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研究生:蔡佩娟
研究生(外文):Pei-Chuag Tsai
論文名稱:從社會交換及交易成本理論探討安防國際通路商對供應商滿意度之影響因素
論文名稱(外文):Research of Affecting Factors to Partnership Satisfaction of International Security Channel from the View of Social Exchange and Transaction Cost Theory
指導教授:洪廣朋洪廣朋引用關係
指導教授(外文):Kuang-Peng Huang
學位類別:碩士
校院名稱:銘傳大學
系所名稱:管理學院高階經理碩士學程
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:116
中文關鍵詞:夥伴關係滿意度交易成本理論社會交換理論
外文關鍵詞:transaction cost theorypartnership satisfaction.social exchange theory
相關次數:
  • 被引用被引用:10
  • 點閱點閱:444
  • 評分評分:
  • 下載下載:182
  • 收藏至我的研究室書目清單書目收藏:0
  安防產業在911後成為21世紀明星產業,而合作之國際通路商對台灣廠商欲深耕國際巿場影響深遠,如何提升夥伴關係滿意度把握商機?本研究嘗試以實證的研究為台灣廠商解答下列問題:
1. 以社會交換理論及交易成本理論之因素為基礎,探討國際通路商對於合作供應商滿意度的影響因素。
2. 夥伴關係滿意度與忠誠度之關聯性。
  本研究參考社會交換理論、交易成本理論、夥伴關係滿意度等相關文獻,融合研究者之實務經驗建立研究架構,針對六大區域之國際通路商發放問卷,最後以相關分析及多元迴歸分析進行實證研究,本研究實證所產生之結論如下:
1. 信任對承諾有顯著之正面影響。
2. 社會交換理論中的二項構面中,只有承諾對於夥伴關係滿意度與忠誠度有顯著之正面影響。
3. 交易成本理論中的五項構面中,產品與服務品質的不確定性對夥伴關係滿意度與忠誠度有顯著之負面影響;而品牌名稱資產和供應商彈性則是顯著之正面影響。
4. 夥伴關係滿意度對忠誠度有顯著之正面影響。
  本研究發現,國際通路商首要重視供應商所能提供的彈性,可以推論交易成本理論對於在此研究中的影響度與適用度上較社會交換理論來的顯著。緊接著是承諾,最後是品牌名稱資產和產品與服務品質不確定性,在夥伴關係合作中,交換行為的心理互動因素仍有其重要性,而非單純僅為經濟的交易成本考量。
Security industry becomes star industry of 21st century after 911, and the international distributors are critical to firms in Taiwan who want to open up international market. How to elevate the satisfactory level of partnership in order to seize business opportunity? This research tries to answer the following questions to the firms in Taiwan through empirical research:
1. Based on social exchange theory and transaction cost theory, this paper tries to discuss the affecting factors to the partnership satisfaction of international distributors.
2. The correlation between partnership satisfaction and loyalty.
This research refers the related literatures of social exchange theory, the transaction cost theory, and the satisfactory level of partnership, accompany with empirical experience to build research construction. Focusing on international distributors in six main areas giving out questionnaire, and then proceed empirical research through correlation analysis and multi-regression analysis. The empirical results are as follows:
1. Trust has significant positive effect on Commitment.
2. Only commitment has significant positive effect on the satisfaction level of partnership and loyalty in the two dimensions of social exchange theory.
3. Among the five dimensions in the transaction cost theory, uncertainty of product and service quality has significant negative effect on the satisfactory level of partnership and loyalty, while the brand name asset and supplier flexibility do significant positive effect.
4. The satisfactory level of partnership has significant positive effect on loyalty.
This research finds out that international distributors emphasize the supplier flexibility most, which shows the Transaction Cost Theory has a higher signficant affect than Social Exchange Theory in this research. The priority following to flexibility is commitment, and the last is the brand name asset and the uncertainty of products and service quality. The result indicates that in the cooperation in partnership relationship, the psychological interaction of exchange behavior plays an important role than simply take economic transaction cost into consideration.
目錄 Ⅰ
圖目錄 III
表目錄 Ⅳ
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 3
1.3 研究範圍 3
1.4 研究流程 4
第二章 安防產業概況分析 5
2.1 安防產業之主要巿場 5
2.2 安防產業之未來發展 14
第三章 文獻探討 21
3.1 夥伴關係滿意度 21
3.2 社會交換理論之探究 25
3.3 交易成本換理論之探究 35
第四章 研究方法與設計 44
4.1 研究架構 44
4.2 研究假說 45
4.3 變數衡量與問卷設計 46
4.4 抽樣設計與資料分析方法 51
第五章 資料分析與研究結果 53
5.1 敘述性統計分析 53
5.2 信度與效度分析 68
5.3 相關分析 73
5.4 多元迴歸分析 76
第六章 結論與建議 85
6.1 研究結論 85
6.2 管理實務意涵 87
6.3 研究限制 89
6.4 後續研究建議 89
參考文獻 90
附錄一 原始問卷 98
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二、中文部分
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4. 安全&自動化,安全自動化雜誌-房巿吹起豪宅風,第77期,台北:紐奧良文化事業股份有限公司,民國96年2月,頁46-62。
5. 安全&自動化,安全自動化雜誌-火熱房巿引燃商機,第79期,台北:紐奧良文化事業股份有限公司,民國96年6月,頁110-122。
6. 安全&自動化,安全自動化雜誌-人臉識別,第98期,深圳:紐奧良文化事業股份有限公司,民國96年10月,頁98-99。
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11. 黃盈文,「電子材料通路商之顧客滿意分析-以軟性印刷電路板產業為例」,銘傳大學管理學院高階經理碩士學程在職專班碩士論文,民國94年6月。
12. 黃俊英與林震岩,SAS精析與實例,台北:華泰書局,民國86年5月初版。
13. 邱彩鳳,「關係品質、滿意度與忠誠度關係之研究-以嘉義巿證券商為例」,南華大學管理科學研究所碩士論文,民國93年1月。
14. 劉春森,「通路協同合作、品牌優勢、通路決策與通路績效之研究-以台灣工業產品為例」,國立成功大學管理學院高階經營管理碩士在職專班碩士論文,民國95年6月。
15. 陳怡君,「銀行業服務品質、企業形象與顧客忠誠度關係之研究-以國泰世華銀行為例」,銘傳大學管理學院在職專班碩士論文.民國96年6月。
16. 陳佩芬,「從社會交換理論及交易成本理論探討教師教科書再購意願之研究」,國立台南大學教育經營與管理研究所碩士論文,民國96年1月。
17. 陳炫璋,「轉換成本與合作意圖-社會交換理論與交易成本理論的觀點」,東海大學企業管理學系碩士班碩士論文,民國91年6月。
18. 賴秋香,「台灣RFID產業發展現況」,現代物流╱物流技術與戰略,第24期,民國95年12月。
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20. 鄭美鈴,「市內電話顧客滿意度與忠誠度關係之研究-以中華電信大台北地區住宅用戶為例」,國立交通大學經營管研究所碩士論文,民國90年6月。

三、網站部分
1. 台証e富網http://www.tsc.com.tw/report_file/tsiaweb/pptpdf/ppt_20041102_230000_230000.pdf
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