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研究生:張素齡
研究生(外文):Su-Ling Chang
論文名稱:專屬關係資產、資訊共享程序與互補性資源稟賦對組織間慣例之關係研究
論文名稱(外文):The Relational Research among Relational Assets, Knowledge Sharing, Complementary Resources and Inter-organizational Routines
指導教授:潘立芸邱世寬邱世寬引用關係
指導教授(外文):li-yun panshih-kuang chiou
學位類別:碩士
校院名稱:逢甲大學
系所名稱:企業管理所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:126
中文關鍵詞:策略聯盟吸收能耐相容性組織間慣例
外文關鍵詞:Strategic allianceAbsorptive capacityCompatibilityInter-organizational routines
相關次數:
  • 被引用被引用:3
  • 點閱點閱:397
  • 評分評分:
  • 下載下載:136
  • 收藏至我的研究室書目清單書目收藏:1
本研究著重在國內跟易遊網進行策略聯盟的旅遊相關產業廠商其關係資產、資訊共享與互補資源對組織間慣例之探討,以及組織間慣例對聯盟績效之關係研究,以及統治機制是否會有干擾效果。本研究從關係觀點的角度出發去探究組織間慣例的形成。
研究對象為國內跟易遊網有合作關係的飯店、餐廳、旅遊景點、航空公司以及租車公司等,以實體問卷郵寄發放的方式進行調查,共寄出621份,有效樣本數422份,有效回收率為67.95%。經由統計方法整理後,歸納出數點重要實證結論如下:

1.專屬關係資產的投資、資訊共享程序與互補性資源稟賦對夥伴專
屬經驗的形成皆有正向影響。
2.夥伴專屬經驗對聯盟績效有正向影響。
3.統治機制中的契約在專屬關係資產投資對夥伴專屬經驗的關係有
正向影響,也在夥伴專屬經驗對聯盟績效的關係有正向影響。但
是信任感的干擾效果則不顯著。
This study focus on the relational research between relationship asset, information sharing, complementary resources and inter-organizational routines; the relational research between inter-organizational routines and alliance performance ; the disturbance effect of the governance structure which are belong to those tourism-related firms who have means of strategic alliance with ezTravel in Taiwan. This study explore the inter-organizational routines from a point of view ”relational”.
The disquisitive target is including of restaurant, amusement park, airline and car hire in Taiwan.Investigating through the post of entity questionnaire. There are 422 effective copies of our questionnaire out of the 621 that we mailed out. The effective rate of retrieve is 67.95%. Based on the statistical analysis, we obtain the results and findings are as follows:
1.Relational assets, Knowledge sharing and Complementary
resources have positive effects on the partner-specific
experience.
2.The partner-specific experience has positive effect on
alliance performance.
3.Two dimensions of the governance structure: The
investment of the relational assets with the“Contract”
has positive effect on the partner-specific experience.
And the partner-specific experience with the“Contract”
also has positive effect on the alliance performance.
But the other dimension “Trust” has no significant
disturbance effect.
目 錄 i
圖目錄 v
表目錄 vi
第一章 緒論 1
1.1研究背景與研究動機 1
1.2研究目的 2
1.3研究範圍與對象 2
1.4論文結構與研究流程 3
1.4.1論文結構 3
1.4.2研究流程 4
第二章 文獻回顧與研究假設 6
2.1競爭優勢跟關係租 6
2.2組織間慣例 11
2.2.1能力與組織慣例 11
2.2.2組織慣例的定義與特性 11
2. 3專屬關係資產 16
2.3.1專屬關係資產投資 16
2.3.2專屬關係資產投資和組織間慣例 19
2. 4資訊共享程序 20
2.4.1資訊共享程序投資 20
2.4.2組織間學習 21
2.4.3吸收能耐 24
2.4.4資訊共享程序和組織間慣例 30
2. 5互補性資源稟賦 30
2.5.1互補性資源稟賦及資源綜效 30
2.5.2相容性 32
2.5.3互補性資源秉賦和組織間慣例 33
2. 6聯盟績效評估 34
2.6.1聯盟績效 34
2.6.2組織間慣例和聯盟績效 36
2. 7統治機制 37
2.7.1專屬關係資產、組織間慣例和統治機制 40
2.7.2統治機制、組織間慣例和聯盟績效 42
第三章 研究方法 44
3.1研究架構 44
3.2研究假設 46
3.3研究變數與操作性定義 47
3.3.1自變數:專屬關係資產、資訊共用程式、互補性資源稟賦 47
3.3.1.1專屬關係資產 47
3.3.1.2資訊共用程式 48
3.3.1.3互補性資源稟賦 50
3.3.2中介變數:組織間慣例 51
3.3.2.1組織間慣例 51
3.3.3依變數:聯盟績效 51
3.3.3.1聯盟績效 51
3.3.4干擾變數:統治機制 52
3.3.4.1統治機制 52
3.3.5控制變數:廠商的規模、合作的時間、業務範圍、跟國外廠商 53
的合作經驗、跟其他旅行社合作的數目 53
3.3.5.1廠商的規模 53
3.3.5.2合作的時間 53
3.3.5.3業務範圍 54
3.3.5.4跟國外廠商的合作經驗 54
3.3.5.5跟其他旅行社合作的數目 54
3.4研究設計 54
3.4.1問卷設計 54
3.4.2問卷郵寄與回收 56
3.5資料分析方法 57
3.5.1敘述性統計分析 57
3.5.2多元迴歸分析 57
3.5.3階層式迴歸分析 57
3.5.4結構方程模式(Structural Equation Modeling, SEM) 57
3.6信度與效度分析 60
3.6.1信度 60
3.6.2效度 60
第四章 旅遊產業發展 62
4.1國內旅遊產業現況 62
4.2國內旅遊產業的未來發展 63
4.3易遊網(ezTravel)簡介 64
4.3.1公司概要 64
4.3.2經營策略 64
4.3.3競爭力 65
4.3.4產品優勢 66
第五章 資料分析與研究結果 68
5.1樣本資料分析 68
5.2研究變數基本分析 70
5.2.1專屬關係資產投資 70
5.2.2資訊共用程式 71
5.2.3互補性資源稟賦 72
5.2.4組織間慣例 72
5.2.5聯盟績效 73
5.2.6統治機制 74
5.3結構方程模式分析 75
5.3.1 Amos執行步驟 75
5.3.2修正後研究模式架構 83
5.3.3確立研究模式架構 84
5.4研究結果分析 85
5.4.1敘述性統計資料分析 86
5.4.2研究模式的檢驗 89
5.4.2.1信效度分析 89
5.4.3研究結構模式分析 90
5.4.3.1整體模式適配度 90
5.4.3.2誤差變異 91
5.4.3.3假設測試結果 92
5.5干擾效果檢定 94
5.5.1專屬關係資產、組織間慣例以及統治機制 94
5.5.2組織間慣例、聯盟績效以及統治機制 96
5. 6研究假設驗證結果 98
第六章 結論與建議 99
6.1研究結論 99
6.2理論貢獻 100
6.3實務建議與貢獻 101
6.4研究限制以及後續研究建議 102
參考文獻 104
附錄 110
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參考網站
1.中國網,2004到2006年台灣旅遊業發展形勢分析與展望,取自
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