跳到主要內容

臺灣博碩士論文加值系統

(3.236.84.188) 您好!臺灣時間:2021/08/03 17:06
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:蘇郁翔
研究生(外文):Yu-Shiang Su
論文名稱:生態旅遊動機與解說需求關係之研究
論文名稱(外文):The relationship between ecotourism motivation and interpretive need
指導教授:盧堅富盧堅富引用關係
指導教授(外文):Jane-Fuh Lu
學位類別:碩士
校院名稱:中國文化大學
系所名稱:觀光事業研究所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:113
中文關鍵詞:生態旅遊動機解說媒體需求解說主題需求遊客屬性
外文關鍵詞:ecotourism motivationsinterpretive medium needinterpretive theme needvisitor characteristics
相關次數:
  • 被引用被引用:16
  • 點閱點閱:1502
  • 評分評分:
  • 下載下載:977
  • 收藏至我的研究室書目清單書目收藏:8
解說為生態旅遊當中相當重要之一環,其能提供遊客環境教育以及相關保育知識。本研究旨在探討不同生態旅遊動機類型遊客對於解說需求之關係。先利用生態旅遊動機將遊客分類,進一步再就各類不同型態遊客對解說需求進行解釋。抽樣方式採用便利抽樣,有效問卷共有361份,問卷調查地點包括了陽明山國家公園之擎天崗、小油坑與冷水坑遊憩區。將遊客分類為「典型生態旅遊者」、「舒適自然主義者」以及「社交/學習者」。之後再利用單因子變異數分析來判斷不同生態旅遊動機類型遊客與解說需求是否有所差異。

根據調查資料進行統計分析,本研究可歸納出以下與結論:
一、 不同生態旅遊動機類型遊客其對解說媒體與解說主題之需求有顯著差異,且其中典型生態旅遊者對於解說媒體與解說主題之需求明顯高於其他類型之遊客。
二、 不同性別、年齡、職業、旅遊經驗之遊客其對解說媒體需求有顯著差異。
三、 不同年齡之遊客其對解說主題需求有顯著差異。
Interpretation is a crucial component of ecotourism. It can provide visitors with environmental education and knowledge and therefore change their attitude and modify behavior for environmental conservation. In this study, the relationship between different ecotourism motivation groups and interpretive needs was analyzed. Firstly, visitors were grouping by various ecotourism motivations. Then, differences among each group were examined by visitors’ interpretive needs.
The field survey was conducted in three popular recreation areas, Chingtienkang, Lengshuikeng and Siaoyoukeng in Yangmingshan National Park. Factor analysis and cluster analysis were used to classify visitors into various groups: typical ecotourists, confortable naturists, and social/learning visitors. One-way ANOVA was used to identify the interpretive needs among these three groups. Based on the data collected in this study, four conclusions had been made.
1. Significant differences in interpretive medium needs were found among various ecotourism motivation groups. In addition, there were higher interpretive medium needs for typical ecotourists than for other groups of visitors.
2. Significant differences in interpretive theme needs were found among various ecotourism motivation groups. There were also higher interpretive theme needs for typical ecotourists than for other groups of visitors.
3. Significant differences in interpretive medium needs were found among the various groups in the following visitors’ character attributes: gender, age, occupation, and travel experiences.
4. Significant differences in interpretive theme needs were found among the various groups in ages of visitors.
中文摘要 ..................... iii
英文摘要 ..................... iv
誌謝辭  ..................... vi
內容目錄 ..................... vii
表目錄  ..................... ix
圖目錄  ..................... xi
第一章  緒論................... 1
  第一節  研究背景與動機............ 1
  第二節  研究問題與目的............ 4
  第三節  研究範圍與對象............ 7
  第四節  研究流程............... 8
第二章  文獻回顧................. 10
  第一節  生態旅遊動機............. 10
  第二節  解說需求............... 22
第三章  研究設計................. 33
  第一節  研究架構............... 33
  第二節  研究假設............... 33
  第三節  操作型定義.............. 35
  第四節  問卷設計............... 36
  第五節  抽樣設計............... 42
  第六節  統計資料處理............. 43
  第七節  預試結果............... 44
第四章  資料分析與實證結果............ 53
  第一節  描述性統計分析............ 53
  第二節  生態旅遊遊客之分類.......... 60
  第三節  生態旅遊遊客動機類群與解說需求之關係. 71
  第四節  遊客屬性與解說需求之關係....... 73
  第五節  不同遊憩區與解說需求差異關係檢定... 77
  第六節  討論................. 78
第五章  結論與建議................ 81
  第一節  研究結論............... 81
  第二節  研究意涵............... 83
  第三節  研究限制與後續研究建議........ 85
參考文獻...................... 88
附錄一 預試問卷................. 101
附錄二 正式問卷................. 105
附錄三 前置性訪談................ 109
附錄四 專家效度名單............... 111
附錄五 專家效度之檢核結果............ 112
一、中文部份

