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研究生(外文):Hsu-Sheng Lin
論文名稱(外文):The Study of Affecting Factors to the Performance of Full-Service Securities Firms in Taiwan
指導教授(外文):Kuang-Peng Hung
外文關鍵詞:operating performancesecurities firms
  • 被引用被引用:18
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  • 收藏至我的研究室書目清單書目收藏:2
Recently, the full-service securities firms in Taiwan have gone through the trend of mergers and acquisitions, the First Financial Reformation, and the entrance into WTO, accompanying with the industrial business cycle, dramatic change of international finance and economics, and the political problems with Mainland China, domestic securities firms face challenges of operation diverseness. Not only with domestic competitions, are full-service securities firms in Taiwan also facing challenges from foreign business competitors. How to scrupulously operate business affairs and raise operation efficiency is the main problem facing by each full-service securities firm.
This research is focusing both on research of empirical experiences and related literatures, using market share rate and return rate as measuring indicators, while setting talent of managers, employee turnover rate, customer loyalty, price competition, business electrification, and risk management as operation variables to form research construction. Also, the paper quantifies the outcome of questionnaire, and then precedes correlation analysis and regression analysis to form the empirical research. The results are as follows:
1. Lowering employee turnover rate, being more flexible to price competition and being more complete in business electrification will do positive effects to market share rate as measurement of operation performance.
2. Enhancing customer loyalty, lowering employee turnover rate, focusing more on risk management will do positive effect to return rate as measurement of operation performance.
The empirical result of this paper shows that some of the variables are unrelated in the regression analysis, but remain influential in the correlation analysis. Thus this research indicate that strengthening the operation power and the controllability of expenditure of managers, constructing reasonable customer feedback mechanism, appropriate price preference, simple and stable transaction platform, and ascertain the operation of risk management should be taken into consideration while pursuing the growth of operation performance.
目錄 I
圖目錄 III
表目錄 IV
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究架構 4
1.4 研究流程 5
第二章 文獻探討 6
2.1 綜合證券商產業概況 6
2.2 綜合證券商經營業務及收入 9
2.3 相關研究文獻 12
第三章 研究設計與方法 39
3.1 研究設計 39
3.2 研究假說 44
3.3 研究方法 46
3.4 研究範圍與研究限制 47
第四章 研究結果與分析 48
4.1 敘述統計分析 48
4.2 因素分析 51
4.3 信度檢定 53
4.4 相關分析 54
4.5 研究假說檢定 55
第五章 討論、結論與建議 57
5.1 討論 57
5.2 研究結論 59
5.3 研究建議 62
參考文獻 63
附錄一問卷設計 68
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1.台灣證券交易所 www.tse.com.tw
2.行政院金管會銀行局 www.banking.gov.tw
3.證交所資訊觀測站 newmops.tse.com.tw
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