根據經濟部投審會統計，截至2007年4月為止，台灣廠商赴中國大陸投資已經超過35,000家，金額也超過了580億美元；更令人驚羨的是，1000大台商中營收成長的有763家，賺錢的企業更高達864家。從這些營收成長且獲利的台商企業中，我們觀察到絕大部分屬於製造業，且所生產的各項產品間大都具有一定程度的相關性。何以會有這樣的現象呢？為找出上述問題的答案，本研究以工商時報所發行之「2005年大陸台商1000大」中的前500大台商的各項資料為研究樣本。實證結果顯示：(1)台商採行產品多樣化的程度越高，其經營績效越佳。(2)相對於投資其他產業，選擇原料能源礦業進行投資且產品多樣化程度越高，其經營績效越佳。(3)產品多樣化程度越高且組織規模越大時，其經營績效越佳。

According to the statistics from the Investment Commission of the Ministry of Economic Affairs, From April 2007, the manufacturers from Taiwan to mainland China investment has been more than 35,000, the amount exceeded 58 billion US dollars. What is even more surprising is that 10 large revenue growths in the Taiwan Enterprises have 763, the money-making enterprises as much as 864. These are profit and revenue growth to the Taiwan enterprises; we have observed that most of the manufacturing industry, but also by the production of various products have a certain degree of correlation. To find out the relationship between them, the study will explore the diversification of Taiwan Enterprises in mainland China-related business performance impact. To find out the answer to the above problems, A study by the Business Times survey in 2006 Taiwanese Enterprises in the Mainland before the 500 large enterprises revenue for the samples. The Examination results show that (1) The higher the product diversification, the higher organizational performance. (2) Different industry types have different relationships between product diversification and organizational performance. (3) The higher the product diversification and the larger the organization, the better the organizational performance.

目錄
明志科技大學碩士學位論文指導教授推薦書 I
明志科技大學碩士學位論文口試委員會審定書 II
明志科技大學學位論文授權書 III
博碩士論文電子檔案上網授權書 IV
誌謝 V
中文摘要 VI
英文摘要 VII
目錄 VIII
表目錄 X
圖目錄 XI
第一章 緒論 1
1.1 研究動機 1
1.2 研究問題 2
1.3 章節架構 3
1.4 研究流程 4
第二章 文獻探討 5
2.1多角化策略 5
2.2 多角化與績效 11
2.3 大陸現況之研究 14
2.4 文獻評述 22
第三章 研究方法 23
3.1 研究架構 23
3.2 研究假說 25
3.3 變項衡量 28
3.4 樣本說明 30
3.5 資料分析方法 32
第四章 分析與討論 33
4.1 變項之描述統計分析 33
4.2 各控制變項對組織績效之影響 36
4.3 產品多樣化對組織績效之影響 38
4.4 產品多樣化與投資產業的交互作用對組織績效之影響 40
4.5 產品多樣化與組織規模的交互作用對組織績效之影響 42
4.6 產品多樣化與投資進入模式交互作用對組織績效之影響 44
第五章 結論與建議 45
5.1 結論 45
5.2 管理意涵 46
5.3 未來研究方向 48
參考文獻 50

表目錄
表2.1 多角化定義彙整 6
表2.2 多角化類型彙整 10
表2.3 多角化策略實証研究彙總表 13
表2.4 台商赴大陸投資動機因素 15
表2.5 赴大陸投資核准金額及件數表 18
表2.6 台商對大陸投資統計表-地區別 19
表2.7 台商對大陸投資統計表-產業別 20
表3.1 控制變數定義表 29
表4.1 樣本特性之次數分配表 34
表4.2 各變項間之平均數、標準差與相關係數表 35
表4.3 產品多角化對組織績效之階層迴歸分析表 37

圖目錄
圖1.1 研究流程 4
圖3.1 研究架構 23
圖4.1 產品多角化與組織規模對組織績效之交互作用圖 43

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