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研究生:陳怡如
研究生(外文):Yi Ru Chen
論文名稱:國內生技醫藥產業策略聯盟之優先因素評估
論文名稱(外文):The Prioritization of Strategic Alliance among Biopharmaceutical Companies in Taiwan
指導教授:許光宏許光宏引用關係
指導教授(外文):K. H. Hsu
學位類別:碩士
校院名稱:長庚大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
論文頁數:131
中文關鍵詞:生技產業策略聯盟層級分析法優先順序
外文關鍵詞:Biotech industryStrategic AllianceAnalytic Hierarchy ProcessPrioritization
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生技產業往往需要外在助力才能突破產品開發研究、臨床試驗、後續行銷、及產品成功上市等不同時期難題。隨著生技公司參與聯盟件數逐年增加,顯示出生技產品或技術發展日趨成熟,並可有效結合稀少資源、共同分攤研發的成本與風險,進而增強自身的競爭優勢。
本研究旨在經由文獻探討後之因素,給予由五位產官學研專家進行效度驗證,及問卷前測因素分析結果,建立影響生技醫藥產業發展策略聯盟評估因素層級架構,分別為「聯盟夥伴選擇」、「產業特色」、「技術/產品」及「策略性需求」共四個構面,共二十項評估準則。
並經由廠商個案訪談後,瞭解台灣生技醫藥產業策略聯盟概況,運用層級分析法(Analytic Hierarchy Process) 藉以求得各評估因素影響權重排列其優先順序,前五大發展策略聯盟評估因素,依序分別為「夥伴技術平台」、「提昇產品競爭力」、「技術知識及能力相容或互補」、「公司各項能力之互補性」及「透過聯盟達成專業人才互補或擴大專精領域規模」。
最後,經由本研究結果提供學術界、政府單位及生技產業建議,期盼能夠提供我國生技產業於進行策略聯盟發展規劃及運作時之參考依據。
The emergency needs of adopting external supports from other resources of biotechnology industry are noticed especially while companies acquiring break-through in product development research, clinical trials, product commercialization, marketing, and tackling problems in strategic management. The number of strategic alliance was increasing, which demonstrated the fast developing status of biotech industry in Taiwan.
However, the motivations of initiating strategic alliance with external resources were found varied from different stages and types of biotech companies. Some may want to adopt scarce resources or share cost and risk of development; others may seek complementary resources or gain market competitive advantages. Therefore, the study of determinants and prioritization related to decision making of strategic alliance among particular parts of biotech companies are warranted for industrial successfulness.
This study has followed steps from factors construction to application of analytic hierarchy process for the research protocol. Biotech companies in the categories of genetic engineering protein drugs, allergic pharmaceutics, human blood substitutes, and vaccine products were selected as study subjects. Twenty criteria/questions in four constructs, such as criteria for alliances, industrial characteristics, technologies and products, and needs of external supports, were constructed from literature review and experts validation in the measurement.
The priority for determining strategic alliance was concluded accordingly as: 1) Technology Platform or equipment. 2) Improve product competitive ability. 3) technical knowledge and ability compatible or complementary. 4) Complementarity of capabilities. 5) Professional employee in a specialized field.
Finally, this study provides valuable information for this industry to choose their appropriate partners for future developments.
目 錄
指導教授推薦書 ………………………………………...……………
口試委員審定書 ………………………………………...…………...
