臺灣博碩士論文加值系統

進入二十一世紀新紀元，全球化的競爭環境已然形成，產業間的競爭日趨劇烈，因此企業經營的壓力日益沉重。為了能在激烈的競爭中生存，並達成更卓越的企業經營績效，企業在經營的過程中有必要檢視本身的條件，是否擁有優異的組織文化與能力，以期長期保有或提升自身的競爭優勢。許多研究指出創業家精神為企業非常重要的組織文化，且行銷和創新為企業非常重要的二種競爭能力。因此，本研究即在探討創業家精神、行銷能力、創新能力與企業持續性競爭優勢間的關係，藉由整合與釐清其間之關係，提出若干企業在經營上的新觀點，以供參考。本研究以天下雜誌調查所發表的2005年國內大型企業作為實證研究的對象，有效的分析樣本企業共116家。利用SEM線性結構方程模式，採用LISREL 8.54版軟體來分析、驗證本研究所提出之各項假設。研究的結果發現：創業家精神會直接正向影響行銷能力、創新能力及持續性競爭優勢；亦會間接藉由行銷能力與創新能力正向影響持續性競爭優勢，可見創業家精神對保有或提升企業持續性競爭優勢的重要性。本研究並發現行銷能力雖不直接影響持續性競爭優勢，但可藉由創新能力來正向影響持續性競爭優勢；創新能力則會直接正向影響持續性競爭優勢；於此可見行銷能力與創新能力是企業不容忽視的二種重要能力對企業競爭優勢亦有其重要之影響效果。因此本研究建議，企業在經營上，應當注意培養其創業家精神的組織文化及行銷、創新二種能力以期提升其持續性競爭優勢。

Entering new era of 21st century, the global competitive environment has already arrived; the competitions in industries are becoming more violent, so the pressures that enterprises encounter are heavier day by day. In order to survive and attain higher achievement in business performance, it is necessary for enterprises to confirm that they have better organizational culture and capabilities in order to preserve or enhance their competitive advantages. There have been numerous studies indicating that entrepreneurship of an enterprise is an important organizational culture, and marketing and innovation are two kinds of important capabilities. Therefore, in this research, we go further to investigate all the relationships of entrepreneurship, marketing capability, innovative capability, and sustained competitive advantage hopefully to propose some new points of views in managing enterprises.
We investigate the 1000th largest enterprises issued by Commonwealth magazine of Taiwan in this research. In total, 116 effective samples are collected. We use SEM linear structure equation model, and LISREL 8.54 editions of software for data analyses, and verify our hypotheses. The empirical results show:1.entrepreneurship directly influence marketing capability, innovative capability and sustained competitive advantage respectively; and indirectly influence sustained competitive advantage through marketing capability and innovative capability respectively; i.e., entrepreneurship is important to preserve or enhance an enterprise''s sustained competitive advantages. 2. although marketing capability does not influence sustained competitive advantage directly, but influence sustained competitive advantages indirectly through innovative capability; in the other way, innovative capability influence sustained competitive advantage directly; i.e., marketing capability and innovative capability are two important capabilities that an enterprise can not ignore since they can also influence an enterprise''s sustained competitive advantage. Therefore, we suggest that an enterprise needs to develop its organizational culture of entrepreneurship and the two kinds of capabilities, marketing and innovation, hopefully to enhance its sustained competitive advantage.

中文摘要……………………………………………………………………Ⅰ
英文摘要……………………………………………………………………Ⅱ
目錄…………………………………………………………………………Ⅲ
表目錄………………………………………………………………………Ⅴ
圖目錄………………………………………………………………………Ⅵ
第一章 緒論…………………………………………………………………1
第一節 研究動機和背景………………………………………………1
第二節 研究目的………………………………………………………4
第三節 研究流程………………………………………………………6
第四節 論文架構………………………………………………………7
第二章 文獻探討……………………………………………………………8
第一節 創業家精神相關理論…………………………………………8
第二節 行銷能力相關理論……………………………………………15
第三節 創新能力相關理論……………………………………………18
第四節 持續性競爭優勢相關理論……………………………………29

第三章 研究方法……………………………………………………………35
第一節 研究架構………………………………………………………35
第二節 研究假設………………………………………………………37
第三節 研究變項之定義與衡量………………………………………39
第四節 資料分析方法…………………………………………………45
第四章 研究結果分析與討論………………………………………………46
第一節 敘述性資料分析………………………………………………46
第二節 線性結構方程模式(SEM) ……………………………………49
第三節 假設驗證與討論………………………………………………58
第五章 結論與建議…………………………………………………………63
第一節 研究結論………………………………………………………63
第二節 管理意涵………………………………………………………65
第三節 研究限制………………………………………………………68
第四節 後續研究建議…………………………………………………69
參考文獻 ……………………………………………………………………71
附錄一 Pearson 相關矩陣…………………………………………………87
附錄二 共變異數矩陣………………………………………………………88
附錄三 SEM模型(t值)………………………………………………………89
附錄四 研究問卷……………………………………………………………90
表目錄

表2-1 創業家精神相關定義彙整…………………………………………9
表2-2 創新定義彙整………………………………………………………21
表2-3 創新之分類…………………………………………………………22
表2-4 策略性資源的內涵…………………………………………………32
表4-1 廠商基本資料………………………………………………………48
表4-2 Cronbach’s α係數………………………………………………51
表4-3 各衡量項目之構念與指標…………………………………………52
表4-4 λx參數……………………………………………………………53
表4-5 λy參數 ……………………………………………………………54
表4-6 γ、β參數表………………………………………………………55
表4-7 契合度指標一覽表…………………………………………………56
表4-8 SEM結構模型路徑分析一覽表 ……………………………………57
表4-9 假設驗證一覽表……………………………………………………58
表5-1 結論一覽表…………………………………………………………65
圖目錄

圖1-1 研究流程圖…………………………………………………………6
圖2-1 創業的過程…………………………………………………………12
圖2-2 創新架構……………………………………………………………26
圖2-3 實用創新矩陣………………………………………………………28
圖3-1 研究架構……………………………………………………………36
圖4-1 SEM模型 ……………………………………………………………50

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