臺灣博碩士論文加值系統

「維基百科」，是一個由眾人集體協作(Mass Collaboration)的線上百科全書，來自四面八方的創作者完全是無酬且自願的。因此，本研究對哪些因素會促成維基百科的使用者進行知識分享感到興趣。
本研究以計畫行為理論(Theory of Planned Behavior)為理論架構，導入外生變數，探討在維基百科下影響虛擬社群成員知識分享意願之因素，以問卷調查法收集資料，並對資料進行量化統計的資料分析。
本研究針對有使用過中文維基百科的使用者為受測對象，透過網路問卷搜集206份有效問卷再予以分析，經由LISREL分析的結果，本研究驗證了，預期互惠關係與樂於助人會正向影響知識分享的態度。自我價值感與同儕影響會正向影響知識分享的主觀規範。自我效能與資源助益環境會正向影響知識分享的認知行為控制。但對知識分享意願無直接影響。透過知識分享的態度、知識分享的主觀規範與知識分享的認知行為控制對知識分享意願產生間接影響。並提供管理意涵給中文維基百科網站參考。

Wikipedia is an on-line encyclopedia created by Mass Collaboration. The creators come from everywhere. This creating behavior is voluntary, and has no rewards. Con-sequently, this research is concerned with which factors will facilitate Wikipedia users to share knowledge.
This research uses the theory of planned behavior as a theoretical framework and introduces several extraneous variables for a study on wikipedia-based virtual commu-nity members’ knowledge sharing intention. Data were collected data by questionnaires and conducted rough a quantitative analysis.
The results of the empirical research are as follows. “Anticipated reciprocal rela-tionships” and “enjoy helping” are positively related to “attitude toward knowledge sharing”. “Sense of self-worth” and “peer influence” re positively related to “subjective norm toward knowledge sharing”. “Self-efficacy” and “resource facilitating conditions” re positively related to “perceived behavioral control on knowledge sharing”. “Attitude toward knowledge sharing”, “subjective norm toward knowledge sharing” and “per-ceived behavioral control on Knowledge Sharing” are positively related to “intention to share knowledge”. Managerial implications are also given wikipedia.

中文摘要 ．．．．．．．．．．．．．．．．．．．．．． iii
英文摘要 ．．．．．．．．．．．．．．．．．．．．．． iv
誌謝辭　 ．．．．．．．．．．．．．．．．．．．．．． v
內容目錄 ．．．．．．．．．．．．．．．．．．．．．． vi
表目錄　 ．．．．．．．．．．．．．．．．．．．．．． viii
圖目錄　 ．．．．．．．．．．．．．．．．．．．．．． ix
第一章　　緒論．．．．．．．．．．．．．．．．．．．． 1
第一節　　研究背景與動機．．．．．．．．．．．．． 1
第二節　　研究目的．．．．．．．．．．．．．．．． 5
第三節　　研究範圍．．．．．．．．．．．．．．．． 5
第四節　　研究流程．．．．．．．．．．．．．．．． 6
第二章　　文獻探討．．．．．．．．．．．．．．．．．． 8
第一節　　虛擬社群．．．．．．．．．．．．．．．． 8
第二節　　知識分享．．．．．．．．．．．．．．．． 17
第三節　　計畫行為理論．．．．．．．．．．．．．． 20
第四節　　維基百科．．．．．．．．．．．．．．．． 24
第五節　　知識分享意願的影響因素．．．．．．．．． 27
第三章　　研究方法．．．．．．．．．．．．．．．．．． 34
第一節　　研究模型與假說．．．．．．．．．．．．． 34
第二節　　操作性定義．．．．．．．．．．．．．．． 40
第三節　　問卷調查對象與方式．．．．．．．．．．． 45
第四節　　衡量問項．．．．．．．．．．．．．．．． 46
第五節　　資料分析方法．．．．．．．．．．．．．． 50
第四章　　資料分析．．．．．．．．．．．．．．．．．． 52
第一節　　樣本基本資料分析．．．．．．．．．．．． 52
第二節　　信效度之檢驗．．．．．．．．．．．．．． 57
第三節　　結構化方程模式．．．．．．．．．．．．． 63
第五章　　結論與建議．．．．．．．．．．．．．．．．． 71
第一節　　研究結論．．．．．．．．．．．．．．．． 71
第二節　　研究貢獻與建議．．．．．．．．．．．．． 75
第三節　　研究限制．．．．．．．．．．．．．．．． 76
參考文獻　．．．．．．．．．．．．．．．．．．．．．． 78
附錄　　研究問卷．．．．．．．．．．．．．．．．．．． 98

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