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研究生:林佩姍
研究生(外文):Pei-Shan Lin
論文名稱:探討貨主採用貨櫃保安服務影響因素之研究
論文名稱(外文):A Study of Shippers’ Adoption of the Container Security Service
指導教授:趙時樑趙時樑引用關係
指導教授(外文):Shih-Liang Chao
學位類別:碩士
校院名稱:國立臺灣海洋大學
系所名稱:航運管理學系
學門:運輸服務學門
學類:運輸管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:107
中文關鍵詞:貨櫃保安服務貨櫃運輸擴充型科技接受模型RFID
外文關鍵詞:CSScontainer transportationextended TAMRFID
相關次數:
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貨櫃保安服務(Container Security Service, CSS)是目前海運界最新導入的科技服務之一,由於其為主動式RFID的應用,故具備一次可讀取多筆資料、無線傳輸、自動偵測與安全性高等特性,可提高企業的營運效率、節省人力成本。在911事件後,美國國土保安部門推動了一系列反恐法案,法案中明文規定需利用運輸安全裝置(CSD)來篩檢高風險之貨櫃,以降低恐怖組織利用貨櫃攻擊美國本土之風險。由於科技日新月異的進步,目前全世界主要港口,有關CSS之軟硬體設備已日趨完善,因而促使CSS之產生。
本論文旨在建立一個海運業貨主對於CSS的採用模式,並加以驗證。本研究以科技接受模型(TAM)為基礎,加入符合CSS特色之因素,如「成本」、「安全性」與「主觀規範」等構面,並以結構方程模式(SEM)來驗證各構面之間的關係。
結論顯示,「安全性」與「知覺有用性」對於貨主的採用「態度」和「行為意圖」有重要的影響,另外「安全性」對於「知覺易用性」亦有顯著的正向影響,「主觀規範」對於「行為意圖」亦達顯著水準。然而「知覺易用性」對於「態度」的關係在本研究中未被顯著支持。最後則分別就理論與實務方面進行討論本研究成果之意涵。
Container Security Service (CSS) is one of the latest technical services in the maritime industry which is an application of active RFID. The characteristic of CSS including multiple data collection, wireless transmission, auto-detection and higher security which could enhance the efficiency of container status control and save the labor cost. After the 911 event, U.S. Customs and Border Protection has legislated a series of acts to act against terrorism. Some stipulations initiated to use conveyance security device (CSD) to sift the containers with high risk of terrorism attack. Because the improvement of technologies, the facility of the CSS are ready in major ports of the world that enhance the container security services.
The objective of this study was to develop and empirically test a model of Shippers’ adoption on CSS in shipping industry. Base on the theory of the Technology Acceptance Model (TAM), some correspondent constructs with CSS was add into TAM (e.g. cost, security and subjective norm). And a structural equation modeling (SEM) was conducted to test the relationships among constructs. The results indicate that security and perceived usefulness are important factors in explaining respondents’ attitudes towards the CSS. Furthermore security has a positive effect on perceived ease of use and the impact of subjective norm on behavioral intention is significant in this study. However, the effect of perceived ease of use on attitude toward the behavior was not supported in this study. Theoretical and practical implications of the research findings are discussed.
謝辭................................................... i
摘要................................................... ii
Abstract............................................... iii
目錄................................................... iv
表目錄................................................. viii
圖目錄................................................. x
第一章 緒論.............................................. 1
1.1研究背景與動機........................................ 1
1.2研究目的............................................. 3
1.3研究範圍與限制 ........................................3
1.4研究流程與架構 ........................................5
第二章 貨櫃保安服務運作模式之探討........................... 6
2.1貨櫃保安服務之源起.................................... 6
2.1.1 911反恐效應....................................... 7
2.1.2 大型貨主本身對貨櫃保安之需求 ........................7
2.1.3 世界主要港口之軟硬體設施日趨完備......................9
2.2 CSD之辦識應用技術.................................... 9
2.2.1 電磁波之選擇....................................... 9
2.2.2 運輸安全裝置應用技術 ................................10
2.2.3 美國國土保安部門公告CSD之要求標準.................... 11
2.2.4 採用ZigBee技術之原因............................... 13
2.3 CSS之運作流程 ........................................14
2.3.1 準備階段.......................................... 16
2.3.2 運作階段.......................................... 16
2.3.3 回收階段.......................................... 17
2.4小結................................................. 17
第三章 文獻探討.......................................... 19
3.1歐美供應鏈保安之主要相關法規............................ 19
3.1.1貨櫃保安倡議 ........................................21
3.1.2大港倡議........................................... 24
3.1.3美國海關貿易夥伴反恐方案............................. 24
3.1.4智慧與安全貿易通道.................................. 26
3.1.5 24 小時提前貨物通報................................ 28
3.1.6 AMS 10+2......................................... 29
3.1.7港口安全法案 ........................................31
3.1.8安全貨運倡議 ........................................32
3.1.9小結............................................... 33
3.2 RFID在各產業之應用................................... 33
3.2.1 RFID之技術介紹..................................... 34
3.2.2 RFID應用之現況..................................... 37
3.3科技接受模式相關研究................................... 38
3.3.1 科技接受模型....................................... 39
3.3.2 安全性............................................ 41
3.3.3 理性行為理論....................................... 43
3.3.4 計畫行為理論....................................... 44
3.3.5 成本.............................................. 46
3.4小結................................................. 48
第四章 研究方法.......................................... 49
4.1研究模式............................................. 49
4.2 操作型定義........................................... 53
4.2.1 知覺有用性......................................... 53
4.2.2 知覺易用性......................................... 54
4.2.3 成本.............................................. 54
4.2.4 態度.............................................. 55
4.2.5 主觀規範.......................................... 56
4.2.6 安全性............................................ 56
4.2.7 行為意圖.......................................... 57
4.3 研究設計............................................ 57
4.3.1 問卷設計.......................................... 58
4.3.2 資料蒐集方法....................................... 59
4.4統計分析方法及應用..................................... 60
4.4.1 敘述性統計分析..................................... 60
4.4.2 獨立樣本T檢定...................................... 61
4.4.3 信效度分析......................................... 61
4.4.4 結構方程模式....................................... 62
4.5 小結 ................................................62
第五章 實證分析.......................................... 64
5.1 基本?述統計分析..................................... 64
5.2 信效度分析........................................... 70
5.2.1 信度分析.......................................... 70
5.2.2 效度分析.......................................... 72
5.3 整體結構模式分析..................................... 74
5.3.1 結構方程模式分析................................... 76
5.3.2 路徑相關分析....................................... 77
5.4結構方程模式假設檢定整理............................... 81
5.4.1 知覺易用性與知覺有用性與態度之關係.................... 81
5.4.2 安全性、知覺易用性、態度與行為意圖之關係.............. 82
5.4.3 主觀規範、態度與行為意圖之關係....................... 83
5.5 小結................................................ 85
第六章 結論與建議......................................... 87
6.1 研究結論............................................ 87
6.1.1 CSS在海運實務上之價值............................... 87
6.1.2 貨主對於CSS之需求及影響因素......................... 88
6.1.3 各影響因素與CSS接受程度之關係 ........................89
6.1.4 安全性、知覺易用性、態度與行意圖之關係................ 90
6.1.5 主觀規範、態度與行為意圖之關係....................... 91
6.2建議................................................. 92
6.2.1 對於CSS相關業者之建議............................... 92
6.2.2 對未來學術研究之建議................................ 93
參考文獻................................................ 95
一、中文部分............................................. 95
二、英文部分............................................. 96
附錄 問卷調查表.......................................... 102
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