臺灣博碩士論文加值系統

供應鏈中合作最頻繁的活動莫過於產品採購活動的管理。在成本及效益的考量下，企業為了提升本身的競爭力，必須有效地管理採購相關的活動，以降低採購的風險。製造商在面對不同性質的供應商時，依照其所提供的產品特性，可能採取不同的管理方式，以滿足本身在採購時的需求。

本研究以國內的筆記型電腦業為調查對象，旨在探討當代工廠在面對不同性質之供應商(標準化、客製化產品和關鍵零組件)時，代工廠如何作交易及採購管理，並深入探討，當品牌客戶指定供應商與自有資源供應商，對代工廠在採購上有何不同的影響。

由個案訪談現象分析之結果發現，供應商的產品特性不同時，代工廠在採購上會有不同的管理方式，在面對提供標準化料件之供應商時，由於供應商是由代工廠所選定，可選定的供應商也較多，代工廠有交易的主導權；當面對客製化供應商時，因為料件是專屬的設計，代工廠不容易找到可替代的供應商，對供應商的管理及彼此的合作關係相當重要。然而，當面對關鍵零阻件技術都掌握在少數供應商時，品牌客戶會指定供應商，代工廠在雙方的關係上較無主導權及自主性，代工廠只能配合供應商所提出的要求。在全球市場環境的競爭下，代工廠與供應商間必須建立良好的合作關係，並與供應商緊密的協調才可提升供應鏈的績效。

Procurement is one of the most important and intense activities in supply chains. Effective management of the suppliers can reduce possible risks and improve supply chain performances. Therefore, it is vital for the manufacturers to understand the characteristics of their suppliers, based on the products they provide, and manage them differently such that the manufacturers can satisfy their needs in quality, price, and delivery.
This study try to identify such managerial behaviors by interviewing a Taiwanese notebook computer manufacturer to see how it deals with different vendors with standardized, customized, and key components, as well as assigned versus self-owned suppliers. The results show that the manufacturer, while often can make its own decisions, can sometimes have limited control over the vendors. Regardless, it is very important that the manufacturer maintain a healthy relationship and close communication with its suppliers. Some managerial insights are provided.

目錄 I
圖 目 錄 III
表 目 錄 IV
第一章 緒論 1
1.1研究背景與動機 1
1.1.1研究背景 1
1.1.2研究動機 2
1.2研究目的 3
1.3研究問題 3
1.4研究流程 3
第二章 文獻探討 5
2.1供應鏈管理及整合 5
2.2供應商關係管理 7
2.2.1夥伴關係之型態與發展 7
2.2.2 供應商關係發展之重要性 9
2.3供應鏈管理的績效評估 10
2.4採購在供應鏈管理所扮演的角色 12
2.4.1 採購自主性 12
2.5代工廠商與供應商關係之發展 13
第三章 筆記型電腦產業發展現況 16
3.1全球筆記型電腦市場概況 16
3.2台灣筆記型電腦大廠現況 18
3.3台灣筆記型電腦大廠生產據點現況 22
3.4台灣筆記型電腦產業價值鏈 23
3.5關鍵零組件之市場現況 25
3.5.1 關鍵零組件缺貨所造成之市場影響 33
3.6採購主導權現況 35
3.6.1 國際品牌大廠之採購主導權的關係發展 36
第四章 研究方法 41
4.1研究設計 41
4.1.1 研究方法選擇 41
4.1.2 個案研究之設計 42
4.2研究對象的選取 43
4.3個案訪談 43
4.3.1 個案公司資料 43
4.3.2 訪談對象 44
4.3.3 訪談方式 45
第五章 研究結果與分析 46
5.1 不同供應商之特性及類型對代工廠在互動模式上的影響 46
5.1.1 溝通程度 47
5.1.2 風險分攤 48
5.1.3 互信程度 49
5.2 不同供應商之特性及類型對代工廠所採取之管理方式及關係發展上的影響 51
5.2.1 代工廠面對供應商供貨不順的處理方式 51
5.2.2 代工廠對供應商訂單數量調配的處理方式 52
5.2.3 代工廠對不同地域供應商的處理方式 54
5.3 不同供應商之特性及類型對代工廠在交易模式上的影響 56
5.3.1 採購單價 56
5.3.2 交易條件 57
5.4 綜合分析 59
第六章 結論與建議 65
6.1 結論 65
6.2 研究限制 66
6.3 後續研究建議 66
參考文獻 68
參考網站 71
附錄一：訪談稿 72

一、英文部分
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二、中文部分
1.王慶豪，顧客關係管理導向的電子商務策略，民國91年8月。
2.李育先，「契約製造關係中的控制行為對企業雙方績效的影響」，銘傳大學管理科學研究所，民國91年11月。
3.李傅霖，新電競爭時代中企業與企業整合之發展趨勢與策略思維，電子化企業經理人報告，26期，民國90年6月。
4.吳思華，策略九說:策略思考的本質，臉譜出版社，民國90年7月。
5.俞玉敏，台灣個人電腦產業分工至整合趨勢之研究—契約製造服務(CEM)廠為例，未出版之碩士論文，銘傳大學管理科學研究所，民國89年3月。
6.許振邦，如何選擇合適的供應商，採購雜誌，中國採購管理協會，民國87年9月，頁58-60。
7.陳中興，供應鏈彈性供需合約之生產規劃，中國工業工程學會八十七年度年會論文集，民國87年3月。
8.黃營杉編譯 ，Charles W.L. Hill and Gareth R. Jones ，原著 策略管理 華泰出版社，民國88年7月。