一、中文部份：
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PC Office (2005)，個人行銷從建立你的BLOG開始!! Edition 97， pp.123-132。
Pine, B. J., & Gilmore, J. H. (2003)，體驗經濟時代(夏業良、魯煒譯)，台北：經濟新潮社。
Rosen, E.(2000)，口碑行銷（林德國譯），初版，台北：遠流出版社。
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Schmitt, B. H.（1999），體驗行銷（王育英、梁曉甇譯)，台北：經典傳訊。
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WebLeOn(2005)，Blog.告：原罪乎，上網日期2005 年4 月13日，取自http://webleon.net/2005/04/Blog.html。
Wright, J. (2006)，部落格行銷(洪慧芳譯)，台北：麥格羅˙希爾。
方興東(2004)，BBS、博客和公共話語權，上網日期2004年12月，取自http://www.Blogchina.com。
周文卿(2006)，評台彎YAHOO！奇摩併購無名小站，MIC資策會情報顧問產業研究報告。
吳素華(2005)，部落格(Blog)定期調查認知率將近九成，上網日期2005年5月17日，取自
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林克寰(2003)，名家專欄︰部落與部落格，上網日期2003 年9月2日，取自http://www.openfoundry.org/article.pl?sid=04/10/07/0955211&mode=thread。
林克寰(2004)，妳不能不知道的部落格，上網日期2005年1月11日，取自http://jedi.org/Blog/archives/003856.html#entry。
林克寰(2005)，信任，上網日期2005年3月31日，取自
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林克寰(2003)，BLOG 架站實務：使用Movable Type，台北：旗標出版股份有限公司。
洪波(2005)，本Blog的TrackBack 地址，上網日期2005年1月11日，取自http://www.donews.net/keso/archive/2005/01/11/236003.aspx。
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陳信宏（2006），從Blog使用目的，探索部落格商機，國立台灣科技大學管理系碩士論文。陳信宏、周樹林(2006)，Blog獲利方式與案例分析，MIC資策會情報顧問產業研究報告。
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數位之牆(2006)，Web 2.0革命（一）~（十），取自
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