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研究生:徐羽潔
研究生(外文):Yu-chien Hsu
論文名稱:中小企業承包大型企業委外業務之成長模式探討-以盟訊實業為例
論文名稱(外文):The Study of SMEs Growth Pattern under the Subcontracting relation with big Company - Case Study of Unication Corporation.
指導教授:陳振祥陳振祥引用關係
指導教授(外文):Jen-Shang Chen
學位類別:碩士
校院名稱:銘傳大學
系所名稱:管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:91
中文關鍵詞:中小企業企業成長廠商關係資源能力組織學習
外文關鍵詞:resource and capabilitySMEorganization growthinter-firm relationshiporganization learning
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摘 要
中小企業之成長,重要業務夥伴關係扮演相當重要的角色。中小企業藉由承接國際大廠之委外業務而發展與累積成長動能,進而推動規模與營收的成長,其過程與階段是本研究的主要探討課題。藉由廠商資源能力觀點、廠商間關係、組織學習、及廠商動態發展理論為基礎,以個案研究深入觀察生產呼叫器產品之盟訊實業,討論中小企業在承接國際大廠委外業務之後的成長歷程,尤其是廠商資源能力發展與成長階段之間的關係。
本研究發現中小企業藉由承接大型企業的委外業務,有助於資源能力之升級與推動事業成長。本研究發現中小企業為維繫委外業務與持續成長擴張,在資源能力條件變遷之下,本研究將中小企業成長,區分為三階段:
一、 中小企業依賴委外廠商之業務階段:為了維繫業務關係與提升資源能力,中小企業致力於充分滿足委外廠商的需要而調整與修正既有業務運作方式,也因此而持續提升其資源能力層次;
二、 中小企業與委外廠商相互依賴階段:中小企業具備與委外廠商討論合作內容之能力條件下,委外廠商與中小企業不斷的相互調整合作內容而維持廠商間關係的持續運作;
三、 中小企業與委外廠商之間的自主交易階段:中小企業與委外廠商之間的能力消長,致使雙方之委外合作關係逐漸調整為交易關係,中小企業具備充足的能力來爭取最高的交易利益。
ABSTRACT
The inter-organizational relationship for the growth of SMEs is very important issue. The capabilities building and upgrading are the foundation of SME’s growth through inter-firm’s relations especially the subcontracting business with big companies. The study discussed the process and stage of the SME’s growth via resource-based view of the firm, inter-firm’s relation, organizational learning, and dynamic capability of the firm. A case study had been conducted to observe the building process of the capabilities of the firm and the growing stage of SMEs under subcontracting relations with big company.
The study found that the capabilities of the firm will be upgraded by subcontractor’s requirement and SME’s learning behavior. And three stages of the SMEs growth will be divided:
1. the dependent stage: SME rely on business from subcontractors, and instruction or consulting by subcontractors as the source of capabilities building and upgrading. Therefore, for maintaining the relationship, SMEs do more effort to develop their capabilities for enhance the service quality of subcontracting business.
2. the interdependent stage: the subcontracting business will be adjusted to discuss by each other regarding to the SMEs enhance their capabilities and provide valuable opinion to subcontractor for adjusting the subcontracting content.
3. the independent stage: the inter-firm relation changed from partnership to transaction-base under the rise and fall of the capability between SME and subcontractor.
目 錄
目 錄 I
圖目錄 III
表目錄 IV
第一章 緒論 1
1.1研究背景 1
1.2研究動機 2
1.3研究問題 3
1.4研究目的 4
1.5觀念性架構 5
1.6研究流程 6
第二章 文獻探討 7
2.1企業成長五階段 7
2.1.1中小企業成長五階段 7
2.1.2企業成長三階段 9
2.2資源基礎相關理論 11
2.2.1資源定義與分類 12
2.2.2資源特性與競爭優勢 13
2.2.3動態成長能力 17
2.3廠商策略合作 18
2.4資源依賴理論 20
2.5委外廠商能力衰退邏輯 22
2.6關係資本 23
2.7組織學習能力 24
2.7.1吸收能力 26
2.7.2轉換能力 28
第三章 研究方法 30
3.1研究架構 30
3.2研究議題 31
3.3研究方法 31
3.4研究對象 32
3.5資料蒐集方法 34
第四章 個案廠商分析 36
4.1個案公司產業分析 36
4.2全球傳呼機市場 38
4.3個案公司介紹 40
4.3廠商行為解析與命題導引 45
第五章 結論與建議 63
5.1研究發現 63
5.2研究結論 68
5.3研究建議 69
5.4研究限制 70
5.5後續研究之建議 71
參考文獻 72
附錄一、訪談問題 76
附錄二、訪談內容 77

圖目錄
圖1-1 觀念性架構 5
圖1-2 研究流程 6
圖2-1 企業成長三層次定義 10
圖2-2 SWOT分析、資源基礎模式與產業吸引力模式 11
圖2-3 資源特性與持久競爭優勢間之關係 14
圖2-4 廠商資源與能力的特性關係 15
圖2-5 委外廠商能力衰退邏輯 22
圖3-1 研究架構 30
圖4-1 2003-2007年呼叫器產業全球動態成長圖 38

表目錄
表2-1 組織階段現象與目標之特徵 8
表2-2 中小企業各成長階段特性 9
表2-3 策略性資源內涵 13
表2-4 資源特性彙整表 16
表2-5 資源能力與依賴程度之關係 21
表2-6 知識的轉換模式 25
表3-1 個案研究法的六種資料來源 34
表4-1 2005-2006年盟訊美國呼叫器市場概況 39
表4-2 2006年維修機市場概況 40
表4-3 盟訊的沿革 41
表4-4 第一代產品開發之廠商關係重要發展事件 46
表4-5 第二代產品開發之廠商關係重要發展事件 51
表4-6 第三代產品開發之廠商關係重要發展事件 55
參考文獻
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二、中文部份
1.台大個案研究中心,盟訊實業股份有限公司,國家科學委員會,民國96年。
2.吳思華,策略九說:策略思考的本質,台北:臉譜出版社,民國89年。
3.尚榮安譯,個案研究,台北:弘智文化出版,民國91年。
4.林小慧譯,企業成長煉金術,台北:時報出版,民國88年。
5.潘勛、楊振富譯,世界是平的,台北:雅言文化,民國94年。
6.嚴樹芬,科技產業在產品成熟階段之價值創新研究-以盟訊公司無線傳呼機為例,銘傳大學管理研究所碩士論文,民國95年7月。
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