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研究生:葉又慈
研究生(外文):Yu-Tze Yeh
論文名稱:企業成長之動態策略發展─系統動力學個案研究
論文名稱(外文):The Development of Dynamic Growth Strategy: A SME Case Study Using System Dynamics
指導教授:汪維揚汪維揚引用關係
指導教授(外文):Wei-Yang Wang
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:資訊管理研究所碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:89
中文關鍵詞:系統動力學企業成長動態策略發展
外文關鍵詞:System dynamicsEnterprise growthDynamic strategy development
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永續經營和持續成長為企業追求的目標,然而企業成長是一個動態性複雜的系統,使企業常面臨資源配置、目標衝突等非預期的動態行為,而使企業無法順利成長。但多數管理者在有限理性的認知下,會依據過去的經驗或直覺擬定企業成長政策、設定企業目標,卻難以釐清企業真正遭遇的問題、企業欲達成的目標以及可選擇的方法,缺乏問題設定的能力,導致管理者可能選擇了不適當的成長策略,將企業帶入另一個不確定的情境中。
在面對企業遭遇的動態變化,成長策略並無最佳解,且應更符合實務運作,因此本研究透過行動反思的循環過程,與管理者共同發展個案公司之動態成長策略,藉由實際的行動來形塑問題,並且透過結果的回饋,不斷學習並調整其經營模式,直到與組織內部人員形成共識,找到滿意解。由於行動反思具有其困難性,因此本研究亦採用行動科學和系統動力學觀點,以介入者的角色,實際介入及討論企業運作,並藉由系統動力學之模型建立與模擬分析,找出一般中小企業在成長階段可能面臨之資源配置與目標衝突等動態性複雜問題,進而與管理者共同發展成長政策。透過此發展過程,克服企業潛在存在的衝突和矛盾,進而協助有限理性的管理者解決動態性複雜的問題,並改善其心智模式以提升其管理能力。
The goal that enterprises pursued is sustainable management and continuing growth. However, enterprise growth is a dynamic and complex system. And most managers’ cognitive is bounded rationality so that they will draft growth policy and setting goals according to past experience. But they can’t recognize what problems which enterprise confronted and what goals want to reach and what way can choose. Enterprises lack the ability to problem setting may result in managers chose the growth strategy unsuitably. And it will bring enterprises to another uncertain situation.
In the face of the dynamic and complex environment, the growth strategy don’t have the best solution and it should accord with practice operation. This research is to development dynamic growth strategy with managers according to cyclic process of reflection in action. It is to define the problem by the actual action and get the feedback of result to learning and adjusting the operation constantly until we can form the common understanding and satisfactory solutions with managers. Due to it is difficult to reflection in action, so this research use the viewpoint of action science and system dynamics to intervene and discuss enterprise's operation. And we build the system dynamics model to find the dynamic and complex problem of Small and Medium-sized Enterprise with growth phase and then development growth policies with managers. According to the development process, we can overcome the potential conflict and contradiction with enterprises. Then this research can help managers with bounded rationality to solve dynamic and complex problems and improve their mental model and promote their ability of management.
摘要 I
Abstract II
誌謝 III
目錄 IV
圖目錄 VI
1.緒論 1
1.1研究背景與動機 1
1.2研究目的 2
2.文獻探討 4
2.1行動科學與行動反思 4
2.2系統動力學 8
2.2.1系統動力學概述 8
2.2.2系統動力學建模程序 10
2.2.3參與式建模 14
2.2.4系統動力學應用於策略發展之限制 16
2.3小結 18
3.研究個案與方法 20
3.1研究方法 20
3.2個案背景 20
4.個案公司動態成長策略發展 23
4.1Stage 1:企業如何成長 24
4.1.1Stage 1之發展過程概述 24
4.1.2企業成長動力為何 26
4.1.3企業現行成長政策 27
4.2Stage 2:成長衝突與矛盾 34
4.2.1Stage 2 之發展過程概述 34
4.2.2現行政策之潛在動態性複雜問題 35
4.2.3共同發展成長政策設計 42
4.3Stage 3:突破成長限制 48
4.3.1Stage 3 之發展過程概述 48
4.3.2政策設計之有限成長問題 49
4.3.3突破企業成長限制 50
5.研究結論與建議 52
5.1研究結論 52
5.2研究限制與未來研究建議 54
參考文獻 55
附錄一、系統模式建構 58
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