臺灣博碩士論文加值系統

根據經濟部投審會統計，截至2007年4月為止，台灣廠商赴中國大陸投資已經超過35,000家，金額也超過了580億美元；更令人驚羨的是，1000大台商中營收成長的有763家，賺錢的企業更高達864家。從這些營收成長且獲利的台商企業中，我們觀察到絕大部分屬於製造業，且所生產的各項產品間大都具有一定程度的相關性。何以會有這樣的現象呢？為找出上述問題的答案，本研究以工商時報所發行之「2005年大陸台商1000大」中的前500大台商的各項資料為研究樣本。實證結果顯示：(1)台商採行產品多樣化的程度越高，其經營績效越佳。(2)相對於投資其他產業，選擇原料能源礦業進行投資且產品多樣化程度越高，其經營績效越佳。(3)產品多樣化程度越高且組織規模越大時，其經營績效越佳。

According to the statistics from the Investment Commission of the Ministry of Economic Affairs, From April 2007, the manufacturers from Taiwan to mainland China investment has been more than 35,000, the amount exceeded 58 billion US dollars. What is even more surprising is that 10 large revenue growths in the Taiwan Enterprises have 763, the money-making enterprises as much as 864. These are profit and revenue growth to the Taiwan enterprises; we have observed that most of the manufacturing industry, but also by the production of various products have a certain degree of correlation. To find out the relationship between them, the study will explore the diversification of Taiwan Enterprises in mainland China-related business performance impact. To find out the answer to the above problems, A study by the Business Times survey in 2006 Taiwanese Enterprises in the Mainland before the 500 large enterprises revenue for the samples. The Examination results show that (1) The higher the product diversification, the higher organizational performance. (2) Different industry types have different relationships between product diversification and organizational performance. (3) The higher the product diversification and the larger the organization, the better the organizational performance.

目錄
明志科技大學碩士學位論文指導教授推薦書 I
明志科技大學碩士學位論文口試委員會審定書 II
明志科技大學學位論文授權書 III
博碩士論文電子檔案上網授權書 IV
誌謝 V
中文摘要 VI
英文摘要 VII
目錄 VIII
表目錄 X
圖目錄 XI
第一章 緒論 1
1.1 研究動機 1
1.2 研究問題 2
1.3 章節架構 3
1.4 研究流程 4
第二章 文獻探討 5
2.1多角化策略 5
2.2 多角化與績效 11
2.3 大陸現況之研究 14
2.4 文獻評述 22
第三章 研究方法 23
3.1 研究架構 23
3.2 研究假說 25
3.3 變項衡量 28
3.4 樣本說明 30
3.5 資料分析方法 32
第四章 分析與討論 33
4.1 變項之描述統計分析 33
4.2 各控制變項對組織績效之影響 36
4.3 產品多樣化對組織績效之影響 38
4.4 產品多樣化與投資產業的交互作用對組織績效之影響 40
4.5 產品多樣化與組織規模的交互作用對組織績效之影響 42
4.6 產品多樣化與投資進入模式交互作用對組織績效之影響 44
第五章 結論與建議 45
5.1 結論 45
5.2 管理意涵 46
5.3 未來研究方向 48
參考文獻 50

表目錄
表2.1 多角化定義彙整 6
表2.2 多角化類型彙整 10
表2.3 多角化策略實証研究彙總表 13
表2.4 台商赴大陸投資動機因素 15
表2.5 赴大陸投資核准金額及件數表 18
表2.6 台商對大陸投資統計表-地區別 19
表2.7 台商對大陸投資統計表-產業別 20
表3.1 控制變數定義表 29
表4.1 樣本特性之次數分配表 34
表4.2 各變項間之平均數、標準差與相關係數表 35
表4.3 產品多角化對組織績效之階層迴歸分析表 37