長庚大學授權書 ………………………………………...………….. iii
致謝 ………………………………………...……………………….. iv
中文摘要 ……………………………….……….....………………… v
英文摘要 .………………………………………....………………… vi
目錄…………………………………….…...……………………….. vii
表目錄………………………………………...……………………...viii
圖目錄……………………………………….....…………………….. ix
第一章 序論…………………………………...…………………………1
第一節 研究背景與動機………………………………………..… 1
第二節 研究目的…………………………………….……….…… 5
第二章 文獻探討………………………………………….…….………6
第一節 生技醫藥產業現況探討……………………….…….…… 6
第二節 策略聯盟之定義………...……………………..………… 9
第三節 策略聯盟形成與動機……………………..……...………12
第四節 策略聯盟動機理論……………….………………………20
第五節 策略聯盟類型…………….………………………………22
第六節 層級分析法實證研究應用……………….………………28
第七節 文獻小結……………………..…………...………………29
第三章 材料與方法……………………………………….……………34
第一節 發展策略聯盟評估因素程序…………………….………34
第二節 研究範圍……………….…………………………………38
第三節 研究流程………………………………………………….40
第四節 研究架構…………………………….……………………42
第五節 因素分析與內在一致性指標….…………………………45
第六節 研究方法……………………………………………….…50
第七節 問卷回收與分析……….…………………………………60
第四章 研究結果……………………………………………………….61
第一節 生技醫藥產業策略聯盟現況………….…………………61
第二節 構面間評估準則分析………………….…………………63
第三節 整體間評估準則分析………………….…………………69
第五章 討論……………………………………………………….……73
第一節 主要發現……………………………………………….…73
第二節 理論與管理意涵…………….……………………..…..…87
第三節 研究限制…………………………………………….....…89
第六章 結論與建議………………………………...………………..…91
第一節 研究結論………………………………………...…..……91
第二節 研究建議………………..…………..……………….....…93
第三節 後續研究方向……………………………………….....…94
參考文獻..……………………………………….....……………………95
附錄一 專家問項篩選及分數統計表………………………...………105
附錄二 專家訪談人員名單……………………………….....……..…108
附錄三 國內生技醫藥產業發展策略聯盟之評估因素前測調查表...109
附錄四 國內生技醫藥產業發展策略聯盟之評估因素正式調查表...112
附錄五 個案訪談情形…………………………….....…………..……120

表目錄
表2-2-1 策略聯盟定義彙整………………………………..……….…10
表2-5-2 聯盟特性結構…………………………………….….……… 27
表2-8-1策略聯盟評估因素彙整……………………………..…..……31
表2-8-1 (續)策略聯盟評估因素彙整………………………….………32
表2-8-1 (續)策略聯盟評估因素彙整………………………….………33
表3-2-1本研究選定之生技醫藥產業公司………………..……...……38
表3-4-2各變項之操作型定義彙整……………………………...…….44
表3-5-1 聯盟評估準則因素分析及信度檢定…………………...……47
表3-5-2 因素分析前後評估準則所屬構面變動………………...……48
表3-5-3 層級分析法評估尺度定義及說明表……………….…...……54
表3-5-4 本研究之問卷基本設計形式……………………….…...……54
表3-5-5 隨機指標R.I.值對照表………………………...………..……57
表4-1-1 生技醫藥公司參與之聯盟類型統計…………………….…..62
表4-2-1 「生技醫藥產業發展策略聯盟評估因素」層面下成對比較矩陣與權重表………………………………………………...……………66
表4-2-2 「聯盟夥伴選擇」層面下各評估準則之成對比較矩陣與權重表…………………………………………………….……………..……66
表4-2-3「產業特色」層面下各評估準則之成對比較矩陣與權重表
…………………………………………………………...………………67
表4-2-4「技術/產品」層面下各評估準則之成對比較矩陣與權重表
……………………………………………………………………..……68
表4-2-5「策略性需求」層面下各評估準則之成對比較矩陣與權重表
…………………………………………………………...………………68
表4-3-1國內生技醫藥產業發展策略聯盟之評估因素權重彙整表…71
表 5-1-1 策略聯盟發展策略評估準則之敏感度分析彙整表…..……75

圖目錄
圖 2-1-1 台灣生技產業價值鏈分析……………………………………7
圖 2-3-1 聯盟形成的過程………………………...………..……….…13
圖2-5-1 聯盟範疇………………………..………………………….…24
圖 3-1-1 評估準則步驟流程………………………………….…….…37
圖3-3-1 研究流程………………………….…….…………………….41
圖3-4-1生技醫藥產業發展策略聯盟評估之因素層級架構 …….….42
圖3-5-1層級分析法步驟流程………………………………………..…52
圖3-5-2 層級式決策架構…………………………………………...….53
圖4-3-2 生技醫藥產業發展策略聯盟評估因素層級架構………..….72
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