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Books
1.Aaker, D. (1991). Managing brand equity. NY: Free Press. 2.Aaker, D. (1996). Building strong brands. NY: Free Press. 3.Aaker, D. (2000). Brand leadership. NY: Free Press. 4.Hague, P. & Jackson, P. (1994). The Power of Industrial Brands: an effective route to competitive advantage. Berkshire: McGraw-Hill International. 5.Kapferer, Jean-Nowl (1997). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page. 6.Keller, Kevin Lane (1998). Strategic Brand Management. Singapore: Prentice Hall. 7.Kotler, Phillip (2000). Marketing Management. Singapore: Prentice Hall. 8.Kotler, P., Swee Hoong Ang, Siew Meng Leong, Chin Tiong Tan (2003), Marketing Management: An Asian Perspective. Singapore: Prentice Hall. 9.Yin, Robert (2001). Case Study Research: Design and methods. Sage Publishing.
Theses
1.Cheng-Ming Wang (2004). Case study of food industry manufacturer's management strategy. National ChengChi University, Taipai. (in Chinese) 2.Hung-Jen Wang (2001). The Study on Competitive Advantages And Industry Analysis of Taiwan’s Frozen Prepared Foods .Feng Chia University, Taichung. (in Chinese) 3.Yu-Ming Chang (2004). Effect of Market Orientation on New Product Performance- Cases study of Freezing Industry in Taiwan. Chung Yuan Christian University, Taoyuan.(in Chinese)
Journals
1.Acer Chief on channel strategies (1995). Computer Reseller News, July 10, 638. 2.Abrahams, D. & Granof, E (2002). Respecting brand risk. Risk Management, 49(4), 40-48. 3.Acer Inc.: Accord Signed with Legend to Sell Computers in China. The Wall Street Journal, September 10 1996, A5. 4.Bradley Johnson (1997). Advertising Age, 68, 14. 5.Carolyn Whelan (1998). Why Acer lags in U.S. Electronic News, 44, 1. 6.Einhorn, Bruce, Andy Reinhardt, & Maureen Kline (2004). Acer : How Far Can It Ride This Hot Streak. BusinessWeek, May 17, 52. 7.Einhorn, Stuart Young & David Rocks (2000). Another About-Face for Acer. BusinessWeek, April 24, 146. 8.John A. Mathews, Charles C. Snow (1998). Organizational Dynamics , 27( 1), Summer, 65-74. 9.Kurtzman, Joel (1998). Thought Leaders: Insights on the Future of Business. San Francisco: Jossey-Bass. 10.Keller, K. L. (1993), Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, January, 1-22. 11.K.L. Keller (1999). Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies. California Management Review, Spring, 102-124. 12.Lyn S. Amine, Mike C. H. Chao & Mark J. Arnold (2005). Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China. Journal of International Marketing, 13, 2, 114-150. 13.Michael Ewing, Julie Napoli & Leyland Pitt (2001). Managing Southeast Asian Brands in the Global Economy. Business Horizons 44. 14.Matt Hines (1999). Acer Targeting Education. Newsbytes News Network, March 19. 15.Mathews, John A & Snow, Charles C (1998). A Conversation with The Acer Group's Stan Shih on Global Strategy and Management: Part 2 of 2. Organizational Dynamics, 27, no. 1, 65-74. 16.Morris Kathleen (1995). The Disintegration Model. Financial World, 164, 32. 17.Normandy Madden (1999). Acer takes on IBM, Compaq with campaign beyond Asia. Advertising Age International, 4. 18.Shapiro, Don (1995). Acer Takes America. Sales and Marketing Management, 147(11), 88. 19.Stan Shih (2002). Growing Global : A Corporate Vision Masterclass. (Singapore: John Wiley & Sons). 20.Tobi Elkin (1998). Acer trims brands, plots new positioning. Brandweek, 39, 15. 21.Tobi Elkin (1998). Acer Takes It from the Top, Easing 'Fear Factor' Among First-Timers. Brandweek, 39(38), 10.
Reports
1.Josh Feldmeth & Jeff Swystun (2007). The 2007 Brand Marketers Report. Interbrand. 2.Kei Kuriki (2008). Asian Corporation Brand Management: Japan. Japan. 3.Karamjit Singh (2008). Asian Corporation Brand Management: India. India. 4.Roslina Md. Isa (2008). Asian Corporation Brand Management: Malaysia. Malaysia. 5.Sasiwemon Sukhabot (2008). Asian Corporation Brand Management: Thailand. Thailand.
Web Site
1.http://global.acer.com/about/milestones.htm 2.http://global.acer.com/about/team.htm 3.http://www.brandingtaiwan.org 4.http://www.gio.gov.tw 5.http://www.laurelfood.com/company1.asp 6.http://www.laurel.com.tw/about.php
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