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研究生:黃琪惠
研究生(外文):Chi-huei Huang
論文名稱:專利權、創新多元化與企業績效之關係-以台灣科技產業為例
論文名稱(外文):The Relationship among Patent, Innovation Diversity and Firm's Performance-An Empirical Study of Taiwan's Technology Industry.
指導教授:莊雙喜莊雙喜引用關係
指導教授(外文):Shang-shi Juang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:企業管理學系碩博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:55
中文關鍵詞:創新多元化panel data專利權
外文關鍵詞:patentpanel datainnovation diversity
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創新一向被視為企業成長與存續的主要元素之一。在網際網路提升了全球化競爭與快速的商業變動的情況下,管理者必須明白,高附加價值的無形資產已成為商場的致勝關鍵因素,而專利做為智慧資產的指標之一,更是常被用來衡量企業的技術與創新之績效。

本文以資源基礎觀點與演化經濟學為立論基礎,將專利權視為企業競爭優勢,且認為企業從事技術創新時應仍以強化核心能力為重,並進一步探討台灣科技產業專利與企業績效的關係:(1)企業在致力於申請與規劃專利時,獲利是否得到實際的提升? (2)企業在技術創新的同時,是否持續研發專精技術或相關多元化技術才能得到較好的表現?

本研究使用次級資料庫來收集台灣半導體、光電及電子零組件產業在1997-2007年間的專利與營利資料,透過panel data分析來探討專利活動、創新多元化與經營績效間關係。分析結果顯示:(1)長期之累積專利對於企業的影響力大於剛申請之短期專利,表示專利權具有跨期擴散的特性;(2)不同產業的研發方向的策略將會不同,專利權的影響力也有所區別,但往多元化發展時對企業績效無明顯助益,故廠商在考慮創新選擇權時仍應以核心技術的蓄積為重。
Innovation has always been regarded as an important element for the growth and survival of firm. With the rise of global competition, business changes brought about by the internet, and an increasing need for companies to realize the value of intangible assets. Patent, as one of the indicators of intellectual properties, is suitable for measuring the technology capabilities and innovation performance of corporations.

This study bases on resource-base theory and evolutionary economics, and sample patent information of Taiwan's semiconductor industry, the optoelectronics industry and the electronic components industry over the past decade, to observe the direction of innovation activities. This study use panel data analysis to discuss the relationship among patent right, innovation diversity and firm’s performance.

Results of this study show: (1) the cumulative long-term patents for business influence is greater than just short-term patents, it shows patent rights have characteristics of diffusion; (2) Different industries in directions of innovation strategy will be different, however, firms should place importance on core technology when they consider R&D portfolio.
第一章 緒論..........................................1
第一節 研究背景......................................1
第二節 研究動機與目的................................2
第三節 論文結構......................................4
第二章 文獻探討.........................................5
第一節 資源基礎理論..................................5
第二節 專利權........................................7
第三節 創新多元化....................................12
第三章 研究方法.........................................14
第一節 論文架構......................................14
第二節 研究假設......................................15
第三節 樣本資料......................................17
第四節 變數衡量......................................21
第五節 分析方法......................................24
第四章 實證結果與討論分析............................27
第一節 敘述性統計....................................27
第二節 實證結果......................................34
第五章 結論與建議....................................38
第一節 研究結論......................................38
第二節 研究貢獻......................................41
第三節 研究限制與建議................................42
參考文獻.................................................43
附錄.....................................................46
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