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研究生:蔡孟娟
研究生(外文):Meng-Chuan Tsai
論文名稱:外資醫療機構進入中國區位評選模型之建構
論文名稱(外文):Developing a Location Selection Model for Medical Service Organization Entering China
指導教授:林進財林進財引用關係
指導教授(外文):Chin-Tsai Lin
學位類別:博士
校院名稱:銘傳大學
系所名稱:管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:102
中文關鍵詞:區位選擇醫療服務機構網路層級分析法理想解類似度偏好順序評估法
外文關鍵詞:location selectionTOPSISmedical service organizationANP
相關次數:
  • 被引用被引用:46
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  • 下載下載:201
  • 收藏至我的研究室書目清單書目收藏:5
中國自改革開放後,因其高經濟成長與生活水準提升,促使其國內對高品質的醫療服務需求增加,此股巨大的需求能量,吸引外資對中國醫療服務市場的高度關注與投入。為了確保外資醫療機構在中國的投資成功,本文建構一外資醫療機構之中國區位評選模型與決策程序,讓投資者在投資前,更適當地評估與篩選出優勢投資區位。本文建構之決策程序共分為,一、建構評選模型階段:(1)以問卷調查進行中國區位評選準則篩選,再以修正式德菲法進行準則同屬性歸納與命名;(2)以專家訪談確立中國區位評選準則之網路分析結構模型。二、運用評選模型階段:(1)運用ANP法求算具相依關係之中國區位各評選準則權重;(2)運用TOPSIS法並結合ANP所求算的中國投資區位評選準則權重值,計算中國各城市替選方案績效,進行排序。最後,本文以三個熱門投資區域之城市評選為例進行模型檢測,結果發現各區前三名優勢投資區位,依序是(1)環渤海區為北京市、為遼寧大連及天津市;(2)長三角區為上海市、杭州及蘇州;(3)珠三角區為中山、珠海及廣州。本文建構之外資醫療機構進入中國區位評選模型與決策程序,可提供醫療機構投資者擬定篩選投資區位政策之參考與應用。
After China started its economic reforms, the sustained growth of national economy and the promotional standard of living activated domestic medical service demand, especially in the high quality medical services. The huge demand capacity attracted foreign investment in medical service market. For ensuring the successful implementation of medical service investments in China, the study develops a location selection model and decision processes of how ventures that is better evaluating and selecting the favorable locations to invest before implementing. The decision processes of location selection for foreign medical service ventures in China have two stages, and each stage has two parts. First stage, develop the location selection model: (1) choosing the criteria by questionnaire; inducing and naming the similar attributes form the criteria by using the modificatory Delphi Method; (2) deciding the dependency and interdependency between the factors and criteria by interview experts. Second phase, apply the location selection model: (1) calculating the weights of the criteria that have the interdependency by analytic network process (ANP); (2) combining the weights from ANP with the technique for order preference by similarity to ideal solution (TOPSIS) to evaluate and select proper city. Additionally, demonstrated in three hot Special Economic Zones (SEZs) in terms of their overall performance in terms of multiple interdependence criteria empirical studies, the findings of the three candidates for each SEZ are ranked in the order are: (1) the Bohai Sea Economic area (BSE): Beijing, Dalan and Tianjin; (2) the Yangtze River Delta (YRD): Shanghai, Hangzhou and Suzhou; (3) the Pearl River Delta (PRD): Zhongshan, Zhuhai and Guangzhou. Finally, the proposed model of location choice for direct foreign investment of medical service in China and decision processes can be conducted for investors’ reference.
目 錄
頁次
誌謝 I
中文摘要 II
英文摘要 III
目錄 IV
圖目錄 VIII
表目錄 IX
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 2
1.3 研究架構 3
1.4 論文結構 4
第二章 文獻探討 5
2.1 相關區位理論介紹 5
2.1.1 境內型區位理論 5
2.1.2 境外型區位理論 8
2.2 區位競爭力與區位選擇的關係 10
2.2.1 Porter競爭力概念的應用層級演變 10
2.2.2 區位競爭力的影響因素與企業發展的關係 11
2.2.3 海外直接投資者之區位屬性偏好與決策 13
2.2.4 鑽石模型的構面與內涵 14
2.3 建構區位評選模型研究法之結合與應用 16
2.3.1 網路層級分析法(ANP) 17
2.3.2 理想解類似度偏好順序評估法(TOPSIS) 21
第三章 研究設計 23
3.1 中國醫療服務市場外資投資現況分析 23
3.1.1 中國醫療政策漸趨鬆綁 23
3.1.2 醫療服務供需缺口與需求潛力 24
頁次
3.1.3 國際投資者的投資效應 26
3.2 中國外資醫療機構界定與熱門投資區域介紹 28
3.2.1 中國外資醫療服務機構界定 28
3.2.2 熱門投資城市 28
3.3 建構外資醫療機構區位評選決策程序 31
3.3.1 建構區位評選模型 32
3.3.2 運用區位評選模型 36
3.3.3 研究工具的編製與使用時機 37
第四章 結果與分析 39
4.1 樣本基本資料統計 39
4.1.1 問卷調查之受訪者基本資料 39
4.1.2 原投資企業背景資料 40
4.2 評選準則篩選 41
4.2.1 準則重要性選擇 41
4.2.2 決定評選準則 42
4.2.3 評選因素與準則之相依關係與方向 44
4.3 決定評選準則權重 44
4.4 以TOPSIS法排序替選方案 50
4.4.1 環渤海區 54
4.4.2 長三角區 54
4.4.3 珠三角區 55
4.5 結果討論與管理意涵 55
第五章 結論與建議 60
5.1 結論 60
5.2 研究限制與建議 62
參考文獻 64
附錄一 問卷A 73
頁次
附錄二 問卷B 80
附錄三 問卷C 86
博士候選人簡歷 101
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