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研究生:張棊閔
研究生(外文):CHI-MIN CHANG
論文名稱:公司內部創業精神之初探:以中小企業為例
論文名稱(外文):A Preliminary Study of Corporate Entrepremship:Case Studies of Small and Medium-Sized Enterprises
指導教授:陳明惠陳明惠引用關係
學位類別:碩士
校院名稱:國立中興大學
系所名稱:科技管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:59
中文關鍵詞:創新創業家精神公司內部創業精神
外文關鍵詞:InnovationEntrepreneurshipCorporate Entrepremship
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企業成長一向是企業經營者所面臨的核心議題,也是策略管理學界重要的研究課題。對於這些已成立二十年以上的中小企業典範來說,當公司已處於獲利穩定同時又為產業界的某方面翹楚時,思索下一步未來發展的議題顯得格外重要。此外,如何在經營環境快速變化的情形下,不僅維持既有領先地位,同時還能開創新的成長元素,這考驗著公司內部創業活動能力與競爭優勢的
延續。
本研究的目的便在針對此一議題,進行探索性的研究,探討企業如何能夠建構內部創業精神的架構,激發成功的創業活動,從而帶動企業的成長。為達此一目的,本研究以中部地區績優的中小企業,優鋼、銳泰、易聯工業,為研究分析的個案,以其公司發生的內部創業發展案例,分析歸納對於前述問題的回應。
透過對於此三個內部創業個案的觀察,以及利用歸納法相互比較對照後發現:母公司成立新事業體的目的來看,可以歸結三種主要目的:未來的獲利性、競爭目的以及培養與擴建核心能耐。母公司在不同新事業體之成立目的,必定會在其策略選擇上選定一個適合該目的之內部創業活動方式。根據個案研究結果可知,若是此新事業體為市場上之成熟團隊,母公司可對其掌握所有權,進而投注之資源配置上將傾向於資金類別。反之若此新事業體為市場上之新創團隊,母公司必須減少對其所有權與控制權的挹注,而需強調非資金類別的援助。如此作法較能夠促使新事業體存活於市場上,並且未來也能夠整合併入母公司,為母公司創造新一波競爭優勢。
Managing business growth has been a central task of corporate mangers and a crucial issue of research in the field of strategic management. Among various issues of growth strategy, corporate entrepreneurship becomes a critical challenge to corporate managers within the context of established firms. Facing hypercompetitive markets and changing technologies, a firm has to ensure that the existing organization can create new elements of growth and hence sustain its competitive advantages.
The purpose of this research is to undertake an exploratory study to identify elements underlying corporate entrepreneurship and how these elements can be converted into entrepreneurial activities and hence corporate growth.
Base on a qualitative research approach on three business development projects of the SMEs of the central region KABO, Redai and elantec company. We are able to inductively conclude managerial lessons to the research question. We then identify three major purposes leading toward new business building; they are pursuing future profit, reducing risk of technological competition, enhancing vertical control and sustaining core competence.
Based on this matrix of venturing goals and elements of management, the parent company could undertake contingent approach to different corporate venturing cases. According to results of case studies know that different venturing goal shall determine the management relationship between the parent firm and the venturing units. More specifically, when the venturing unit is a new startup, parent firm would be better to reduce the extent of its ownership and control, support with non-financial resources and enhance social linkage. It is recommendable to help the venturing unit to build competitive advantage in the market and eventually merge with the parent firm.
第一章 緒論 1
第一節 研究背景和動機 1
第二節 研究問題 3
第三節 研究目的 3
第四節 論文架構 4
第二章 文獻探討 6
第一節 創新與創業家精神 6
第二節 公司內部創業精神 10
第三節 如何創造內部創業的行為 15
第四節 中小型企業的定義 23
第三章 研究方法 32
第一節 研究方法 32
第二節 研究流程 34
第四章 個案分析 39
第一節 訪談公司簡介 39
第二節 訪談資料之整理與分析 43
第五章 結論與研究建議 50
第一節 研究結論 50
第二節 研究建議 52
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