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研究生:蘇文正
研究生(外文):Su Wen Cheng
論文名稱:虛擬社群使用者採用知識地圖之結構化模式分析
論文名稱(外文):Structural Equation Modeling Analysis of Virtual Community User's Knowledge Map Adoption
指導教授:汪美香汪美香引用關係
指導教授(外文):Wang May Shiang
學位類別:碩士
校院名稱:南台科技大學
系所名稱:資訊管理系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:39
中文關鍵詞:知識地圖自我效能科技接受模式結構化模式
外文關鍵詞:Knowledge MapSelf-EfficacyTechnology Acceptance ModelStructural Equation Modeling
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本研究主要在探討影響使用者採用知識地圖之要素。研究對象為虛擬社群使用者,透過網路問卷蒐集資料,共得有效問卷179份。根據科技接受模式(TAM)建立知識地圖採用結構化模式架構,以AMOS進行主要模式之驗證,相關數據顯示本研究整體模式之適合度頗佳。研究發現,影響使用者採用知識地圖之要素分別為使用者對知識地圖之自我效能、知識地圖易用性認知與知識地圖有用性認知。另外,在個人屬性方面,不同的年齡層,對於知識地圖的有用性認知有顯著的差異;以及隨著使用者之知識地圖使用經驗多寡,對於知識地圖特性、知識地圖有用性與易用性的認知、與知識地圖使用行為有顯著的不同。因此,為促進使用者對於知識地圖的採用,在規劃與設計知識地圖時,除強調知識地圖的容易使用與滿足使用者需求外,最重要的應提高使用者對於運用知識地圖的自信心。
This paper studied the factors influencing user adoption for knowledge map. We collected 179 virtual community users on Internet survey. By using AMOS software to test the model that based on TAM, and the related statistic data revealed that the fitness of whole research model is fine. The results indicated that the main factors influencing user adoption of knowledge map are user’s self-efficacy of knowledge map, perceived ease of using knowledge map, perceived usefulness of knowledge map. In addition, there is significant difference on the status of knowledge map by personal attribute. Therefore, it is important to design easy knowledge map, meet user need, and raise user’s confidence of using knowledge map to promote user adoption of knowledge map.
中文摘要 iv
英文摘要 v
目次 vi
表目錄 viii
圖目錄 ix
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
第二章 文獻探討與假說推論 4
2.1 文獻探討 4
2.1.1 知識地圖特性 4
2.1.2 知識地圖自我效能 6
2.1.3 科技接受模式 6
2.2 假說推論 8
2.2.1 知識地圖特性對知識地圖有用性與易用性的影響 8
2.2.2 知識地圖自我效能對知識地圖有用性與易用性的影響 8
2.2.3 科技接受模式對使用者的影響 9
第三章 研究設計 11
3.1 研究架構 11
3.2 變數的操作化定義與衡量 12
3.3 調查對象 14
第四章 研究結果 15
4.1 信度與效度分析 15
4.2 結構模式分析 17
4.3 路徑圖分析與假說驗證 17
4.4 研究模式之直接、間接、整體效果 19
4.5 個人屬性對各構面之差異分析 20
第五章 結論與建議 22
5.1 結論 22
5.2 研究建議 24
5.3 研究限制與未來研究方向 25
參考文獻 26
附錄:問卷 30
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