臺灣博碩士論文加值系統

早在1992年台灣政府開放台商投資大陸以來，便有許多台商前往大陸投資設廠，但是近年來，大陸環境上的變化與複雜使得企業做出不同的後續投資決策。因此本研究著重在探討已經在大陸投資設廠的廠商，面對一般環境與產業環境的不確定性，會如何影響其後續的經營策略，並進一步研究廠商能力以及依賴當地市場的程度對於其後續投資決策會產生何種程度的影響。本研究主要根據國家競爭優勢理論、折衷理論以及能力基礎觀點的廠商理論進行假設推導，然後配合實證的方式來驗證本研究所推導之假設。
本研究實證結果發現：
一、 一般環境中的政治法令環境不確定性越高，廠商越傾向選擇穩定 或緊縮策略。顯示政治法令環境對於企業未來經營方向影響較甚。
二、 產業環境中的產品市場不確定性越高，廠商越傾向選擇穩定或緊縮策略。顯示產品市場的不確定性對於企業未來經營方向影響較甚。
三、 在面對產品市場的不確定性時，廠商擁有的能力越多，會使得傾向選擇穩定或緊縮策略的廠商，緊縮程度降低。
四、 當廠商面對政治法令環境不確定性時，依賴當地市場的程度越高，會使得廠商傾向選擇緊縮的程度加劇。
五、 當廠商面對產品市場環境不確定性時，依賴當地勢場的程度越高，會使得廠商傾向選擇緊縮的程度加劇。

After Taiwan government loosen the restrictions on Taiwanese corporations’ investment in China, more and more Taiwanese corporations were entering into China to make some investments. However, in the recent years, the complexity and variability of China environment influence the follow-up decisions for those corporations. As a result, this paper investigates the sequential investment strategies of Taiwanese corporations which have foreign direct investment in China when they face general environmental and industrial uncertainty.
Furthermore, we examine whether corporation capabilities and the level of local market dependency would influence the sequential investment strategies or not. Our hypotheses are based on the theory of competitive advantage, the eclectic theory and capability-based view, using those theories with our empirical results to prove our assumptions.
In this paper we found the following results.
First, the higher level of uncertainty in political environment, the higher probability those corporations would choose stable or retrenchment strategies. That is, political environment would have big influence on the sequential investment strategies of corporations.
Second, the higher level of uncertainty in product market, the more likely it is that those corporations would choose stable or retrenchment strategies. That is, the product market uncertainty would influence sequential investment strategies of corporations.
Third, the corporations with high level of capabilities, the probability of choosing stable or strategies would decrease when they face product market uncertainty.
Fourth, the higher level of corporations’ local market dependency, the probability of choosing retrenchment strategy would be higher when they face political environmental uncertainty.
Fifth, the higher level of corporations’local market dependency, the probability of choosing retrenchment strategy would be higher when they face product market uncertainty.

第一章 序論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第四節 論文架構 5
第二章 文獻探討 6
第一節 海外直接投資 6
第二節 廠商的能力 7
第三節 環境不確定性 10
第四節 海外投資的策略 18
第五節 環境和策略的關係 21
第六節 當地市場依賴程度 22
第七節 假設推導 22
第三章 研究方法 28
第一節 研究架構 28
第二節 研究假設 29
第三節 變數操作型定義與衡量 31
第四節 研究對象與問卷收集方法 38
第五節 研究方法 39
第四章 實證結果分析 42
第一節 樣本基本資料分析 42
第二節 本研究構面之因素與信度分析 46
第三節 未來投資策略之集群分析 54
第四節 不同控制變數在各研究變數之差異分析 56
第五節 本研究各構面之相關分析 60
第六節 各變數與未來投資策略選擇之羅吉斯迴歸分析 61
第七節 一般環境與產業環境對未來投資策略之複迴歸分析 68
第五章 結論與建議 87
第一節 研究結果 87
第二節 研究貢獻 92
第三節 研究限制 93
第四節 建議 93
參考文獻： 95
中文部分： 95
英文部分： 96
附錄 研究問卷 100

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