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研究生:阮聘茹
研究生(外文):Pin-Ju Juan
論文名稱:國際渡假園區區位決策模式之研究
論文名稱(外文):The Study of an International Resort Park Location Decision Making Analytic Model
指導教授:林進財林進財引用關係
指導教授(外文):Chin-Tsai Lin
學位類別:博士
校院名稱:銘傳大學
系所名稱:管理研究所博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:101
中文關鍵詞:國際渡假園區區位評選模糊網路層級分析法修正式德菲法
外文關鍵詞:International resort parklocation selectionfuzzy analytic network processmodified Delphi method
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  • 收藏至我的研究室書目清單書目收藏:1
本文針對國際渡假園區區位因素與準則進行深入研究。經由文獻回顧與專家深度訪談結果,從國際渡假園區和區位理論等兩方面進行探討。本文使用修正式德菲法共獲得國際渡假園區區位6個因素與22個準則,其中因素為生產要素、需求條件、相關及支援性產業、企業策略、結構與同業競爭、政府以及機會。本文利用這些因素與準則構建國際渡假園區區位評選模式。其次,利用模糊網路層級分析法(Fuzzy Analytic Network Process, Fuzzy ANP),求得此模式6個因素與22個準則之權重。本文之研究結果可提供國際渡假園區區位決策者或政府擬定政策之參考。
By developing a new international resort park, this study intends to explore a decision model for location selection of international resort parks. The factors and criteria for the evaluation decision model are derived from exhaustive literature review and experts interviews. This study used modified Delphi approach constructs an assessment model based on six factors and twenty-two criteria. The six factors included factor conditions, demand conditions, firm strategy, structure and rivalries, related and supporting industries, government and chance interact in the international resort park location selection model. By applying the fuzzy analytical network process (Fuzzy ANP) to obtain six factors and 22 criteria weights. Finally, a recommended solutions are presented and analyzed based on the strategic plan and can provide valuable insights for tourism administrators and academics in establishing a new international resort park.
目 錄
論文口試委員會審定書 I
推薦函 III
博碩士論文電子檔案授權書 IV
誌謝 V
中文摘要 VI
英文摘要 VII
目錄 VIII
圖目錄 X
表目錄 XI
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 2
1.3 研究架構 3
1.4 論文結構 4
第二章 文獻探討 5
2.1 國際渡假園區 5
2.2 區位理論 8
2.3 模糊網路層級分析法 11
第三章 研究設計 15
3.1 建構國際渡假園區區位因素與準則 15
3.1.1 專家深度訪談法 16
3.1.2 修正式德菲法 21
3.2 模糊網路層級分析法之步驟 22
3.3 國際渡假園區區位評選模式 26
第四章 結果與分析 29
4.1 確定國際渡假園區區位因素與準則 29
4.1.1 挑選專家群 29
4.1.2 寄發問卷 29
4.1.3 停止原則 30
4.2 國際渡假園區區位因素與準則權重分析 32
4.2.1 建立Fuzzy層級架構 32
4.2.2 建立三角模糊數與Fuzzy成對比較矩陣 39
4.2.3 解模糊化 41
4.2.4 形成超級矩陣 49
4.2.5 求算因素與準則之權重 49
4.3 小結 49
第五章 結論與建議 53
5.1 結論 53
5.2 管理意涵 55
5.3 後續研究建議 56
參考文獻 57
附錄一 專家深度訪談題綱 63
附錄二 國際觀光渡假園區區位評選修正式德菲法問卷 66
附錄三 修正式德菲法擬定專家群名單 72
附錄四 國際觀光渡假園區區位決策Fuzzy ANP問卷 73
附錄五 Fuzzy AΝΡ問卷擬定專家群名單 86
博士候選人簡歷 87


圖 目 錄
圖1-1 研究架構圖 3
圖2-1 AΗΡ與AΝΡ結構差異圖 12
圖3-1 研究設計架構圖 15
圖3-2 Fuzzy AΝΡ決策模式架構圖 23
圖3-3 三角模糊數ãij=﹙L﹐M﹐U﹚之隸屬函數 23
圖4-1 各因素間之內部相互依存關係圖 34
圖4-2 國際渡假園區區位評選層級架構圖 40
圖5-1 國際渡假園區區位評選層級架構與權重值 54




表 目 錄
表2-1 國際渡假園區之分類 6
表2-2 區位因素之相關研究 9
表2-3 Fuzzy AΝΡ應用之相關研究 14
表3-1 文獻回顧之評選準則來源 17
表3-2 第一次深度訪談對象名單及日期表 18
表3-3 第二次修正後評選準則來源 20
表4-1 修正式德菲法問卷進度表 30
表4-2 二回合問卷之專家學者人數與回收率比較 30
表4-3 修正式德菲法問卷二回合結果統計表 31
表4-4 第二次深度訪談對象名單及日期表 32
表4-5 各準則間之內部相互依存關係表 35
表4-6 W21之模糊成對比較矩陣 41
表4-7 W21之成對比較矩陣與特徵向量 42
表4-8 W22之相依成對比較矩陣與特徵向量 42
表4-9 Fuzzy AΝΡ評選模式之超級矩陣表 50
表4-10 Fuzzy AΝΡ評選模式之極限化超級矩陣表 51
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二、中文部分
1. 李欣運,「遊憩區專案之開發時序決策模式」,國立交通大學土木工程學系營建管理組博士論文,民國95年。
2. 林凌仲,「應用FANP於品牌生命週期形象管理:以百貨公司為例」,國立高雄第一科技大學管理研究所博士論文,民國95年。
3. 林晏州,「花東縱谷觀光發展開發計畫研究報告」,交通部觀光局,民國81年。
4. 林晏州、顏家芝,「休閒渡假基地及其選址之研究」,戶外遊憩研究,第7卷第1期,民國83年,頁17-33。
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