臺灣博碩士論文加值系統

聯盟是企業獲得競爭優勢的方式之一，但聯盟夥伴關係失敗的比例很高。而聯盟成功因素當中，夥伴之間的溝通往來、分享資訊占有舉足輕重的地位，影響聯盟關係的發展。但是以往的研究只強調溝通的重要，或者溝通頻率的高低，但溝通僅是一種工具，卻忽略了溝通方式所代表的意義，以及溝通過程中的權力支配關係。
聯盟夥伴之間的溝通包含兩種，一是傳統的人與人之間的會面。第二種是資訊科技(IT)興起之後，聯盟夥伴之間可以透過網際網路迅速傳遞資訊。本研究著重在聯盟夥伴之間的溝通，是由哪一方支配溝通的方式，進而主導訊息傳遞的流向。
本研究採取Giddens的結構化理論，討論彙集、連續、互惠三種聯盟型態，夥伴之間溝通的方式，以及其間的意義、支配與合法性。研究結果指出，聯盟夥伴之間需要溝通，但溝通方式將受聯盟型態的影響。彙集型聯盟重視面對面溝通，擁有技術的夥伴影響力大；連續型聯盟則由下單廠商決定溝通的方式與資訊內容；互惠型聯盟則是核心公司掌握了支配的權力包含價格、品質與交期等。

The alliance is one of the ways to obtain competitive advantage for enterprise, but the proportion of failure for strategic alliance partnership is highly. The communication and dealings of partner, sharing information are play a decisive role in factors to the success alliance, those are effect the development of alliance partnership. The formerly researches only emphasizes in the importance of communication or the pitch of communicated frequency, and communication is just a tool, which ignore the meanings of sequential and the power domination relation in communicated process.
The alliance partners of communicate includes two ways, first, traditional interpersonal meeting. Second, after IT grow up, alliance partners could transmit information rapidly through internet. The research is focus on which side is effect the way of communications between alliance partners, and directs the flow of information transmit.
The research adopts Structuration Theory, which advance by Giddens, to discuss about three modalities of alliance including pooled, sequential and reciprocal, and the meanings of signification, domination and legitimation in Structuration Theory. According to the results, alliance partners needs to communicate each other, but the way of communication which effect by the modality of alliance. The modality of pooled alliance is pay attention to face-to-face in communication, partners who own the technique has great power than others; the modality of sequential alliance makes the decisions for the communicated way and the content information of order manufacturer; and the modality of reciprocal grasps power by core companies, which includes the price, quality and delivery.

目 錄
中文摘要…………………………………………………………………………i
英文摘要…………………………………………………………………………ii
誌謝………………………………………………………………………………iii
目錄………………………………………………………………………………iv
表目錄……………………………………………………………………………vi
圖目錄……………………………………………………………………………vii
第一章 緒論………………………………………………………………………1
1.1 研究背景與動機……………………………………………………………1
1.2 研究問題……………………………………………………………………2
1.3 研究目的……………………………………………………………………2
1.4 研究流程……………………………………………………………………3
第二章 文獻探討 ………………………………………………………………4
2.1 策略聯盟……………………………………………………………………4
2.1.1 策略聯盟之定義…………………………………………………………4
2.1.2 策略聯盟的動機…………………………………………………………6
2.1.3 策略聯盟類型……………………………………………………………10
2.1.4 策略聯盟成功因素………………………………………………………17
2.1.5 策略聯盟的失敗…………………………………………………………21
2.2 資訊分享……………………………………………………………………22
2.3 結構化理論…………………………………………………………………23
第三章 研究設計…………………………………………………………………31
3.1 研究方法……………………………………………………………………31
3.2 研究對象……………………………………………………………………32
第四章 個案與理論綜合分析……………………………………………………33
第五章 結論與研究限制…………………………………………………………39
5.1 結論…………………………………………………………………………39
5.2 研究限制……………………………………………………………………40
5.3 研究貢獻…………………………………………………………………… 40
參考文獻……………………………………………………………………………41
附錄一、聯華電子股份有限公司與北美十一家半導體設計公司成立聯嘉、聯誠、
聯瑞…………………………………………………………………………………48
附錄二、 聯華電子股份有限公司與國際商業機器(IBM)公司、德國英飛淩(Infineon)
科技有限公司合作研發……………………………………………………………55
附錄三、Triumph 黛安芬國際……………………………………………………57
簡歷…………………………………………………………………………………61

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