圖目錄
圖1.1 研究流程 4
圖3.1 研究架構 23
圖4.1 產品多角化與組織規模對組織績效之交互作用圖 43

一、中文部份
1.李信宏主編(2006)，大陸台商1000大-解讀台商成功密碼，台北：商訊文化事業股份有限公司。
2.天下雜誌(2007)，突圍首部曲-2007年一千大調查 明日企業，轉折內省，走向成熟產業，1000大製造業，第371期，第121-129頁。
3.中華人民共和國商務部綜合司(2004)，2003年中國出口額最大的200家企業和進出口額最大的500家企業排名揭曉，上網日期：2007年11月25日，檢自：http://zhs.mofcom.gov.cn/aarticle/Nocategory/200405/20040500226627.htm。
4.行政院大陸委員會(2007)，兩岸經濟統計月報(第157期)，上網日期：2007年10月18日，檢自： http://www.mac.gov.tw/big5/statistic/em/157/index.htm。
5.吳萬益(1994)，「台商赴大陸及東南亞投資策略與經營績效之關係研究」，輔仁管理評論，第一期，第51-74頁。
6.林武郎(1997)，中國大陸經濟發展與兩岸關係的回顧與前瞻。台北：陸委會。
7.高長、陳威如(1999)，「台商赴大陸投資所有權進入模式決定因素的分析」，管理學報，第15卷，第3期，第393-418頁。
8.陳明璋(2004)，台商在大陸投資十大趨勢，投資中國月刊，第119期，第134-138頁。
9.楊明憲、葉雅婷、李玉蘭(2000)，「兩岸經貿之政治經濟分析：台商赴大陸投資之實證」，企銀季刊，第24卷，第2期，第89-118頁。
10.經濟部投資審議委員會、中國經濟研究所(2006)，2006年赴中國大陸投資事業營運狀況調查分析報告，上網日期：2007年11月8日，檢自： http://www.moeaic.gov.tw/system_external/ctlr?PRO=DownloadFile&t=4&id=82。
11.蔡明田、廖曜生(2000)，「集團企業多角化、資源共享與管理控制對人力資源控制影響之研究」，中華管理評論，第3卷，第3期，第9-28頁。