內政部營建署(2005),國家公園簡報及解說服務─按參訪活動內容[線上資料],來源:http://w3.cpami.gov.tw/statisty/94/94_pdf/03_parks/3-6-1.pdf[2006, No-vember 21]。

內政部營建署(2005),國家公園遊憩據點遊客及車輛[線上資料],來源:http://w3.cpami.gov.tw/statisty/94/94_pdf/03_parks/3-9.pdf[2006, November 21]。

內政部營建署陽明山國家公園管理處(2002),生態旅遊路線及解說規劃,台北:林晏州。

劉瓊如(1995),東北角海岸風景特定區遊客對解說服務需求之研究,觀光研究學報,1(4),21-38。

林朝欽(1993),森林解說,新時代林業特刊,3,1-22。

黃巖平(1984),墾丁國家公園解說資源與解說媒體適性之研究,國立台灣大學地理研究所未出版之碩士論文。

內政部營建署(2005),生態旅遊白皮書,台北:著者發行。

謝文凱(2004),遊客對休閒農場解說服務需求之研究:以宜蘭縣頭城休閒農場為例,私立南台科技大學休閒事業管理系未出版之碩士論文。

張明洵,林玥秀(2005),解說概論(再版),台北:揚智出版社。

莊曉琪(2004),遊客對澎湖國家風景區解說媒體服務之滿意度探討,私立朝陽科技大學休閒事業管理系碩士班未出版之碩士論文。

楊明賢(1995),解說教育,台北:揚智出版社。

吳明隆(2002),SPSS統計應用實務,台北:文魁資訊股份有限公司。

吳忠宏,謝旻熹(2006),遊客之旅遊動機與其對解說服務需求之實證研究:以鹿港古蹟景點為例,環境教育研究,3(2),77-121。

二、英文部份

Alderson, W. T., & Low, S. P. (1985). Interpretation of historic sites (2nd ed.). Nashville, Tennessee: American Association for State and Local History.

Ballantine, J. (1991). An analysis of the characteristics of a popula-tion of Canadian tourist to Kenya, Master thesis, Department of Recreation and Leisure Studies, University of Waterloo, On-tario.

Ballantine, J. L., & Eagles, P. F. (1994). Defining Canadian ecotourist. Journal of Sustainable Tourism, 2(4), 210-14.

Ballantyne, R., Packer, J., & Beckmann, E. (1998). Targeted interpre-tation: Exploring relationships among visitors’ motivations, ac-tivities, attitudes, information needs and preferences. The Jour-nal of Tourism Studies, 9(2), 14-25.

Beaumont, N. (2001). Ecotourism and the conservation ethic: Re-cruiting the uninitiated or preaching to the converted? Journal of Sustainable Tourism, 9(4), 317-341.

Björk, P. (2000). Ecotourism from conceptual perspective, an ex-tended definition of a unique tourism form. International Jour-nal of Tourism Research, 2(3), 189-202.

Carr, A. (2004). Mountain places, cultural spaces: The interpretation of culturally significant landscapes. Journal of Sustainable Tourism, 12(5), 432-458.

Cater, E., & Lowman, G. (1994). Ecotourism: A sustainable option?. England: Wiley.

Ceballos-Lascurain, H. (1991). Tourism, ecotourism and protected ar-eas. Parks, 2(2), 31-35.

Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424.

Davis, J. C. (1986). Statistics and data analysis in geology (2nd ed.). New York: John Wiley and Sons.

Decarlo, K. A., Pierskalla, C. D., Selin, S. W., & Siniscalchi, J. M. (2005). Interpretive theme development from first impressions and visitor center evaluations at the Spruce Knob-Seneca Rocks National Recreation Area, WV. Proceedings of the 2005 North-eastern Recreation Research Symposium, (pp. 177-185), New York: USDA Forest, Northeastern Research Station.

Diamantis, D. (2004). Ecotourism. London: Thomson.

Eagles, P. (1992). The travel motivation of Canadian ecotourist. Jour-nal of Travel Research, 31(2), 3-7.

Fennell, D. (1994). A profile of ecotourists and the benefits derived from their experience: A Costa Rican case study, Unpublished Master’s thesis, University of Waterloo, Ontario.

Fennell, D. A. (1999). Ecotourism: An introduction. London: Routledge.

Figgis, P. (1993). Ecotourism: Special interest or major direction. Habitat Australia, 21(1), 8-11.

Goodwin, H. (1996). Tourism & the environment. Biologist, 42(3), 129-133.

