台灣為因應WTO之規範，藉以降低許多的貿易障礙，然而此舉卻也使得各國的電容器產品可較過去更輕易地進入台灣市場，而且產品的定位從高價到低價皆有，造成國內市場競爭激烈。本研究擬以甲公司為例，探討甲公司在如此激烈之競爭環境下，如何在資源不足且以一個後進者的角色背景之下，成功的運用策略切入到電力電容器市場。
隨後進一步介紹甲公司在面臨到市場既有大廠之規模經濟的壓力之下，其如何成功的運用利基型企業的成長策略，成功的躲開大廠的威脅；以及最後如何透過多個利基市場的佈局以及產業角色定位的改變，進而達到公司永續成長之功。具體而言，本研究主要探討下列三項議題：
1.影響企業資源之動因為何？(中小企業如何透過本身資源能力之運用，藉以達到企業成長之目的)
2.企業如何建構與延伸核心能耐
3.企業策略定位的轉變，對公司能耐發展的影響

Because of the World Trade Organization regulation, Taiwan must be reduce much trade barriers. But it makes the foreign capacitors entry Taiwan easier. Then the capacitors price range from high-end to low-end, it makes competes intensely in domestic market. The research discuss corporate 甲 of market follower how to operate and entry in the power capacitors successfully when it deficient in resource.
Then the research discuss corporate甲 how to use niche strategy successfully、avoid competitor、entry several niche markets and change the role position in the industry for long-term growth when it faces the industry leader threat. Finally, as follows shows the research three main topics respectively.

1.What is the main motivation of influence corporate resource? (The Business how to use self resource and capability for growth.)
2.The business how to construct and extend core competence.
3.The transformation of business strategy position how to influence competence development.

目 錄
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 2
第三節 研究流程 3
第二章 文獻探討 5
第一節 資源基礎理論 5
第二節 成長策略 11
第三節 能耐基礎成長策略 19
第四節 交易成本理論 27
第三章 研究設計 29
第一節 研究方法 29
第二節 個案研究法 32
第三節 研究對象 33
第四節 概念性架構 34
第四章 重電機產業-電力電容器產業競爭分析及個案公司介紹 36
第一節 重電機產業發展概況 36
第二節 全球電容器產業發展概況 44
第三節 台灣電容器產業特性及未來發展方向 50
第四節 電力電容器產業五力分析概況 55
第五節 個案公司介紹 61
第五章 利基型公司的成長策略分析 67
第一節 切入標準型產品市場(累積市場經驗及技術) 68
第二節 利基型市場(核心能耐建構) 68
第三節 進入不同利基市場之成長時期(核心能耐延伸) 70
第四節 策略變革時期(Total Solution) 74
第六章 結論與建議 78
第一節 研究結論 78
第二節 研究建議 81
第三節 研究限制 82
參考文獻 83

表目錄
表2.1部分學者對於資源基礎理論之觀點整理一覽表 6
表2.2企業核心資源之分類 10
表2.3產品-市場矩陣表 13
表2.4企業採行之成長策略類型統整表 17
表2.5核心能耐之相關研究統整表 21
表3.1質性與量性研究方法之差異比較表 29
表4.1電力機械器材業景氣趨勢調查結果統計 38
表4.2 2008年電力機械器材業預期國內外經濟情勢影響程度 38
表4.3 2002年到2006年台灣電力公司營運概況 41
表4.4發電、輸電、配電機械製造修配業製造成本結構 42
表4.5電容器的種類與優缺點 46
表4.6主流電容器之電極材料、介電材料及其他材料 47
表4.7主流電容器產品與應用 48
表4.8甲公司歷年成長之沿革 61

圖目錄
圖1.1研究流程圖 4
圖2.1多角化成長類型、成長模式以及成長方向 13
圖2.2成長策略分類圖 16
圖2.3能耐建構、延伸之系統流程圖 25
圖2.4能耐基礎成長概念性架構圖 25
圖3.1概念性架構圖 35
圖4.1歷年重電產業產值變化一覽表 37
圖4.2重電機產業關聯圖 41
圖4.3原油價格走勢 43
圖4.4 2003~2007年7月CRU各類鋼鐵價格指數變化 43
圖4.5萊頓瓶 45
圖4.6產業關聯圖 48
圖4.7 2001年2007年全球電容器產值 49
圖4.8國內電容器產業發展歷程 50
圖4.9電容器產業產銷成長率走勢 51
圖4.10電容器產業歷年進出口趨勢 52
圖4.11電力電容器產業之五力分析圖 56
圖5.1利基型公司的成長策略進程圖 67
圖5.2甲公司切入不同利基產品市場之進程活動 73
圖5.3甲公司近10年來營運之表現 74
圖5.4甲公司三層面之策略組合 77
圖6.1整合性價值活動之概念架構圖 79

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