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研究生:施佳宏
研究生(外文):Chia-Hung Shih
論文名稱:消費者倫理信念與偶像崇拜特質對音樂盜版關係影響之研究-以台灣與美加地區為例
論文名稱(外文):The Effects of Consumer Ethical Belief and idolatry on Music Piracy-Between Taiwan and U.S.A.
指導教授:鄭紹成鄭紹成引用關係
指導教授(外文):Shao-Cheng Cheng
學位類別:碩士
校院名稱:中國文化大學
系所名稱:國際貿易學系碩士班
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:90
中文關鍵詞:音樂盜版(music)國家文化(national culture)消費者倫理信念(consumer ethical belief)偶像崇拜(idolatry)
外文關鍵詞:music piracynational cultureconsumer ethical beliefidolatry
相關次數:
  • 被引用被引用:2
  • 點閱點閱:300
  • 評分評分:
  • 下載下載:15
  • 收藏至我的研究室書目清單書目收藏:1
隨著網路音樂檔案分享機制的成熟與CD燒錄機的普遍,消費者具備製作高品質音樂產品的能力,消費者對音樂供應商倚賴程度降低,加上該類音樂盜版取締不易,此時影響下載未授權音樂與拷貝行為的因素,將取決個人內在特質。本研究問題是探討消費者倫理信念與偶像崇拜對音樂盜版行為之關係,並以台灣與美加地區消費者為受測樣本,探討文化差異下之變異程度,經由間接文獻之引用及邏輯之推理,發現變數間之關係有必要進一步釐清。
研究結果證實,有關消費者倫理信念與盜版意圖間之關係推導於台灣樣本並未獲得支持,偶像崇拜信念與音樂盜版意圖間關係於美加樣本中也未達顯著效果外,但其餘相關假設之方向性與顯著性,均獲得研究結果支持。因此,本研究結果證實這些變項對於音樂盜版行為具有預測解釋效果,並且在不同文化間會產生程度上的差異。
Because of the maturation of file sharing systems on the Internet and the preva-lence of CD burners, consumers are now able to produce high quality music products on their own. Therefore consumers now depend less upon traditional music suppliers than ever before and the resulting piracy is hard to ban. At this time, the decision to download/duplication the unauthorized music files is based upon individual motivation. This study empirically examines the relationship between consumer ethical belief, idol-atry and music piracy, and chose Taiwanese and American students as respondents to examine the variation of cultural difference.
The practical: this paper can offer insights into the relationship between variables. The results show that the hypothesis of consumer ethical belief and behavioral intention of unauthorized music duplication/downloading toward the idol in the Taiwanese audi-ence is not supported, and singer idolatry did not have a significant effect on behavioral intention of unauthorized music duplication/downloading toward the idol in the Ameri-can audience. The results prove that these variables can predict and explain music pi-racy.
內容目錄
中文摘要 ..................... i
英文摘要 ..................... ii
誌謝辭  ..................... iii
內容目錄 ..................... iv
表目錄  ..................... vi
圖目錄  ..................... vii
第一章 緒論................... 1
  第一節  研究背景............... 1
  第二節  研究問題與目的............ 4
第三節 研究流程............... 6
第二章  文獻探討................. 8
  第一節  音樂盜版行為探討........... 8
第二節  消費者倫理信念............ 14
  第三節  偶像崇拜............... 21
第四節  國家文化............... 32
第三章  研究方法................. 41
  第一節  研究架構............... 41
  第二節  研究變數操作型定義.......... 42
  第三節  研究假設............... 43
  第四節  研究設計............... 47
第五節 樣本選取與資料蒐集.......... 49
第六節 資料分析方法............. 50
第四章 資料分析................. 51
第一節  回收樣本統計資料、信度與效度分析... 51

第二節  消費者倫理信念對音樂盜版態度與音樂盜版
意圖影響之研究............ 55
第三節  消費者偶像崇拜對音樂盜版態度與音樂盜版
意圖影響之研究............ 56
第四節  音樂盜版態度對音樂盜版意圖影響之分析. 58
第五節  整體性架構分析............ 59
第六節 研究樣本卡方同質性檢定........ 62
第五章 研究結論與建議.............. 64
第一節  研究假設實證結果........... 64
第二節  研究意涵............... 65
第三節 管理實務建議............. 67
第四節 研究限制及未來研究方向........ 69
參考文獻...................... 71
附錄A 台灣地區問卷............. 87
附錄B 美加地區問卷............. 90


表目錄
表 2-1 音樂盜版之相關研究............. 13
表 2-2 消費者倫理信念之相關研究.......... 20
表 2-3 偶像崇拜之相關研究............. 31
表 2-4 東西方文化差異表.............. 38
表 3-1 消費者倫理信念所對應之問項.......... 47
表 3-2 偶像崇拜所對應之問項............ 48
表 3-3 對音樂盜版意圖所對應之問項......... 48
表 3-4 音樂盜版意圖所對應之問項.......... 49
表 4-1 樣本性別分佈................ 52
表 4-2 樣本年齡分佈................ 52
表 4-3 樣本職業分佈................ 53
表 4-4 樣本教育程度分佈.............. 53
表 4-5 樣本收入分佈................ 54
表 4-6 台灣與美加樣本之變數信度分析........ 54
表 4-7 消費者倫理信念對音樂盜版態度之迴歸係數分析. 55
表 4-8 消費者倫理信念對音樂盜版意圖之迴歸係數分析. 56
表 4-9 偶像崇拜對音樂盜版態度之迴歸係數分析.... 57
表 4-10 偶像崇拜對音樂盜版意圖之迴歸係數分析.... 58
表 4-11 音樂盜版態度對音樂盜版意圖之迴歸係數分析.. 58
表 4-12 台灣樣本整體基本架構相關分析........ 59
表 4-13 美加樣本整體基本架構相關分析........ 59
表 4-14 樣本結構同質檢定............... 63
表 5-1 研究假設實證結果............... 64

圖目錄
圖 1-1 研究流程圖.................. 7
圖 2-1 Kwong之盜版意圖影響變數圖.......... 19
圖 2-2 迷的認同與建構過程.............. 29
圖 2-3 Singelis之文化與行為理論模型 ......... 30
圖 2-4 Owens之商業倫理模型............. 36
圖 2-5 Proserpio之盜版率影響因素分析圖........ 40
圖 3-1 研究架構圖.................. 41
圖 4-1 台灣樣本徑路分析結果............. 61
圖 4-2 美加樣本徑路分析結果............. 62
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