臺灣博碩士論文加值系統

隨著經濟的快速成長與地區開發，使得台灣西部各城市間的交流往來相當頻繁，造成台灣西部運輸的容量漸趨飽和，因此政府於1990年開始推動與執行台灣高鐵建設計畫。由於台灣高鐵的建設投入金額龐大，並為世界最大規模BOT模式的公共工程，因此組織的經營模式、資源配置及營運策略為一相當重要之問題，加上過往關於台灣高鐵之經營模式的研究付之闕如，爰此，本研究旨為探討台灣高鐵的資源運用對價值創造的影響，以及台灣高鐵的資源運用，透過價值創造對經營績效的影響。
本研究彙整相關文獻，以資源基礎觀點，選擇Applegate(2001)的經營模式為基礎，將其分為概念、價值與能力三大構面，除探討三構面間之關係外，並探討經營模式對價值創造與經營績效之影響。本研究對台灣高鐵進行個案研究，輔以次級資料與專家訪談，依據分析的結果歸納研究命題與結論。
研究結果發現，台灣高鐵若能加強整合車站之接駁運輸，將可大幅提升旅客搭乘高鐵之意願與便利性；台灣高鐵之營運團隊能有效整合公司的核心能力，並釐清相關的權責，則可大幅降低內部營運的衝突，將可促進營運效率的提升與核心能力的累積；高鐵票價若能作適度調降，將能夠促進高鐵之競爭力，提升旅客搭乘意願進而使營收增加；站區開發方面若政府與營運團隊能提供投資誘因，則可吸引企業進駐，促進地方繁榮與經濟發展。

The rapid growing economy and land development accompanying frequent communication between the western cities in Taiwan made the western transportation capacity saturated; therefore, the government started to advance and implement the Taiwan High Speed Rail (THSR) Project in 1990. Due to the huge investment of the THSR construction, which was the most massive public project by BOT model, the business mode, resource allocation, and business strategy became the most important issues. In addition, the research for the business model of THSR was insufficient in the past. For above concerns, the purpose of this research was to study the effects upon the value creation via the resource allocation of THSR and upon the business performance via the value creation.
This research based on resource-based view to compile related documents, and chose the business model of Applegate(2001) as the groundwork to divide into three aspects of concept, value, and capability. The relationship among these three aspects was studied, and so were the effects upon the value creation and business performance via business model. This research made the case study of THSR with assistants of secondary information and interview with the experts. Hence, the research title and conclusion were generalized by the result of analysis.
　　The result of research show: if THSR enhances and integrates the shuttle transportation, the passengers’ inclinations toward taking THSR and convenience will be promoted substantially; if the management team could integrate the core capability of THSR and clarify the responsibilities, the internal business conflicts will be decreased with enhanced business efficiency and accumulated capability of core capability; if the ticket price could be reduced properly, the competitiveness of THSR and the passengers’ inclinations will be raised to increase the revenue; if the management team could advance the development of THSR station area to attract commercial shops opening and to promote economy and surrounding developments, it will create values for the government, shareholders, employees, and the public.

目錄.............................................................I
圖目錄.........................................................III
表目錄..........................................................IV
第一章 緒論......................................................1
1.1 研究背景與動機...............................................1
1.2 研究問題與目的...............................................3
1.3 研究流程.....................................................4
第二章 文獻探討..................................................6
2.1 資源基礎理論.................................................6
2.1.1 資源基礎意涵 ...............................................6
2.1.2 資源基礎的分類.............................................8
2.1.3 資源基礎策略模式..........................................10
2.2 價值創造....................................................13
2.2.1 價值......................................................13
2.2.2 價值創造..................................................14
2.3 經營模式....................................................19
2.3.1 經營模式之定義............................................19
2.3.2 經營模式之架構............................................20
2.4 本章小節....................................................24
第三章 研究架構與方法...........................................26
3.1 研究架構....................................................26
3.2 研究變數定義................................................27
3.3 研究方法與設計..............................................28
第四章 個案研究.................................................30
4.1 個案產業概況................................................30
4.1.1 台灣高速鐵路的發展........................................30
4.1.2 台灣高鐵公司的組織........................................32
4.1.3 台灣高鐵公司的營運計劃....................................36
4.2 台灣高速鐵路經營模式分析....................................37
4.2.1 概念......................................................37
4.2.2 能力......................................................41
4.2.3 價值......................................................50
4.2.4 經營模式之概念、能力與價值之關係..........................64
4.3 台灣高鐵經營模式與價值創造、經營績效之關係..................66
4.3.1 台灣高鐵經營模式與價值創造之關係..........................66
4.3.2 台灣高鐵價值創造與經營績效之關係..........................67
4.4 研究命題....................................................69
第五章 結論與建議...............................................73
5.1 研究結論....................................................73
5.2 研究限制....................................................74
5.3 實務意涵....................................................74
5.4 研究建議....................................................75
參考文獻........................................................76
附錄............................................................80

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