Ham, S., & Weiler, B. (2003). Developing interpretive themes. Paper presented at the Interpretation Workshop-Tasmania, United State of American: University of Idaho and Monash University.

Ham, S. H. (2002). Interpretation as the centerpiece of sustainable tourism. Taiwan, U. S., and Australia International Symposium on Environmental Interpretation and Ecotourism (pp. 201-255), Taiwan: National Tai-chung Teachers College.

Herath, G. A. (2002). Research methodologies for planning ecotourism and nature conservation. Tourism Economics, 8(1), 77-101.

Holden, A., & Sparrowhawk, J. (2002). Understanding the motivations of ecotourists: The case of trekkers in Annapurna, Nepal. Inter-national Journal of Tourism Research, 4(6), 435-446.

Hvenegaard, G. T., & Dearden, P. (1998). Ecotourism versus tourism in a Thai National Park. Annals of Tourism Research, 25(3), 700-720.

Hwang, S. N., Lee, C., & Chen, H. J.,(2005), The relationship among tourists' involvement, interpretation service quality and place attachment in Taiwan National Park. Tourism Management, 26(2), 143-156

Jacobson, S. K., & Marynowski, S. B. (1998). New model for ecosys-tem management interpretation: Target audiences on military lands. Journal of Interpretation Research, 3(1), 1-20.

Kerstetter, D., Hou, J. S., & Lin, C. H. (2004). Profiling Taiwanese ecotourists using a behavioral approach. Tourism Management, 25(4), 491-498.

Kerr, L. (1991). Ducks don’t vote: The dilemma of wildland wildlife managers. Trends, 28(2), 30-34.

Kinnear, P. R., & Gray, C. D. (2000). SPSS for windows made sim-ple: Release 10. United Kingdom: Psychology Press.

Kundson, D. M., Cable, T. T., & Beck, L. (1995). Interpretation of cultural and natural resources. Pennysylvania: Venture Pub-lishing.

Kuo, I. L. (2002). The effectiveness of environmental interpretation at resources-sensitive tourism destinations. International Journal of Tourism Research, 4(2), 87-101.

Krippendorf, J. (1987). The holiday makers. London: Heinemann.

Kusler, J. (1991). Ecotourism and Resource Conservation. Wisconsin: Omni.

Linberg, K. (1991). Policies for maximizing nature tourism’s ecologi-cal and economic benefits. Washington DC: World Resource In-stitute.

Light, D. (1995). Visitors’ use of interpretative media at heritages sites. Leisure Studies, 14(2), 132-149.

Littlefair, G. J. (2003). The effectiveness if interpretation in reducing the impacts of visitors in national parks. Unpublished Doctoral Dissertation, Griffith University.

Madin, M. P., & Fenton, D. M. (2004). Environmental interpretation in the great barrier reef Marine Park: An assessment of pro-gramme effectiveness. Journal of Sustainable Tourism, 12(2), 121-137.

Masberg, B. A., & Savige, M. (1996). Incorporating ecotourist needs data into the interpretive planning process. The Journal of En-vironmental Education, 27(3), 34-40.

Masberg, B. A., & Morales, N. (1999). A case analysis of strategies in ecotourism development. Aquatic Ecosystem Health and Man-agement, 2(3), 289-300.

McArthur, S. (1998). Introducing the undercapitalized world of inter-pretation, In K. Lindberg & D. Hawkins (Eds.). Ecotourism: A Guide for Planners and Managers, 2 (pp. 63-85). Vermont: The Ecotourism Society.

Moscardo, G. (1996). Mindful visitors: Heritage and tourism. Annals of Tourism Research, 2 (2), 376-397.

Moscardo, G. (1998). Interpretation and sustainable tourism: Func-tions, examples and principles. The Journal of Tourism Studies, 9(1), 2-13.

Mowforth, M. (1993). Ecotourism: terminology and definitions, Oc-casional Paper Series, Plymouth: Department of Geographical Sciences, University of Plymouth.

Nepal, S. K. (2000). Tourism in protected areas. Annals of Tourism Research, 27(3), 661-681.

Orams, M. B. (1995a). Towards a more desirable form of ecotourism. Tourism Management, 16(1), 3-8.

Orams, M. B. (1995b). Using interpretation to manage nature-based tourism. Journal of Sustainable Tourism, 4(2), 81-93.

Page, S. J., & Dowling, R. K. (2002). Ecotourism. New Jersey: Pren-tice Hall.

Palacio, V., & McCool, S. F. (1997). Identifying ecotourist in Belize through benefit segmentation: A preliminary analysis. Journal of Sustainable Tourism, 5(3), 234-243.

Pearce, P. L., & Caltabiano, M. L. (1983). Inferring travel motivation from travelers’ experiences. Journal of Travel Research, 22(2), 16-20.

