門主管。本研究再將訪談結果進行歸納與分析後,提出數個相關研究命題與管理意涵
Due to the growth in globalization, many organizations decide to expand the company operation world wide, and work closely with other transnational organizations. Regardless of the scientific research or practical operation, the subject of multinational cooperation always has its significance; when a company owner decides to move into global market, the company itself faces the choices of foreign market entry modes, which the mode chosen at the time of entering will have a significant impact in the fu-ture operation.
This research study distributes the influences of determine which modes to enter into three sections, Industrial Network, Knowledge Transfer, and International Experi-ence; and to discuss the influences of choice of foreign market entry mode to a organi-zation.
After researching and data gathering a semi-structural formula interview style outline has been developed; and a particular organization will be chosen to follow the outline developed. The interviewees from the chosen organization include general manager, executive director, human resource director, and related directors. The result of the interviews will be arranged and analyzed few correlated managerial meanings will be brought up.
中文摘要 ..................... iii
英文摘要 ..................... iv
誌謝辭  ..................... vi
內容目錄 ..................... vii
表目錄  ..................... ix
圖目錄  ..................... x
第一章  緒論................... 1
  第一節  研究背景............... 1
  第二節  研究動機............... 2
第三節  研究問題與目的............ 4
第四節 研究流程............... 4
第二章  文獻探討................. 6
  第一節  海外市場進入模式........... 6
  第二節  知識移轉............... 23
  第三節  產業網絡............... 32
第四節 國際化經驗.............. 40
第五節 理論整合與應用............ 42
第三章  研究方法................. 51
  第一節  研究架構............... 51
第二節 命題發展............... 52
  第三節  變數之操作性定義........... 60
第四節  個案研究法.............. 61
第五節 研究設計............... 63
第四章  產業概況與個案分析............ 67
第一節  產業概況............... 67
第二節 個案公司簡介............. 72
第三節 命題分析............... 86
第五章  結論與建議................ 92
第一節 研究結論............... 92
第二節 研究貢獻............... 96
第三節 研究限制與後續研究建議........ 96
參考文獻 ..................... 98


表目錄
表 1- 1 海外進入模式的六種理論思維......... 3
表 2- 1 海外市場進入模式定義之彙整......... 7
表 2- 2 國際市場進入動機與目的彙總表........ 10
表 2- 3 海外市場進入模式選擇之影響因素....... 21
表 2- 4 知識定義之相關文獻............. 23
表 2- 5 知識移轉定義之相關文獻........... 25
表 2- 6 跨國知識移轉的影響因素及內容........ 32
表 2- 7 國際化經驗相關文獻之整理.......... 41
表 3- 1 量化研究與質化研究的差異.......... 62
表 4- 1 部門業務分配表............... 75
表 4- 2 全球佈局概況................ 79
表 4- 3 國際化歷程................. 79
表 5- 1 研究結論.................. 93


圖目錄
圖 1-1 研究流程圖................. 5
圖 2-1 區域群組與對外投資動機........... 10
圖 2-2 策略性海外市場進入模式之概念性架構..... 12
圖 2-3 Anderson and Gatignon 進入模式決策架構圖... 14
圖 2-4 資產專屬性對共有控制傾向之影響....... 15
圖 2-5 Agarwal and Ramaswami 之進入模式架構.... 16
圖 2-6 Hill 進入模式之決策架構........... 19
圖 2-7 影響國際市場進入策略之因素......... 20
圖 2-8 知識移轉五階段............... 27
圖 2-9 知識的轉換模式............... 29
圖 2-10 B -WEB 網絡類型.............. 37
圖 3-1 研究架構.................. 51
圖 4-1 台灣筆記型電腦產業出貨區域別出貨比重分析.. 69
圖 4-2 產業關聯圖................. 70
圖 4-3 組織結構圖................. 73
圖 4-4 關係企業圖................. 74
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