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研究生:曾韋翔
研究生(外文):Wei-Sheung Tseng
論文名稱:餐飲業之跨國資本投資配置模式
論文名稱(外文):Transnational Capital Investment Allocation Model
指導教授:陳碧秀陳碧秀引用關係
指導教授(外文):Pih-Shuw Chen
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:96
語文別:中文
中文關鍵詞:餐飲業資本投資配置基礎經營網絡分散化同步推移策略整數規劃
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鑒於餐飲業國內需求與市場規模不易突破,加上同業競爭愈趨激烈,導致獲利成長難達至平均水準以上之報酬。餐飲業主國際化動機於焉萌起,亟思研訂國際市場進入策略,審慎拓展國外新興市場,妥善規劃跨國資本投資配置方案,務期降低海外投資風險,提升企業利潤及品牌知名度,誠為當今連鎖餐飲業刻不容緩之重要議題。準此,本論文假設餐飲業者欲進行跨國資本投資,以邁向知名多國企業為目標。首先,引用「基礎經營網絡」之概念,選定計畫投資區域之可能組合,並應用「分散化同步推移策略」,建構多區域之資本投資配置模式,期使每一區域之營運符合利潤中心之概念。其次,運用整數規劃演算法求解,俾獲取計畫投資區域於最大緩衝時間下之最佳投資時程策略。最後,爰引國內連鎖餐飲業為個案,並輔以數值範例說明之。本論文之模式建構及研究結果,可提供餐飲業者從事跨國企業資本投資配置決策之參考。
摘 要 i
目 錄 iv
表目錄 v
圖目錄 vi
第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究範圍與限制 2
第三節 研究流程與架構 3
第二章 文獻回顧 6
第一節 服務業之定義與特性 6
第二節 餐飲業產業概況 8
第三節 多國企業投資 12
第四節 市場推移策略 17
第三章 餐飲業之跨國資本投資配置模式 26
第一節 問題敘述 26
第二節 假設條件 28
第三節 符號定義 29
第四節 DSAS-MBT模式建構 30
第四章 範例說明 32
第一節 DSAS-MBT模式求解 32
第二節 範例數值分析 42
第三節 討論 45
第五章 結論與建議 48
第一節 結論 48
第二節 建議 49
參考文獻 48
附錄 DSAS-MBT模式展開方程式 59

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