<中文部份>
1.金耀基,關係和網絡的建構:一個社會學的詮釋,二十一世紀,香港,民國八十一年。
2.林建煌,行銷管理,華泰文化,民國九十四年。
3.(美) 科特勒 (Kotler) 著,行銷管理:亞洲觀點,謝文雀譯,華泰文化,台
北,民國九十六年。
4.(美) Sekaran 著,企業研究方法,祝道松、林家五譯,智勝文化,台北,民
國九十三年。
5.(美) 斯傳 (Strang) 著,線性代數的世界,李國偉譯,天下文化,台北,民
國九十四年。
6.陳順宇,多變量分析,華泰文化,民國九十四年。
7.鄭宇庭、易丹輝、謝邦昌編著,統計資料分析-以STATISTICA為例,曉園書
局,台北,民國九十五年。
<英文部份>
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