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研究生:吳心愉
研究生(外文):Hsin-Yu Wu
論文名稱:企業家精神導向對於策略聯盟中夥伴選擇的影響:以台灣公司為例
論文名稱(外文):Entrepreneurship Orientation in Taiwan Companies: The Effects on Partner Selection Criteria of Joint Ventures
指導教授:曾瓊慧曾瓊慧引用關係
指導教授(外文):Chiung-Hui Tseng
學位類別:碩士
校院名稱:國立成功大學
系所名稱:國際企業研究所碩博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:64
中文關鍵詞:企業家精神導向策略聯盟夥伴選擇條件
外文關鍵詞:partner selectionstrategic allianceentrepreneurship orientation
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策略聯盟已成為企業間常使用的一種經營方式,雖然策略聯盟的重要性已被企業所重視,但因策略聯盟的成立伴隨而來的成效不彰與滿意度的問題也慢慢浮現,造成問題的來源有很多,但追根究底可發現多是因為和夥伴無法共處所致,因此在決定進入策略聯盟後,企業的首要之務就是聯盟的夥伴選擇。由於過去的文獻中,大多討論外在因素對夥伴選擇的影響,並沒有針對組織本質面進行探討,因此本研究從企業本身的企業家精神導向切入,探討其對聯盟夥伴選擇的影響。企業家精神導向是近年來較為人注重的議題,也是組織提升競爭優勢的重要驅動力。透過本研究,將兩個議題加以結合,拓展企業家精神導向的研究領域;在實務上,則提供給予具有企業家精神導向的公司在成立策略聯盟時夥伴選擇的參考指標,藉由了解過去的經驗以增進夥伴選擇決策的正確性與聯盟的成功率。
本研究選取三個夥伴選擇條件「資源相似度」、「之前合作經驗」與「企業相關性」,以1996年至2005年十年之間台灣公司所參與的策略聯盟為樣本,至SDC、Compustat、LexisNexis資料庫與台灣經濟新報資料庫搜尋所需資料後,最終樣本為159筆,最後以線性迴歸分析來進行實證研究。

實證結果顯示:
1. 當一組織具有較高的「預應能力」精神,其在策略聯盟的夥伴選擇上,會選擇「資源相似度」較高的公司合作。
2. 當一組織具有較高的「創新能力」精神,其在策略聯盟的夥伴選擇上,會選擇之前有較多合作經驗的公司合作。
3. 當一組織具有較高的「創新能力」或「風險承擔」精神,其在策略聯盟的夥伴選擇上,會傾向於選擇「企業相關性」較高的公司合作。
Strategic alliance has become an important operation tool, but problems of failure or unsatisfied performance are emerging. There are many reasons to cause the situation, but we can find that are the problems of getting along with the partners when it got to the bottom of the situation. Most of the thesis in the past investigated the external factors such as joint ventures purpose or nations, but less of studies research the essence of organization. This thesis investigates the effects of entrepreneurship orientation on partner selection criteria of joint ventures. Entrepreneurship orientation can be described as one that emphasizes aggressive product-market innovation, risk projects, and proactivity to pioneer innovation and new business venturing that preempt the competition. The partner selection criteria includes resources similarities, prior alliance experience and business relatedness. In the thesis, I expand the research area of entrepreneurship, try to bridge a gap between entrepreneurship and strategic alliance, and provide the choosing criteria to the entrepreneurial firms.
This theoretical framework is empirically tested on a sample of 159 strategic alliances that Taiwan firms participated in during a ten-year period from 1996-2005. Hypotheses are tested using linear regressions.
Empirical results are summarized as follows:
1. When an organization has more spirit of proactiveness, it will choose a partner that has high resource similarities with itself.
2. When an organization has more spirit of innovativeness, it will choose a partner that has more prior alliance experiences.
3. When an organization has more spirit of innovativeness and risk-taking, it will choose a partner that has high business relatedness.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題 5
第三節 研究流程 6
第二章 文獻探討 7
第一節 夥伴選擇條件 7
第二節 企業家精神導向 16
第三章 研究架構與研究假設 21
第一節 研究架構 21
第二節 研究假設 22
第四章 研究設計 36
第一節 研究樣本及資料 36
第二節 研究變數及操作型定義 37
第三節 樣本分析 41
第四節 實證方法 43
第五章 研究結果分析與討論 44
第六章 結論與建議 50
第一節 研究結論 50
第二節 研究貢獻 53
第三節 研究限制與建議 57
參考文獻 59

表目錄
表2-1 夥伴選擇條件 10
表2-2 影響夥伴選擇條件因素 13
表2-3 企業家精神構面 17
表4-1 研究變數之定義與衡量方式 40
表4-2 參與策略聯盟樣本之公司資產結構 41
表4-3 樣本公司產業分布 41
表4-4 策略聯盟夥伴國籍 42
表4-5 本研究之實證方法整理 43
表5-1 變數平均數、標準差與相關係數 47
表5-2 複迴歸模型 48
表6-1 研究實證結果 50

圖目錄
圖1-1 本研究之研究流程 6
圖3-1 研究架構 21
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中文部分
邱柏松,「國際策略聯盟―在國內之現況與績效」,經濟情勢暨評論,第2卷第3期,1996年。
吳萬益,企業研究方法二版,華泰文化,2005年。
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