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研究生:林耿賢
研究生(外文):Geng-Sian Lin
論文名稱:藍海策略決策支援模型:產品創新整合研究
論文名稱(外文):Blue Ocean Strategy Decision Support Model: A Study on Product Innovation Integration
指導教授:洪朝富洪朝富引用關係
指導教授(外文):Chao-Fu Hong
學位類別:碩士
校院名稱:真理大學
系所名稱:管理科學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:170
中文關鍵詞:藍海策略價值焦點思考法社會資本理論社會網路分析
外文關鍵詞:Blue Ocean StrategyValue Focused-ThinkingSocial CapitalSocial Network Analysis
相關次數:
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  • 下載下載:97
  • 收藏至我的研究室書目清單書目收藏:1
本研究大膽假設消費者知識產生了產品目標空間組合,藍海策略便是在這樣的產品目標空間內進行操作。雖然Kim 與Mauborgne 兩位學者提出的藍海策略的概念,但企業進行藍海策略決策流程時,將先後面對「找到滿足消費者導向之的目標空間」、「找到價值發展脈絡」及「評估篩選正確且有效地組合」三項操作問題。本研究透過交談式遺傳演算法進行目標空間的細部操作,由社會學的抽象概念目的角度將操作之目標空間組合結果加以切割,試圖從個別切割結果組合中重新浮現成消費者知識的雛形。透過行動電話功能設計的實驗結果顯示,雖然所浮現的消費者知識雛形無法如同消費者知識般清楚完整,但已有一定程度的雷同,同時本研究模型亦能有效處理「找到滿足消費者導向之的目標空間」、「找到價值發展脈絡」及「評估篩選正確且有效地組合」三項問題,並具備相當程度的操作彈性,對於企業執行藍海策略決策操作時,提供不同操作角度的決策依據。
In this paper, we assume the consumer’s knowledge resulted in the
combination of product attributes. Blue Ocean Strategy was operated in this assume. But, when business to execute and control Blue Ocean Strategy, business will meet three operate problem: “What the operating space is consumer’s need?”, “How to find the sequence of consumer’s thinking ideas?”, and “How to sift and estimate the consumer need’s combination of product attributes?” We execute operating through Interactive Genetic Algorithm, segment the consumer need’s combination of product attributes by the purposive
action perspective on social capital, and try to emerge the consumer’s
knowledge from the result of segment the consumer need’s combination of product attributes. The experiment result show the prototype of the consumer’s knowledge is not clear as the consumer’s knowledge, but it is similar. Moreover, our model draws the flexibility results and deal with the operating problems while business executes and controls Blue Ocean Strategy. We think the model could help the business execute and control Blue Ocean Strategy.
目錄 I
圖目錄 III
表目錄 V
第一章 緒論 1
第一節 研究動機 1
第二章 文獻探討 6
第一節 藍海策略 6
第二節 價值焦點思考法 10
第二節 交談式遺傳演算法 14
第三節 評估、篩選組合之方法論 16
第三章 研究方法 39
第一節 藍海策略決策支援模型 39
第四章 實驗設計 51
第一節 價值焦點思考法 51
第二節 交談式遺傳演算法 53
第五章 實驗結果 56
第一節 「找到滿足消費者導向之的目標空間」問題 56
第二節 「找到價值發展脈絡」與「評估篩選正確且有效地組合」問題 59
第六章 結論 74
第一節 研究發現 75
第二節 研究貢獻 77
第三節 研究限制 79
第四節 未來研究方向 80
參考文獻 81
中文部分 81
英文部分 81
附錄A 價值發展路徑組合詳細內容及驗證結果 A-1
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