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研究生:祝仲康
研究生(外文):Zhu, Zhong Kang
論文名稱:兩岸新聞交流之模式與挑戰:以東森電視公司為例
論文名稱(外文):Modes of and challenges to the cross-strait news exchanges: A Case study of the eastern broadcasting company
指導教授:耿 曙
指導教授(外文):Keng, Shu
學位類別:碩士
校院名稱:國立政治大學
系所名稱:中國大陸研究英語碩士學程(IMCS)
學門:社會及行為科學學門
學類:區域研究學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:英文
論文頁數:66
中文關鍵詞:兩岸新聞交流交流模式交流挑戰東森電視公司大陸電視台新聞報導
外文關鍵詞:the cross-Strait news exchangesnews exchange modesexchange challengesEBC (the Eastern Broadcasting Company)the mainland TV stationsnews coverage and report
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兩岸新聞交流密切且頻繁,但是總因政治之故而蒙上陰影並益顯複雜,因此不失為一研究之好題材。學界與坊間不乏與此有關之文獻,惜乎大抵以報紙間之交流為主,至於電視台之交流則僅聊備一格。為補遺珠之憾兼鼓勵來者,本作者嚐試一探究竟,並尋求改善交流之道與化解挑戰之方。
本研究係以東森電視公司之新聞部為研究單位。方法則為深度訪談,資料蒐集與分析以及文獻回顧。
文分五章,計為:緒論,文獻回顧,交流模式,交流挑戰,結論與建議。
東森與大陸之間的新聞交流密切、多樣且規律。惟其品質與內容深受政治影響,尤以大陸之影響為最。
展望未來,台灣媒體需“寄希望於大陸當局”,則兩岸新聞交流之正常化庶幾有望。
Though close and frequent, the cross-strait news exchanges are shrouded and made complicated by politics, which makes it a good topic for scholars to research. Articles and papers related to it are many. However, exchanges in newspaper sector are what people are interested in, those in TV sector are largely ignored. To make the picture more complete and encourage potential researchers, this writer tries to explore the modes of and challenges to the cross-strait news exchanges in TV outlets, and to find ways to better the exchanges and ease those challenges.
Methodology for conducting this research comprises 3 measures: the in-depth interview, data analysis and literature review.
This thesis consists of five chapters: introduction, literature review, modes of news exchanges, challenges to news exchanges and conclusion.
News exchanges between EBC and the mainland are close, diverse and regular. However, the quality and contents of the exchanges are heavily influenced by political consideration coming largely from the mainland side.
Looking into the future, Taiwan media should “rest hopes upon CPC” to normalize the cross-strait news exchanges.
1. Introduction…………………………………………………………1
1.1 Review of the Cross-Strait News Exchanges...……….2
1.2 Motivation and Purpose…………………………………………4
1.3 Methodology………………………………………………………….5
1.4 Hypothesis……………………………………………………………6
1.5 Limitations………………………………………………………….6
2. Literature Review…………………………………………………8
2.1 Literatures about the Cross-Strait Exchanges…………8
2.2 Literatures about the Mainland Media……………………12
2.3 Literatures about Politics across the Taiwan Strai....................................................15
2.4 Literatures about Cultural Difference…………………19
2.5 Literatures about Expatriates in the Mainland…….20
3. Modes of EBC’s News Exchanges with the Mainland…22
3.1 Exchange Modes with Fee………………………………………22
3.2 Exchange Modes without Fee………………………………….25
3.3 Spillover……………………………………………………………37
3.4 Analysis of Exchange Modes………………………………….37
4. Challenges to EBC’s News Exchanges with the Mainl....................................................45
4.1 Regulatory Challenges…………………………………………45
4.2 Cultural Challenges……………………………………………48
4.3 Political Challenges……………………………………………53
4.4 Hardware Challenge………………………………………………59
4.5 Analysis of Exchange Challenges………………………….59
5. Conclusion and Suggestion……………………………………63
5.1 Conclusion………………………………………………………….63
5.2 Suggestion………………………………………………………….65
6. References………………………………………………………….67
7. Appendix………………………………………………………………76
Article, Book and Master’s Thesis
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4. Dongsen baobao bianji xiaozu (東森報報編輯小組, Eastern Group editing team). 2006. Zhenqing ai Taiwan Dongsen dengfeng zhilu (真情愛台灣 東森登峰之路, A sincere love to Taiwan Dongsen’s way to zenith). Taipei: Ding-Sen International Management and Consulting Co., Ltd.
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16. Keng, Shu (耿曙). 2007. “Understanding the Political Consequences of People-to-People Relations across the Taiwan Strait: Towards an Analytical Framework.” Chinese History and Society, no. 32 (June): 63-80 [inclusive pages].
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18. Lan, Yaxin (蘭雅馨). 2002. Kua wenhua xunlian shishi chengdu、paiwai renyuan nengli yu haiwai shiying zhi guanlianxing yanjiou---yi Taishang paizhu dalu renyuan weili (跨文化訓練實施程度、派外人員能力與海外適應之關連性研究---以台商派駐大陸人員為例, A study on the relationships among the cross-cultural training, expatriate skill and expatriate adjustment). A master’s thesis submitted to Department of Business Administration, Chung Yuan Christian University, Taiwan.
19. Li, Yongde, and Lu Xu (李永得,徐璐). 1987. Lishi Xing•Dalu Xing (歷史性•大陸行, Mainland expedition: a historic moment). Taipei: Independence Evening News.
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21. McCormick, Barrett L. 2003. “Recent Trends in Mainland China’s Media: Political Implications of Commercialization.” Issues & Studies 38, no. 4/39, no. 1 (December 2002-March 2003): 175-215 [inclusive pages].
