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研究生:陳姿香
研究生(外文):Tze-hsiang Chen
論文名稱:文化創意產業創業研究之理論性模式初論—以出版產業為例
論文名稱(外文):The Theoretical Model Research Which Takes Publishing Industry as The Example on The Entrepreneurial Models of Content Creative Industry
指導教授:萬榮水萬榮水引用關係
指導教授(外文):Rurng-shueei Wahn
學位類別:碩士
校院名稱:南華大學
系所名稱:出版與文化事業管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:119
中文關鍵詞:出版產業創業理論創業模式文化創意產業
外文關鍵詞:Content Creative IndustryPublishing IndustryEntrepreneurial ModelsEntrepreneurship Research
相關次數:
  • 被引用被引用:15
  • 點閱點閱:1059
  • 評分評分:
  • 下載下載:352
  • 收藏至我的研究室書目清單書目收藏:7
  不論在實務或是學術研究上,各界對文化創意產業的關注正逐漸擴大,全球新經濟型態已轉變成為以創新為主之知識經濟型態,這樣新型態的產業必定要經過創業過程才能興起發展。近年來,創業研究逐漸受到重視,國內外學術期刊發表的論文亦逐年增加。然而,以文化創意產業特色為主的創業研究仍付諸闕如,缺乏一套系統性的理論模式架構。經由本研究歸納討論有關創業研究的三個主軸:人的變數、人以外的變數、以及創業過程,應用在以出版產業為例的文化創意產業中,產業的特色與這三個主軸有何關係?又有何影響?提出一套概念性的理論模式,來幫助後續研究者在學術領域中提取,及未來創業者在產業上的應用。
  The concern about the cultural originality industry is expanding gradually on the practice or the academic research, the new type of global economy has changed to rely on innovation, this new type industry must to start an enterprise to rise and development. Recently, it’s emphasis on starting an enterprise, and the published thesis on the domestic and international academic periodical increase year by year. However, the research of starting an enterprise is insufficient for cultural originality industry, lacking a systemic theory structure. Summing up and discussing three main keys that has something to do and starts an undertaking to study via this research: variables of human, variables beside human, and the process of starting an enterprise, apply to the cultural originality industry taking publishing industry as example, what’s the relationship between the industry characteristic and the three keys? What influence it has? Putting forward a conceptual theory way, to help the follow-up researcher to draw in the sphere of learning, and entrepreneur''s application on the industry in the future.
中文摘要 ………………………………………………i
英文摘要 ………………………………………………ii
目錄 ……………………………………………………iii
表目錄 …………………………………………………vi
圖目錄 …………………………………………………vii
  
第一章 緒論 ……………………………………1
1.1 研究背景與動機 ……………………………1
1.1.1 研究背景 …………………………………1
1.1.2 研究動機 …………………………………3
1.2 研究問題與目的 ……………………………4
1.2.1 研究問題的界定 …………………………4
1.2.2 研究問題的結構 …………………………5
1.2.3 研究目的與預期成果 …………………6
1.3 研究範圍與限制 …………………………6
1.3.1 研究範圍 …………………………………6
1.3.2 研究限制 …………………………………7
1.4 研究方法與流程 ……………………………7
1.4.1 研究方法 …………………………………7
1.4.2 研究流程 ………………………………10
  
第二章 創業研究的文獻整理 ………………12
2.1 創業研究觀點及理論的回顧 ……………12
2.1.1 創業研究的由來與發展 ………………12
2.1.2 創業理論發展歷程 ……………………18
2.1.3 現有理論在創業研究之應用 …………19
2.2 創業研究的理論基礎 ……………………25
2.2.1 創業理論之比較 ………………………26
2.2.2 創業家精神與創業家人格特質 ………28
2.2.3 環境變動與市場需求 …………………35
2.2.4 創業機會的發掘 ………………………37
2.3 創業研究的觀察模型 ……………………41
2.3.1 創業管理的觀念性模式 ………………41
2.3.2 創業管理觀察模型的演進 ……………48
2.3.3 創業理論與創業模式的討論 …………50
  
第三章 文化創意產業影響創業的特性之整理…53
3.1 綜述文化創意產業的意義與由來 …………53
3.1.1 文化創意產業的興起 ……………………53
3.1.2 文化創意產業的定義與範疇 ……………57
3.1.3 從文化的意義析述文化產業 …………59
3.1.4 後現代消費特性下文化創意產業的結構與特性63
3.2 文化創意產業的產銷特性 ……………………66
3.2.1 文化創意產業的經濟特性 …………………66
3.2.2 文化創意產業的生產與消費 ………………68
3.2.3 文化創意產業的產銷特性 …………………72
3.3 出版的新典範 …………………………………75
3.3.1 出版的意義與特性 …………………………75
3.3.2 以內容為核心的出版新典範 ……………………75
3.3.3 出版與文化創意產業的異同 ……………………80
3.3.4 綜述以內容/服務為主的出版產業 ……………81
  
第四章 文化創意產業特性納入創業研究之思路……83
4.1 文化事業的概念性創業模式 ……………………83
4.1.1 概念性理論模式的提出 ………………………83
4.1.2 決定創業的影響因素—從人的角度出發……87
4.1.3 決定創業的影響因素—從人以外的因素談起…89
4.1.4 文化事業創業之分類的提出 …………………92
4.2 創業過程中各環節變數的提出或檢證 …………93
4.2.1 創業過程 ……………………………………93
4.2.2 影響創業過程的各項變數檢證 ………………97
4.2.3 產生的模式 ……………………………………101
  
第五章 結論與建議 …………………………………103
5.1 研究結論 ………………………………………103
5.1.1 創業理論模式的概念性分類 …………………104
5.1.2 以出版為例的文化產業概念性分類 …………104
5.1.3 以出版為例的文化產業概念性創業模式 ……105
5.2 後續研究建議 ……………………………………105
5.3 實務應用建議 ……………………………………106
  
參考文獻 ………………………………………………108
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