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研究生:莊宜樺
研究生(外文):Yi-Hua Zhuang
論文名稱:木質地板及壁板製造商對原料供應商忠誠度影響因素之探討
論文名稱(外文):Exploring the Effects of Loyalty between Wood Flooring & Panel Manufacturers and Raw Material Suppliers
指導教授:洪國榮洪國榮引用關係蔡佺廷蔡佺廷引用關係
學位類別:碩士
校院名稱:國立中興大學
系所名稱:森林學系所
學門:農業科學學門
學類:林業學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:76
中文關鍵詞:採購關係夥伴關係忠誠度木質地板及壁板產業
外文關鍵詞:purchasepartnershiployaltywood flooring and panel industries
相關次數:
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台灣地狹人稠,產業以中小企業為主,廠商間競爭與合作機會頻繁,其間關係複雜。本研究以台灣的木質地板及壁板產業為主,主要是研究製造商與供應商間採購關係、夥伴關係及忠誠度的影響,依據採購關係、夥伴關係及忠誠度的文獻探討中提出研究目的。
研究結果發現,在台灣木質地板及壁板產業中,員工年齡以41~45歲之員工占最多,員工服務年資以10年(含)以上之員工占最多,製程型態以批次式占最多,員工人數以10人以下之員工人數占最多,產業資本額以四百萬元~六百萬元以下占最多,產業的年營業額以一千萬元~五千萬元以下占最多,產業的成立年數以5~10年以下占最多,產業與供應商的合作年數以10年以上占最多,產業與供應商間往來的營業額比以40~60%以下占最多。在路徑分析中,「採購關係→夥伴關係」的路徑係數為0.47,「夥伴關係→忠誠度」的路徑係數為1.04,兩者均達顯著水準,表示採購關係與夥伴關係、夥伴關係與忠誠度有直接的關係。而「採購關係→忠誠度」的路徑係數為-0.17,未達顯著水準,表示採購關係與忠誠度沒有直接的關係。製造商與供應商間採購關係會因夥伴關係有顯著影響,而夥伴關係也會直接影響忠誠度,但採購關係對於忠誠度無顯著影響,表示有良好的採購關係,不一定會提高製造商與供應商的忠誠度關係。
Taiwan is crowded, the industry is for the most part of small and medium-sized, and the manufacturers among others is complicated that have compete and cooperate frequently. This research aim is discussing the industries of wooden floorings and panels in Taiwan, and this object that studies a main study for purchasing, partnership and loyalty among the manufacturers and the suppliers according to the literary reviews for purchasing, partnership and loyalty and allege that the research purpose.
This research conclusion is found the industries of wooden floorings and panels in Taiwan about the staff''s age taken most with the 41~45 years old, the staff''s service period taken most with 10 years (include), the process taken most with batch type, the staff''s count taken most with under 10 people, the industries capitalization taken most with under four million to six million, the industries annual trade taken most with under ten million to fifty million, the industries form years taken most with under five to ten years, the industries and the suppliers cooperative years taken most with ten years, the industries and the suppliers trade ratio taken most with under 40~60%. In the route is analysed, “ the purchasing → the partnership” route the coefficient 0.47, “ the partnership → the loyalty ” route the coefficient 1.04, the two reach the significant level and direct the relation of the purchasing to the partnership and partnership to loyalty. But “the purchasing → the loyalty” route the coefficient -0.17, the one not reachs the significant level and no direct relation of the purchasing to the loyalty. Because of the purchasing is affected the partnership among the manufacturers and suppliers with the partnership is also affected the loyalty directly, the purchasing not is affected the loyalty directly, show that there is the good purchasing perhaps will not improve the loyalty between the manufacturers and the suppliers.
誌謝辭…………………………………………………i
中文摘要…………………………ii
英文摘要…………………………………iii
目次………………………………iv
表目次………………………………………………………vi
圖目次…………………………………………………………vii
第一章 緒論 …………………………………………1
第一節 研究動機與背景………………………1
第二節 研究目的……………………………………………2
第三節 研究流程…………………………………2
第二章 文獻探討…………………………………………4
第一節 中小企業之現況分析…………………………4
第二節 採購……………………………………………7
第三節 夥伴關係…………………………………16
第四節 忠誠度………………………………………23
第三章 研究設計與方法………………………………………28
第一節 研究架構……………………………………28
第二節 研究假設…………………………………………29
第三節 資料收集與研究對象………………………………29
第四節 問卷設計與研究變數………………………………30
第五節 資料分析方法………………………………………36
第四章 資料分析結果與討論…………………………………45
第一節 描述性統計分析……………………………………45
第二節 信度分析……………………………………………48
第三節 效度分析…………………………………………48
第四節 相關分析……………………………………………50
第五節 因素分析…………………………………………51
第六節 結構方程模式………………………………………61
第五章 結論與建議…………………………………66
第一節 結論………………………………………66
第二節 研究限制………………………………………68
第三節 建議……………………………………68
參考文獻…………………………………………………70
附錄………………………………………………77
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