22. Ngok, Ma. 2007. “State-Press Relationship in Post 1997 Hong Kong: Constant Negotiation amidst Self-Restraint.” The China Quarterly 192, (December): 949-970 [inclusive pages].
23. Polumbaum, Judy. 2001. “China’s Media: Between Politics and the Market.” Current History, (September): 269-277 [inclusive pages].
24. Polumbaum, Judy. 1990. “The Tribulations of China’s Journalists after a Decade of Reform.” In Voices of China, edited by Chin-Chuan Lee (李金銓), 33-68 [inclusive pages]. New York: The Guilford Press.
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26. Shih, Chih-yu (石之瑜). 1994. “Sheide xinwen ziyu? Sheide guojia anquan-Liang’an guanxi zhong de meiti yu diyi” (誰的新聞自由?誰的國家安全—兩岸關係中的媒體與敵意, Whose Press Freedom? Whose National Interests?). Taida xinwen luntan (台大新聞論壇, Journalist Forum, National Taiwan University) (Taipei) 1, no. 2 (winter): 29-47 [inclusive pages].
27. Su, Chi (蘇起). 2003. Weixian bianyuan--Cong liangguolun dao yibianyiguo (危險邊緣--從兩國論到一邊一國, Brinkmanship: from two-states-theory to “one country on each side”). Taipei: Commonwealth (天下遠見出版公司).
28. Taishi Sanshi Nian bianji weiyuanhui (台視卅年編輯委員會, Editing committee for TTV’s 30th anniversary). 1992. Taishi sanshi nian (台視卅年, Thirty years of TTV). Taipei: Taiwan Television Enterprise, Ltd.
29. Walt, Stephen M. 1987. The Origin of Alliances. Ithaca, NY: Cornell University Press.
30. Wang, Kunyi (王崑義). 2006. Yulunzhan (輿論戰, Public Opinion War). Taipei: Hauyang wen jiao(華揚文教, Huayang culture and education company).
31. Wei, Chi-Hung (韋奇宏). 2002. Liang’an xinwen caifang jiaoliu de jiegou yu bianqian (1979--2001)--Xinzhidulun de fenxi (兩岸新聞採訪交流的結構與變遷--新制度論的分析, Media exchange across the Taiwan Strait- An Analysis of New Institutionalism). A master’s thesis submitted to the Department of Politics, National Chengchi University, Taiwan.
32. Wei, Yung (魏鏞). 1997. ‘From “Multi-System Nations” to “Linkage Communities”: A New Conceptual Scheme for the Integration of Divided Nations.’ Issues and Studies 33, no. 10 (October): 1-19 [inclusive pages].
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Newspaper
1. Independence Evening News, Dec. 07 1988.
2. Economic Daily News, May 5, 2008
3. United Daily News, Jul. 11, 2008
Website
1. BBC NEWS:
http://news.bbc.co.uk/2/hi/science/nature/6996121.stm
2. EBC:
http://www.ettv.com.tw/ettv2003/05/index5-6.htm
3. ET today:
http://www.ettoday.com/2003/05/09/1043-489605.htm
http://www.ettoday.com/2004/11/16/11250-1714410.htm http://www.ettoday.com/2004/12/21/1060-1493158.htm
http://www.ettoday.com/2004/12/21/1042-1727099.htm
http://ettoday.com.tw/2002/08/15/10845-1340528.htm
4. Government Information Office, ROC: http://www.gio.gov.tw/ct.asp?xItem=38016&ctNode=2462&mp=807
http://info.gio.gov.tw/ct.asp?xItem=28938&ctNode=3529
5. Laws and Regulations Database , ROC: http://law.moj.gov.tw/eng/Fnews/FnewsContent.asp?msgid=1885&msgType=en&keyword=television%26radio
6. Mainland Affairs Council, Executive Yuan, ROC: http://www.mac.gov.tw/big5/mlpolicy/mwreport/88/8801.htm
http://www.mac.gov.tw/
http://www.mac.gov.tw/index.htm
7. Ming Chuan University:
http://mol.mcu.edu.tw/data/2003041203.ppt
8. Military News, R.O.C:
http://news.gpwb.gov.tw/mags.php?css=5&rtype=1&nid=1457
9. National Policy Foundation:
http://www.npf.org.tw/particle-3238-3.html
10. People’s Network: http://unn.people.com.cn/BIG5/channel2567/2577/2578/200303/15/249019.html
http://media.people.com.cn/BIG5/40628/3918989.html
11. Radio Taiwan International:
http://www.rti.org.tw/News/NewsContentHome.aspx?NewsID=114095&t=1
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http://www.smg.cn
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15. The Central People’s Government, PRC:
http://www.gov.cn/zwgk/2008-03/25/content_928129.htm
http://www.gov.cn/jrzg/2007-05/13/content_613049.htm
http://www.5dka.cn/banshi/2006-12/27/content_480937.htm
http://big5.gov.cn/gate/big5/www.gov.cn/gongbao/content/2005/content_63224.htm
16. The President Office, ROC: http://www.president.gov.tw/php-bin/prez/shownews.php4?issueDate=&issueYY=&issueMM=&issueDD=&title=&content=%A4%A4%B0%EA%ACO%BC%C4%B0%EA&_section=3&_pieceLen=50&_orderBy=issueDate%2Crid&_desc=1&_recNo=0
17. The State Council, PRC:
http://www.gwytb.gov.cn/fwxm/cfgd.htm
http://www.gwytb.gov.cn:82/jlwl/lajl0.asp?lajl_m_id=1055
18. The Taiwan Affairs Office of the State Council, PRC:
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19. Tzu Chi Monthly, Vol. 359:
http://taipei.tzuchi.org.tw/monthly/359/359c7-2.htm
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http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/newmedia/2005-09/20/content_3515204.htm
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