二、英文部分
12.Aaker, D. A. 1984. Developing Business Strategies. New York：John Wiley and Sons, 35-36.
13.Amit R. and J. Livnat. 2000. Diversification strategies, business cycles and economic performance. Strategic Management Journal, 9(2)：99-110.
14.Ansoff, H. I. 1957. Strategy for diversification. Harvard business Review, 35(5)：113-124.
15.Ansoff, H. I. 1965. Corporate strategy : an analytic approach to business policy for growth and expansion y, New York: McGraw-Hill.
16.Baek, H. Y. 2004. Corporate diversification and performance：Evidence on production efficiency. Journal of Multinational Financial Management, 14(2)：135-152.
17.Barney J. B. and W. S. Hesterly. 2006. Strategic Management and Competitive Advantage: concepts and cases. Upper Saddle River, NJ：Pearson Education.
18.Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management, 17(1)：99-129.
19.Bass, F. M. 1974. Profit and the A/S Ratio. Journal of Advertising Research, Dec 1974：9-19.
20.Beamish, P. W. 1993. The Characteristics of joint ventures in the People’s Republic of China. Journal of International Marketing, 1(2)：29-49.
21.Berger, P. G. and E. Ofek. 1995. Diversifications Effect on Firm Value. Journal of Financial Economics, 37(1)：39-65.
22.Berry, C. H. 1975. Corporate Growth and Diversification. Princeton, N.J. : Princeton University Press
23.Booz A., H. Allen and C. Hamilton. 1985. Diversification：A survey of European Chief Executives. New York, MA.
24.Capar N. and M. Kotabe. 2003. The Relationship between International Diversification and Performance in Service Firms. Journal of International Business Studies, 34(4)：345-355.
25.Carter, J. R. 1977. In Search of Synergy：A Structure Performance Test. Review of Economics and Statistics, 59(3)：279-289.
26.Chandler, A. 1962. Strategy and Structure：Chapters in the History of American Industrial Enterprise. Cambridge, MA：MIT Press.
27.Chang, S. J. and U. Choi. 1988. Strategy, structure and performance of Korean business groups. The Journal of Industrial Economics, 37(2)：141-158.
28.Chatterjee, S. 1988. Types of Synergy and Economic Value: The Impact of Acquisitions on Merging and Rival Firms. Strategy Management Journal, 7(2)：119-139.
29.Chatterjee, S. and M. Wernerfelt. 1991. The link between resources and type of diversification：Theory and evidence. Strategy Management Journal, 12(1)：33-48.
30.Christensen, H. K. and C. A. Montgomery. 1981. Corporate economic performance：Diversification strategy versus market structure. Strategic Management Journal, 2(4)：327-343.
31.Geringer, J. M., S. Tallman, and D. M. Olsen. 2000. Product and International Diversification among Japanese Multinational Firms. Strategic Management Journal, 21(1)：51-80.
32.Glueck, W. F. 1976. Business policy: strategy formation and management action. 2nd ed. New York：McGraw Hill.
33.Gort, M. 1962. Diversification and Integration in American Industry., Princeton, NJ : Princeton University Press.
34.Grant, R. M. and A. P. Jammine. 1988. Performance Differences Between The Wrigley / Rumelt Strategic Categories. Strategic Management Journal, 9(4)：333-346.
35.Herfindahl, O. C. 1950. Concentration in the U.S. Steel Industry. Unpublished doctoral dissertation, Columbia University.
36.Hill, C. W. L. and R. E. Hoskisson. 1987. Strategy and Structure in the Multiproduct Firm. Academy of Management Review, 12(2)：331-341.
37.Hitt, M. A., R. E. Hoskisson, and R. D. Ireland. 1990. Mergers and Acquisitions and Managerial commitment to Innovation in M-form Firms. Strategic Management Journal, 11：29-47.
38.Imel, B. and P. Helmberger. Peter. 1971. Estimation of Structure—Profit Relationships with Application to the Food Processing Sector. The American Economic Review, 61(4)：614-627.
39.Jacquemin, A. P. and C. H. Berry. 1979. Entropy Measure of Diversification and Corporate Growth. The Journal of Industrial Economics, 27(4)：359-369.
40.Jauch, L. R. and W. F. Glueck. 1988. Strategic Management and Business Policy, 3rd ed. New York : McGraw-Hill.
41.Kamien, M. I., and N. L. Schwartz. 1975. Market Structure and Innovation：A Survey. Journal of Economic Literature, 13(March)：1-37.
42.Kotler, P. 1994. Marketing Management Analysis, Planning, Implementation and Control. 8th ed. Englewood Cliffs, NJ : Prentice-Hall.
43.Kor, Y. Y. and H. Leblebici 2005. How do interdependencies among human-capital deployment, development, and diversification strategies affect firms' financial performance? Strategic Management Journal, 26(10)：967–985.
44.Lamont, O. A., and C. Polk. 2002. Does Diversification destroy value? Evidence from the industry shocks. Journal of Financial Economics, 63(1)：51-57.
45.Lang, L. H. and R. M. Stulz. 1994. Tobin’s q , Corporate Diversification, and Firm Performance, Journal of Political Economy. 102(6)：1248-1280.
46.Tai. L. S. 2004. Firm Size, Performance and CEO Pay：Evidence from a Group of American Quality Companies. Total Quality Management & Business Excellence, 15(1)：35-42.
47.Lee, J., E. H. Hall, and M. W. Rutherford. 2003. A Comparative Study of U.S. and Korean Firms：Changes in Diversification and Performance. International Journal of Commerce & Management, 13(1)：11-41.
48.Li, S. X. and R. Greenwood. 2004. The effect of within-industry diversification on firm performance：synergy creation, multi-market contact and market structuration. Strategic Management Journal, 25(12)：1131-1153.
