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研究生:羅紹渝
論文名稱:影響子公司間競爭合作關係之研究-以美商M公司在台子公司為例
指導教授:黃國峯黃國峯引用關係
學位類別:碩士
校院名稱:國立政治大學
系所名稱:管理碩士學程(AMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:74
中文關鍵詞:子公司競爭合作競合關係自主權
相關次數:
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台灣自一九九零年代末期極力發展消費性電子產品代工以來,面臨人工成本過高而需要將生產線外移到大陸,連帶很多上下游的零組件製造廠,與供應鏈相關的產業都需要到大陸設廠。以多國企業在台灣的子公司之立場來看,以往客戶與經銷方式都是在台灣進行,理當全部由台灣子公司管理並負業績成長之責。但是當開始有客戶移往大陸設廠時,連帶需要將材料供應到大陸,進行生產線成品或半成品的製造,這樣的趨勢使得多國企業之材料供應商因為台商客戶產地的移轉,也慢慢的擴及至中國大陸。此時多國企業在台灣子公司的供應鏈管理與客戶關係管理等營運策略,都會與純粹「台灣供應,台灣生產」的模式迥然不同。

本研究將整理近年文獻中對多國企業子公司間競爭合作的狀態與原因,輔以子公司的自主權高低對競爭合作的影響,透過文獻中對子公司間競爭合作整合模式的架構,探討美商M公司各子公司之間的競爭合作個案,其競爭合作模式為何?競爭與合作的目的為何?並站在母公司的角度檢視何種情況會讓母公司主導子公司之間合作?何種情況會讓母公司放任子公司之間競爭?影響母公司決策的決定性因素是否與文獻中相同?其協助合作或競爭的配套措施又與文先中所提有何差異?以什麼方式展現其配套?

在合作能為公司帶來最大利益的情況下,母公司會主動要求子公司以合作方式進行,或是子公司間會相互協商,共同為同類產品與相近的市場狀況主動的合作,為母公司與子公司帶來共贏的局面,以期求取獲利的最大化。若考量到面臨外部競爭者的介入時,會讓子公司之間存在一種競爭狀況,即是內部競爭是屏除外部競爭者介入的一種很有效的方法:當各子公司為了鞏固勢力而緊密的跟客戶往來、提供服務,多方進行的良好客勤關係,會讓外部競爭者沒有存在的空間,加上公司品牌知名度與強力的技術支援,母公司的產品事業群較不容易在該市場失去佔有率。

在這種母公司可能主導合作又有機會放任競爭的氣氛下,子公司該是「為各子公司的業績目標考量」?亦或是「為母公司的總體利益」?此一現象是市場結構的使然,母公司面對此一課題時應回歸市場面,以市場導向為著眼,全面的以長期市場利益做為解決此一爭議的方法,並思考市場結構的差異,訂定適切且合理的年度目標!
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 1
第三節 研究問題 2
第四節 研究限制 3
第二章 文獻探討 4
第一節 多國企業子公司經營之理論研究 4
第二節 子公司對子公司之間的關係 15
第三節 小結 24
第三章 研究架構與研究方法 25
第一節 研究對象 25
第二節 研究方法 25
第三節 研究流程 25
第四節 研究架構 27
第四章 多國企業美商M公司母子公司簡介 28
第一節 美商M公司全球簡介 28
第二節 美商M公司子公司對母公司與區域總部之關係 37
第三節 影響美商M公司子公司的價值活動與自主權 40
第五章 美商M公司個案分析與討論 44
第一節 美商M公司子公司間的內部合作 44
第二節 子公司間的內部競爭 50
第三節 子公司合作與競爭的目的 60
第四節 影響母公司放任競爭或主導合作的因素 63
第五節 競爭或合作的配套措施 66
第六章 結論與建議 69
第一節 主要命題與貢獻 69
第二節 研究意涵 71
第三節 研究建議與未來的研究方向 73
參考文獻 75
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