中文部分
1.王育英(2000)。體驗行銷-電子商務時代的大霹靂行銷法則(譯者譯)。 台北市:經典傳訊出版社。(原著:Schmitt, B. H. (1999). Experiential marketing:How to get customers to sense, feel, think, act and relate to your company and brand. New York: The Free Press.)
2.王國楨(2006)。全球百大品牌類型之探討。世新大學管理學院財務金融學系未出版碩士論文,台北市。3.王以晴(2007)。資料探勘大腸直腸癌存活分析模式之建構-類神經網路與支援向量機之應用。輔仁大學管理學研究所未出版碩士論文,台北縣。4.方上鵬(2000)。自有品牌商品需求預測模式。東海大學工業工程學系未出版碩士論文,台中市。5.左峻德、林妙雀、林昭孜、張嵐欣(2006, 4)。「英國、德國與日本品牌鑑價評估及台灣地區未來連鎖加盟品牌權益衡量之研究」。梁世安(主持人),品牌管理與行銷研究。2005台灣行銷研討會,台北市。
6.江信緯(2006)。體驗行銷與品牌資產之關係探究-以情緒為中介變項。東吳大學心理學系未出版碩士論文,台北市。7.朱樸瑄、于鳳(2001)。體驗品牌:如何建立顧客忠誠度優勢(譯者譯)。 台北市:經濟新潮社。(原著:Travis, D. (2000). Emotional branding: How successful brands gain the irrational edge. New York: Crown Business.)
8.李永清(2006)。圖解品牌 (譯者譯)。台北縣汐止市:中國生產力中心。(原著:日北博報堂品牌諮詢公司(2005).ブランドマネジメントのすすあ方(編號:9867096029)。日本:作者。)
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11.林瑞芬(2000)。虛擬環境之品牌建立與衡量-以電子商務網站及電子報為例。國立台灣科技大學企業管理學系未出版碩士論文,台北市。12.林淑貞(2005)。便利商店連鎖通路品牌鑑價模式之研究。輔仁大學管理學研究所未出版碩士論文,台北縣。13.施振榮(2005)。全球品牌大戰略。台北市:天下雜誌。
14.高登第(2002)。品牌領導(譯者譯)。台北市:天下遠見出版社。(原著:Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership. New York: The Free Press.)
15.袁郁淳(2005)。品牌價值評價模型之探討-日本HIROSE品牌鑑價模型為例。東吳大學會計學系未出版碩士論文,台北市。16.唐筱菁(2004)。整合財務比率與智慧資本指標建構企業危機預警系統-MARS與類神經網路之應用。輔仁大學金融究所未出版碩士論文,台北市。17.陳建翰(2003)。產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討。國立東華大學企業管理研究所未出版碩士論文,花蓮縣。18.陳淑珍(2005)。品牌價值與鑑價。跨領域科技管理委員會心得報告。 台北市:經濟部技術處。
19.陳綉里(2004)。品牌行銷(譯者譯)。台北市:中衛發展中心。(原著:Scott, M. D., & Dunn, M. (Eds.). (2002). Building the brand-driven business. New York: John Wiley & Sons, INC.)
20.屠博群(2006)。品牌價值與企業價值關聯性之探討。東吳大學會計學系未出版碩士論文,台北市。21.許峻源(2001)。類神經網路與MARS於資料探勘分類模式之應用。輔仁大學應用統計研究所未出版碩士論文,台北縣。22.許銘驊(2005)。廠商自創品牌因素、品牌策略與品牌權益之關係。 大同大學事業經營學系未出版碩士論文,台北市。23.張榮華(2005)。品牌權益與交易成本之關係研究。東吳大學國際貿易學系未出版碩士論文,台北市。24.楊金聲(2005)。利用類神經網路與線性迴歸進行成本預測之研究-以印刷電路板產業為例。中原大學資訊管理學系未出版碩士論文,桃園縣。
25.傅坤泰(2002)。智慧資本於企業績效評估之應用-以IC設計產業為例。輔仁大學金融研究所未出版碩士論文,台北縣。26.廖宜怡(1999)。品牌至尊-利用整合行銷創造終極價值(1版)(譯者譯)。 台北市:美商麥格羅.希爾國際股份有限公司台灣分公司。(原著:Duncan, T., & Moriarty, S. E. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationship. New York: McGraw-Hill Companies, INC.)
27.黎靜怡(2007)。結合財務比率及公司治理變數於財務危機分類模式之建構-以台灣上市櫃公司為例。輔仁大學國際創業與經營管理學程未出版碩士論文,台北縣。28.劉凱婷(2003)。都市區域消費者對啤酒品牌資產之評價探討-以台中市為例。東海大學食品研究所未出版碩士論文,台中市。29.賴亮秀(2004)。資訊電子業品牌價值與企業價值關聯性之探討。東吳大學會計學系未出版碩士論文,台北市。30.蕭雅方(2005)。數位產品連鎖通路品牌鑑價模式之研究。輔仁大學管理學研究所未出版碩士論文,台北縣。31.簡德年(2001)。智慧資本構面下企業危機診斷模式之建構-類神經網路、分類迴歸樹與鑑別分析方法之應用。台北科技大學商業自動化與管理研究所未出版碩士論文,台北市。網路資料
1.http://www.brandingtaiwan.org,品牌台灣網站(2007,6月)。
2.http://www.stanshares.com.tw/StanShares/portal/home/index.aspx,施先生薪傳網站(StanShares)(2007,6月)。
3.http://www.businessweek.com/magazine/toc/07_32/B40450732bestbrands.htm,Business Week網站(2007,6月)。
4.http://www.interbrand.com/best_brands_2006.asp,Interbrand網站(2007,6月)。
5.http://www.aheadmaster.com/knowledge/200104-2.htm(2007,6月)。
6.http://blog.wanggroup.org/2007/12/4.html(2007,6月)。
7.http://www.honsec.com.tw/financial/m4-1.htm(2007,6月)。
8.http://www.richmall.com.tw/newrich/explain/explain.asp?NAME=%B5|%AB%E1%B2b%A7Q%B2v(%AF%C2%AFq%B2v)&EXPLAIN=sEXPLAIN(2007,6月)。
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