49.Luo, Y. 2002. Product Diversification in International Joint Ventures：Performance Implications in an Emerging Market. Strategic Management Journal, 23(1)：1-20.
50.Mathur, I., M. Singh, and K. C. Gleason. 2001. The Evidence from Canadian firms on Multinational Diversification and Performance. The Quarterly Review of Economics and Finance, 41(4)：561-578.
51.Mayer, M. and R. Whittington. 2003. Diversification in context: a cross-national and cross-temporal extension. Strategic Management Journal, 24(8)：773-781.
52.McDougall, F. M. and D. K. Round. 1984. A Comparison of Diversifying and Nondiversifying Australian Industrial Firms. Academy of Management Journal, 27(2)：384-398.
53.Wade, M. R. and J. I. Gravill. 2003. Diversification and performance of Japanese IT subsidiaries：a resource-based view. Information & Management, 40(4)：305-316.
54.Michel, A. and I. Shaked. 1984. Multinational Corporations vs. Domestic Corporations：Financial Performance and Characteristics. Journal of International Business Studies, 17(3)：89-100.
55.Montgomery, C.A. 1982. The measurement of firm diversification：Some new empirical evidence. Academy of Management Journal, 25(2)：299-307.
56.Montgomery, C. A. 1985. Product-market diversification and market power. Academy of Management Journal, 28(4)：789-798.
57.Montgomery, C. A. and B. Wernerfelt. 1988. Diversification, Ricardian Rents, and Tobin’s Q. The RAND Journal of Economics, 19(4)：623-632.
58.Montgomery, C. A. and H. Singh. 1984. Diversification Strategy and Systematic Risk. Strategic Management Journal, 5(2)：181-191.
59.Wernerfelt, B. and C. A. Montgomery. 1998. Tobin’s q and the importance of focus in firm performance. American Economic Review, 78(1)：246-250.
60.Nathanson, D. A. and J. S. Cassano. 1982. Organization, Diversity and Performance. Wharton Magazine, 6(4)：19-26.
61.Nitsch, D., P. Beamish, and S. Makino. 1996. Entry Mode and Performance of Japanese FDI in Western Europe. Management International Review, 36(1)：27-53.
62.Palepu, K. 1985. Diversification Strategy, Profit Performance and the Entropy Measure. Strategic Management Journal, 6(3)：239-255.
63.Palich, L. E., L. B. Cardinal, and C. C. Miller. 2000. Curvilinearity in the diversification-performance linkage：an examination of over three decades of research. Strategic Management Journal, 21(2)：155-174.
64.Penrose, E. T. 1959. The Theory of the Growth of the Firm. Oxford：Basil Blackwell.
65.Pitts, R. A. and H. D. Hopkins. 1982. Fir Diversity：Conceptualization and measurement. Academy of Management Review, 7(4)：620-629.
66.Porter, M. E. 1985. Competitive Advantage：Creating and Sustaining Superior Performance. New York : Free Press.
67.Prahalad, C. K. and G.. Hamel. 1990. The core competence of the corporation. Harvard Business Review, 68 (3)：128-156.
68.Qian, G.. 2002. Multinationality, product diversification, and profitability of emerging U.S. small-and medium-sized enterprises. Journal of Business Venturing, 17(6)：611-633.
69.Varadarajan, P. and V. Ramanujam. 1987. Diversification and performance：a reexamination using a new two-dimensional conceptualization of diversity in firms. Academy of Management Journal, 30(2)：380-393.
70.Ramanujam, V. and P. Varadarajan. 1989. Research on corporate diversification：A synthesis. Strategic Management Journal, 10(6)：523-551.
71.Reed, R. and G. A. Luffman. 1986. Diversification：The Growing Confusion. Strategic Management Journal, 7(1)：29-35.
72.Robins, J. and M. F. Wiersema. 1995. A Resource-Based Approach to the Multibusiness Firm：Empirical Analysis of Portfolio Interrelationships and Corporate Financial Performance. Strategic Management Journal, 16(4)：277-299.
73.Rosenberg, J. 1977. Diversification and Market Structure：A Note. Review of Business and Economic Research , 12(spring)：79-83.
74.Rumelt, R. P. 1974. Strategy, Structure, and Economic Performance. Boston, MA：Harvard Business School Press.
75.Rumelt, R. P. 1982. Diversification strategy and profitability. Strategic Management Journal, 3(4)：359-369.
76.Servaes, H. 1996. The value of diversification during the conglomerate merger wave. Journal of Finance, 51(4)：1201-1225.
77.Tatoglu, E. and K. W. Glaister. 1999. Western MNCs’ FDI in Turkey：An Analysis of Location Specific Factors. Management International Review, 38(2)：133-159.
78.Yahagi, T. 1981. Business diversification strategy: measurement and effects on corporate performance. Unpublished doctoral dissertation, Stanford University.
79.Wade, M. R. and J. I. Gravill. 2003. Diversification and Performance of Japanese IT Subsidiaries：A Resource-Based View. Information & Management, 40(4)：305-316.
80.Williamson, O. E. 1975. Markets and hierarchies, analysis and antitrust implications : a study in the economics of internal organizations. New York：Free Press.
81.Wood, A. 1971. Diversification, Merger, Research Expenditure：Preview of Empirical Studies, In: R. Marris and A. Wood (Ed.), The Corporate economy: growth, competition, and innovative potential, Cambridge, Mass., Harvard University Press.
82.Wrigley, L. 1970. Divisional autonomy and diversification. Unpublished doctoral dissertation, Harvard University.
83.Ling, Y., H. Zhao, and R. A. Baron. 2007. Influence of Founder-CEOs' Personal Values on Firm Performance：Moderating Effects of Firm Age and Size. Journal of Management, 33(5)：673-696.