Pizam, A., Neumann, Y., & Reichel, A. (1979). Tourist satisfaction. Annals of Tourism Research, 6(2), 195-197.

Queensland Department of Tourism. (1997). Queensland Ecotourism Plan, Queensland: Author.

Rothman, J. L. (1989). Using multivariate statistics (2nd ed.). New York: Harper and Row.

Ryan, C., & Dewar, K. (1995). Evaluating the communication process between interpreter and visitor. Tourism Management, 16(4), 295-303.

Sharpe, G. W. (1982). Interpreting the environment. New York: Mac Milla.

Skanavis, C., Matsinos, Y. G., & Petreniti, V. (2004). Environmental education potential for Greek ecotourism. International Journal of Environmental Studies, 61(6), 735-745.

Steele, P. (1993). The economics of ecotourism. In Focus, 9, 4-6.

Stewart, E. J., Hayward, B. M., & Devlin, P. J. (1998). The “place” of interpretation: A new approach to the evaluation of interpreta-tion. Tourism Management, 19(3), 257-266.

Te Papa Atawhai Department of Conservation. (2005). Interpretation handbook and standard. Wellington: Author.

Tilden, F. (1957). Interpreting our heritage (rev. ed.). Chapel Hill, NC: University North Carolina Press.

Tubb, K. N. (2003). An evaluation of the effectiveness of interpreta-tion within Dartmoor National Park in reaching the goals of sustainable tourism development. Journal of Sustainable Tour-ism, 1 (6), 476-498.

Uysal, M., & Jurowski, G. (1994). Testing the push and pull factors. Annals of Tourism Research, 24(4), 844-846.

Valentine, P. S. (1992). Ecotourism and nature conservation: A defini-tion with some recent developments in Micronesia. In B. Weiler (Ed.), Ecotourism: Incorporating the Global Classroom. Inter-national Conference Papers (pp. 4-9). Canberra, Australia: Bu-reau of Tourism Research.

Vickerman, S. (1988). Stimulating tourism and economic growth by featuring new wildlife recreation opportunities. Transactions 53rd American Wildlife and Natural Resources Conference (pp. 414-423).

Wearing, S., & Neil, J. (1999). Ecotourism: Impact, potentials and possibilities. Massachusetts: Butterworth-Heinemann.

Weaver, D. B. (2002). Hard-core ecotourists in Lamington National Park, Australia. Journal of Ecotourism, 1(1), 19-35.

Weaver, D. B. (2005). Comprehensive and minimalist dimensions of ecotourism. Annals of Tourism Research, 32(2), 439-455.

Weaver, D. B., & Lawton, L. J. (2002). Overnight ecotourist market segmentation in the gold coast hinterland of Australia. Journal of Travel Research, 40(3), 270-280.

Weiler, B. (2002). Foundations and Key Elements of Sustainable Ecotourism. Taiwan, U. S., and Australia International Sympo-sium on Environmental Interpretation and Ecotourism (pp. 47-75), Taiwan: National Tai-chung Teachers College.

Weiler, B., & Richins, H. (1995). Extreme, extravagant and elite: A profile of ecotourists on earthwatch expeditions. Tourism Rec-reation Research, 20(1), 29-36.

Western, D. (1993). Defining ecotourism. In K. Lindbergh and D.E. Hawkins (Eds.), Ecotourism: A guide for planners & managers (pp. 7-11). North Bennington, Vermont: The Ecotourism Soci-ety.

Wheat, S. (1994). Taming tourism. Geographic, 66(4), 16-19.

William, F. T. (1998).Global Tourism (3rd ed.). Oxford: Butter-worth-Heinemann.

World Commission on Protected Areas. (2002). Management guide-lines for IUCN category V protected areas protected land-scapes/seascapes. United Kingdom: Author.

World Tourism Organization. (2002). The World Ecotourism Summit. Madrid, Spain: Author.

World Tourism Organization. (2006). UNWTO World Tourism Ba-rometer. 4(2), 1-35.

Wu, H. C. (1997). Evaluation of Interpretation: Effectiveness of the interpretive exhibit centers in Taroko National Park, Taiwan. Unpublished Doctoral Dissertation, Austin State University, Nacogdoches, Texas.

Wu, H. C. (2002). An Overview and Prospect of Interpretive Research in Taiwan. Taiwan, U. S., and Australia International Sympo-sium on Environmental Interpretation and Ecotourism (pp. 125-169), Taiwan: National Tai-chung Teachers College.

Young, M. (1992). Ecotourism: Profitable conservation. In proceed-ings of the Conference on Ecotourism Business in the Pacific (pp. 55-60), New Zealand: University of Auckland.

Ziffer, K. A. (1989). Ecotourism: The Uneasy Alliance. Washington, DC: Conservation International.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top