臺灣博碩士論文加值系統

國家公園以保育、教育及遊憩為目的。因此，國家公園所提供的遊憩體驗滿意度也就成為非常重要的管理課題。本研究以墾丁國家公園為例，探討遊客對國家公園所提供之遊憩體驗滿意度、場所依戀、重遊意願及其間之關係。本研究採便利抽樣法，共獲得有效問卷794份。本研究研究結果發現國家公園所提供之遊憩體驗滿意度會顯著影響其對國家公園之場所依戀；遊客對國家公園之場所依戀會顯著影響遊客對國家公園的重遊意願；國家公園所提供之遊憩體驗滿意度會顯著影響其對國家公園之重遊意願。本研究將依以上研究發現提出建議，作為相關單位規劃管理國家公園之參考。

National park is committed to conservation, education and recreation. Therefore, the recreation satisfaction provided by national parks is important management topics. Using Kenting National Park as a case study, the research is to explore the relationship between visitors’ awareness of recreation satisfaction, place attachment and revisit intentions of national park. This study used convenience sampling and surveyed 794 respondents. This study found that visitors’ awareness of recreation satisfaction was positively related to place attachment to national park; visitors’ place attachment to national park was positively related to visitors’ revisit intentions; visitors’ awareness of recreation satisfaction was positively related to revisit intentions to national park. Based on the above findings, this study made practical suggestions associated with the planning and the management as references for the national park services.

致 謝 辭 I
論文摘要 II
Abstract III
內容目錄 IV
表目錄 V
圖目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第二章 文獻回顧 6
第一節 遊憩體驗滿意度 6
第二節 重要-表現程度分析法 10
第三節 場所依戀 12
第四節 重遊意願 14
第三章 研究方法 16
第一節 研究架構與假設 16
第二節 問卷設計與抽樣調查 19
第四章 研究結果與分析 21
第一節 受訪者之特質分析 21
第二節 信度分析 27
第三節 遊憩體驗重視度-滿意度分析 32
第四節 場所依戀與重遊意願分析 44
第五節 相關分析 46
第六節 遊憩體驗滿意度、場所依戀與重遊意願之迴歸分析 47
第五章 結論與建議 50
第一節 結論 50
第二節 建議 53
第三節 研究限制與後續研究之建議 54
參考文獻 56
一、中文文獻 56
二、英文文獻 58
附錄一 墾丁國家公園遊憩滿意度、場所依戀與重遊意願問卷調查表 65

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