臺灣博碩士論文加值系統

新產品的發展策略，應先制定經營計劃，預測一切可能發生的狀況，並事先做好預防措施，才能掌握先機，取得競爭優勢。但是新產品開發，其背後也存在諸多的風險，例如開發成本上升、部分功能無法實現、開發時程延遲、或者競爭者產品領先上市等等。為了深入探究影響新產品開發因素，本研究透過事先所擬定訪談大網與關鍵客戶深度訪談，以了解矽膠產業發展現況，並依市場需求探討產品發展方向及探討產品開發專案中所衍生的問題與解決方案。
本研究詳實紀錄矽膠新產品專案發展過程，從搜尋目標客戶群，電話訪問負責新產品開發人員，安排當面訪談以了解客戶需求及邀請客戶訪廠做產品製程導覽說明;並彙整通用矽酮板材開發專案會議資料與矽膠電子零組件市場調查報告來進行研究。透過本研究之整理，歸納出新產品發展成功的關鍵因素及分析失敗的原因，提供對於新產品開發有興趣者，做為未來新產品發展參考。

The development strategy of new products, should make business plan first to predict any situation may happen, and complete prevention procedures in advance to size earlier market opportunity and get the competitive competence. But there exists much risks behind new products development, such as increasing development cost, partial functions not fulfilling, development timing delay, or competitor’s products take the lead into the market.
In order to deeply study the factors attecting new products development, this work is to understand current market status of silicone industry through previous planned interview outlines with key customers, and studyproducts development direction according to market demand and explores the derivative problems and resolution from products development project.
This study takes down the new silicone rubber product development procedure in detail, form searching targeting customer groups, telephone interviewing the ones are in charge of new product development, arrange face to face in-depth interview to understand customer’s requirement and invite customers coming to factory to describe the product’s process information introduction. Summarize the General Silicones Calender Products development project meeting minutes and silicone rubber electronic component market survey report to facilitate the study.
Owing to the summary of this research, conclude the key factors to successfully develop new products and analyze the failure reasons to provide the references for the ones who are interested in new product development for future new products development.

中文摘要------------------------------------------------i
英文摘要----------------------------------------------- ii
誌謝--------------------------------------------------- iii
目錄--------------------------------------------------- iv
表目錄------------------------------------------------- v
圖目錄------------------------------------------------- vi
第一章 緒論--------------------------------------------1
第一節　研究動機與目的----------------------------------1
第二節　研究對象----------------------------------------2
第三節　研究流程----------------------------------------4
第二章　通用矽酮板材專案--------------------------------5
第一節　通用矽酮公司簡介--------------------------------5
第二節　矽膠板材開發專案--------------------------------13
第三節　板材廠板材產品發表------------------------------16
第三章　文獻探討----------------------------------------17
第一節　創新--------------------------------------------17
第二節　新產品開發--------------------------------------24
第三節　專案管理----------------------------------------33
第四章　研究方法----------------------------------------38
第一節　研究資料來源------------------------------------38
第二節　資料蒐集原則------------------------------------40
第三節　資料分析原則------------------------------------41
第五章　資料分析----------------------------------------42
第一節　矽膠產業概況分析--------------------------------42
第二節　訪談內容分析------------------------------------45
第六章　結論與建議--------------------------------------59
第一節　研究結論----------------------------------------59
第二節　管理意涵----------------------------------------64
第三節　研究限制----------------------------------------65

參考文獻　中文 -----------------------------------------66
參考文獻　英文 -----------------------------------------67
附錄一 訪談大綱---------------------------------------69
附錄二 訪談摘要整理-----------------------------------72
附錄三 板材新廠開幕講稿-------------------------------93
附錄四 產品發表會籌備事項-----------------------------97
附錄五 板材新廠開幕新聞稿-----------------------------99
附錄六 板材新廠開幕貴賓簽到表-------------------------100

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